Personalization is a growing trend in ecommerce. Shoppers want to see relevant marketing, products, and offers. When they receive them, they typically respond by purchasing more.
The idea around personalization is... Read More »
Many ecommerce retailers desire to expand internationally. Understanding the preferred payment methods in other countries is a key component.
In this post, I’ll explore some of the issues involved with accepting... Read More »
Product detail pages are an online merchant’s most potent persuasion and conversion tools. Making those pages findable and desirable on search engine results pages should therefore be an important strategy.
For... Read More »
Magento is one of the most popular ecommerce platforms, with more than 250,000 merchants and 150,000 developers, providing a vast assortment themes and extensions. The Community and Enterprise editions of... Read More »
The quality of product data impacts natural search performance on ecommerce sites, far beyond whether meta tags are optimized. Product data isn’t traditionally thought of as contributing to SEO, but... Read More »