Magento is a powerful ecommerce platform, used by more than 250,000 merchants worldwide. With hundreds of extensions on the Magento Connect marketplace, Magento is a flexible and appealing solution for... Read More »
NoSQL databases offer improved performance, spur ecommerce innovation, may be less expensive than other options, and could improve management of big data. In short, your ecommerce business’s next competitive advantage... Read More »
Big changes are coming to the U.S. Federal Communications Commission, and some may have ramifications for ecommerce merchants. With the appointment of Ajit Pai as the chairman of the F.C.C.,... Read More »
Multichannel marketing is the practice of engaging with consumers across different channels, such as websites, mobile apps, brick-and-mortar stores, mail order catalogs, and even promotional events.
Why Multichannel Marketing?
Retailers typically have... Read More »
Although the technology has evolved over the past 10 years, the fundamentals that make email marketing effective have not really changed. As an author and email-marketing practitioner, I’m often asked... Read More »
Reduce the amount of time it takes for an online retail order to be picked, packed, and given to the package carrier, and your ecommerce business will have gone a... Read More »
Many small and medium ecommerce storeowners have heard of A/B testing and decided that it is not for them. Perhaps they thought A/B testing is complicated, the tools are expensive,... Read More »