The pay of most salespeople in the credit-card-processing industry is 100-percent commission. Salespeople therefore presumably do not want to lose an account from an ecommerce... Read More »
Content marketers can often run short of ideas and inspiration. What should you write about? What should you post about? What can you make a... Read More »
A new product discovery site, Product Hunt, has begun selling directly to shoppers with help from merchant partners who list products. The business model is... Read More »
One of the easiest ways to add value to your website is to utilize free elements offered by the designer community. Design-focused websites, such as... Read More »
The percentage of people navigating sites via mobile devices continues to climb — some sites are as high as 75 percent. That means fast-loading images... Read More »
Ecommerce meta descriptions can act like short, tweet-length ads capable of attracting visitors from social media and beating higher-ranked competitors on search engine results pages.
HTML... Read More »
One of the huge benefits of Facebook ads is the ability to take a group of people — such as your customers — and then find a few... Read More »
Helping online shoppers navigate complex buying decisions may help ecommerce retailers improve conversion rates, reduce returns, and earn loyal, repeat shoppers.
Guided selling is a form... Read More »
In the last few years, my law firm has handled a growing number of copyright infringement matters, including litigation, involving product photography. With increasing numbers of... Read More »
For many ecommerce retailers, generating sales is often a race to the bottom to offer prices lower than their competitors. While this can be good... Read More »
Here is a list of social media plugins for WordPress. There are plugins to display and customize social media icons and track engagement. Access buttons... Read More »
Online shoppers expect ecommerce sites to follow certain design and layout conventions, including logo position and function, the placement of product navigation, and the use of... Read More »
Email subject lines are key to capturing a reader’s attention and standing out from inbox clutter. But email preheaders may be just as important, since... Read More »
Taiwan might be a small island but it is big on ecommerce. Taiwan is among the world leaders in terms of ecommerce penetration — the... Read More »
My 2012 article, “9 SaaS Subscription-Billing Solutions,” garnered many comments and requests for an update. So with this post, I am providing a new list... Read More »
A thoughtful, descriptive ecommerce page title can help attract interested shoppers from social media and search engines.
Page title optimization, if you will, is a low-effort,... Read More »
If you are an ecommerce retailer or a servicer provider with nationwide clients, you may not want to claim your online local business listings. In... Read More »
Thinking about ecommerce product descriptions like factory-built widgets manufactured to a set of specifications may help ecommerce business owners and managers overcome writer’s block and... Read More »
Live-streaming video is latest frontier of social media. Established social networks (e.g., Facebook, Twitter) have their own apps, while first-movers in the space (e.g., Meerkat)... Read More »
During a time of demanding shoppers, online merchants need to quickly address the most critical issues. Real-time analytics can help catch mistakes before they become massive... Read More »
The Olympics are inspiring. During the games, consumers worldwide will watch some of this generation’s greatest athletes compete in events ranging from swimming and hurdling... Read More »
An important part of redesigning or launching a business-to-business ecommerce site is to identify the required features. They can be available out of the box... Read More »
The term “big data” can be confusing. For some people, it conjures up thoughts of someone spying on their activity and then selling that information.... Read More »
Twitter may be an ideal platform to promote content and engage an audience. But who has the time? Fortunately, you can supplement your social media... Read More »
Application development is changing. Frameworks, services, and even tools make it possible to rapidly create web and mobile applications custom to a business’s needs. These... Read More »
An ecommerce business can sell and deliver products anywhere in the world. Yet, oftentimes, Facebook ad campaigns by U.S.-based merchants target just the U.S., and... Read More »
Here are our 10 most popular articles for April 2016, recognizing that articles we published earlier in the month are more likely to make the list... Read More »
The essence of accessible color contrast is simple. Given a foreground color and a background color, the contrast between those two must be distinguishable in... Read More »
May is good for content marketers. The month includes many holidays and events, giving marketers compelling, timely topics to cover.
Content marketing seeks to attract, engage,... Read More »