With over 68 million downloads, Joomla is the second most popular open-source content management system, behind WordPress. With over 200,000 community users and contributors, and... Read More »
Email marketing campaigns around holidays and seasons can help to drive ecommerce sales in the third quarter of 2016.
Email marketing remains one of the most... Read More »
Before you signed your current credit card processing agreement, did you tell the salesperson what you expected from him and the provider? Did you ask... Read More »
In “How Backend Web Applications Power Ecommerce Sites,” my article last month, I addressed web applications and explained how they can dynamically generate pages for... Read More »
Visit an ecommerce group on Facebook or LinkedIn, and you’ll likely find one question asked repeatedly: “How do I use AdWords [or other advertising platform]... Read More »
India is the second most populated country in the world with a large, educated workforce. It is a robust market for selling online. Ecommerce started... Read More »
Facebook has announced the winners of this year’s Facebook Awards, celebrating the best marketing campaigns on the Facebook platforms. For any business interested in marketing... Read More »
If you start to type “seo is” into Google, the king of search engines is likely to autosuggest that “seo is dead” or that “seo... Read More »
Finding new prospects for an ecommerce business and getting them to convert into actual customers can be difficult. A steady stream of new customers is... Read More »
For many ecommerce storeowners, the purpose of building their business is to eventually sell it. Other times, after creating a successful ecommerce venture, an entrepreneur may... Read More »
Here is a list of recent ecommerce-related product releases and updates. The items offer services to online merchants of all sizes.
Got an ecommerce product release?... Read More »
On Monday Microsoft announced that it is acquiring LinkedIn — the social media site for business professionals — for $26.2 billion in a cash deal,... Read More »
"Subscription Billing: Dos and Don'ts" is a free, 30-minute webinar. The presenter is Armando Roggio, contributing editor for Practical Ecommerce. The sponsor is RevenueWire, a leading,...... View Webinar »
If you help ecommerce shoppers quickly find what they are looking for, you will likely sell more. To accomplish this, look at your site’s navigation... Read More »
It’s a big week for LinkedIn. Microsoft announced it will acquire the company for $26.2 billion, which could provide LinkedIn with a much-needed boost. Is... Read More »
The Internet is full of window shoppers. They look at products on virtual shelves, but most leave without buying anything, or at least that it... Read More »
National holidays, movies, useful product information, and the upcoming Olympic Games can fuel your business’s content marketing campaigns in July 2016.
Content marketing is the act... Read More »
Summer is here, which means it’s time to look at the new ecommerce books. There are titles on startup funding, being the boss, digital currencies,... Read More »
Fewer than 10 percent of Amazon’s 304 million customers reportedly used Amazon Payments on third-party sites in 2014 and 2015. This, potentially, could be an... Read More »
Should ecommerce merchants direct their resources to finding new customers or marketing to existing ones?
The answer, according to most experts, is that companies achieve better... Read More »
Online retailers Hayneedle, Wayfair, HelloFresh, and many more are using direct mail marketing to acquire new customers for their ecommerce operations. Direct mail may be... Read More »
If an ecommerce storeowner were to focus on just one thing to increase sales, what should it be?
While there are plenty of worthwhile features and... Read More »
Structured data markup helps search engines identify product information and display that information in rich results, potentially increasing how many clicks the product page will... Read More »
While Facebook is not yet a full-fledged ecommerce platform, its ability to help businesses connect with fans is huge. For example, a mom’s Facebook Live... Read More »
Content marketing is best when it is useful. Help someone solve a problem or complete an interesting project and you may have earned a customer.... Read More »
At its recent 2016 Performance Summit, Google’s senior vice president of ads and commerce, Sridhar Ramaswamy, stated, in the keynote address, “the shift to mobile... Read More »
Facebook lookalike audiences can help advertisers target relevant prospects. Until recently, there were really just two useful options, for most advertisers, to do this.
First,... Read More »
Here are our 10 most popular articles for May 2016, recognizing that articles we published earlier in the month are more likely to make the list than... Read More »
If you’re interested in using video for your business, it can be helpful to look at what’s worked for other companies. Brand channels on YouTube... Read More »