Following the marketing strategies of successful brands is one way to develop ideas for your own success. On Instagram, top brands use a variety approaches to visually inspire their fans.... Read More »
Amazon, Walmart, Target, Costco, and other large retailers have competitive advantages over small ecommerce or brick-and-click businesses, making it difficult to compete on identical products. But this does not mean... Read More »
“I’m too busy for search engine optimization. It’s one of many things on my plate, and frankly it’s not my highest priority. Management wants higher rankings, but I just don’t... Read More »
Amidst concerns that election results would dampen November holiday spending, consumers expressed confidence in the economy by spending a total of $12.8 billion online in the U.S. during the five-day... Read More »
Here is a list of recent product releases and updates for late-November from companies that offer services to online merchants. There are updates on personalized shopping, fraud prevention, live chat,... Read More »
Here are our 10 most popular articles for November 2016, recognizing that articles we published earlier in the month are more likely to make the list than later ones.
5 Ecommerce... Read More »
In “How to Reduce Risks of an Ecommerce Rebuild,” my article last month, I described a process to rebuild an ecommerce store that reduces the risk of sales interruptions and... Read More »
In “Are Amazon’s ‘Sponsored Product’ Ads Worth It?,” my post last month, I addressed the basic workings and worth of Sponsored Products. In this article, I’ll review tips for getting... Read More »
Many entrepreneurs owe their success to identifying problems and then solving them. That’s the case for David Head and Alex Tapper, in Nashville, Tennessee.
In 2015 Head was a college student... Read More »
An online merchant is part designer. Rather than being overwhelmed with endless design decisions — fonts, images, user experience, layout — find practical solutions and inspiring experts in web design podcasts.... Read More »
Managing free or low-cost shipping can be one of the most confusing and difficult problems online retailers — particularly small ones — face, as customers want a superb and a... Read More »
If your business designs and sells t-shirts or other imprinted items, you may need to generate color separations so that contract manufacturers can easily produce your products.
Online t-shirt shops abound. Ecommerce... Read More »
It’s time. By Thanksgiving Day, online shopping will kick into high gear. And Cyber Monday may be your store’s biggest revenue day of the year.
While time has run out for... Read More »
Data breaches seem to be the norm these days, whether they are at Yahoo, Home Depot, or, more recently, Michigan State University. And ecommerce merchants are not immune. My firm... Read More »
Email marketing is crucial for most ecommerce retailers during the all-important holiday shopping season. But misuse of email can irritate subscribers. It can spur unsubscribes and greatly reduce the overall... Read More »
Animation can be a powerful tool to bring life to a website and engage visitors with background videos, traditional illustrations, parallax scrolling, cinemagraphs, and more.
Here is a list of... Read More »
When the holiday season peaks, some small and mid-sized ecommerce businesses often struggle to meet customer demand and customer expectations.
While there are many factors that contribute to just how you... Read More »
Google started experimenting with a mobile-first index two weeks ago, making the mobile ecommerce experience even more critical to natural search performance.
Shopping is a core behavior for mobile users. Last... Read More »
Often product suppliers will help small and mid-sized retail businesses pay for the cost of advertising and promotion. The thinking goes that when a retailer, like an online store, promotes... Read More »
Ignoring concerns about their country’s slowing economy, Chinese shoppers spent a record amount of money in the 24-hour period on Nov. 11 known as Singles Day.
Written numerically, 11.11 represents “bare... Read More »
The holiday shopping season is here. Millions of consumers are looking for holiday deals. Preparing your marketing campaigns, such as social media ads and email promotions, is imperative. Beyond that,... Read More »
Here is a list of recent ecommerce-related product releases and updates for mid-November. There are updates on fulfillment and distribution services, advertising networks and platforms, and buying products in virtual... Read More »
Acquiring customers from social media channels has become easier in the last few years. Initially, a business’s presence on social media was beneficial mainly for branding and customer service. However,... Read More »
With 1.7 billion monthly active users (over 50 percent of Internet users worldwide), Facebook is the social network. For brands, Facebook is one big opportunity to measure impact with customers.... Read More »
Millions of holiday shoppers will soon start looking for deals. Will your social media ads be there to meet them? If not, your sales will likely see a small bump... Read More »
Monitoring how your advertising campaigns directly impact your company’s profitability or revenue may help you make better marketing decisions, reduce advertising waste, and improve your business.
While you could choose one... Read More »
Analysts are predicting that 2016 holiday ecommerce shopping will break records as national economic indicators improve and consumer purchasing continues its shift from physical stores to the Internet. Following are... Read More »
Holiday how-to articles or videos, a look back and ahead, and any of several quirky holidays offer plenty of opportunities to create engaging content in December 2016. When you entertain... Read More »
Back in 2006, a company named Like.com enabled consumers to upload a photo to search for products. Like.com was popular as a price comparison site, but visual search did not... Read More »