Recent Articles
Email Marketing: 3 ‘Best Practices’ to Ignore
I am the email marketing manager for S&S Worldwide, a large retailer of crafts and school supplies. Over the years, I have encountered many "email best practices." But like Snap Bracelets, Cabbage Patch Kids and Atari, trends change.... 0 Comments | Read More »
Performance Metrics for Ecommerce, Part One
Performance metrics can help ecommerce businesses measure progress and assess financial and marketing health. But with so much... 0 Comments | Read More »
August 2010 Survey Results: Conversion Rates
The August 2010 Practical eCommerce survey polled readers about conversion. We wondered how many of our readers regularly track... 0 Comments | Read More »
Ten Must-Do Items This Holiday Season
It’s September and the holiday season has already begun for merchants and shoppers. In a recent Practical eCommerce webinar ent... 0 Comments | Read More »
Social Media Improves Online Trust: 4 Tips
"Trust" is likely the most defining factor when it comes to selling products online. Consumers will not purchase products from ... 3 Comments | Read More »
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