Snapchat, the disappearing messages app, may have started as a novelty for millennials. But with over 150 million daily users, and innovative new ad tools like Geofilters and Sponsored Lenses,... Read More »
New methods of engaging consumers are launched frequently. Few are successful. Conversational commerce, however, has gained widespread adoption in a short period.
Conversational commerce enables transactions via instant messaging tools, such... Read More »
Keyword research is the data that informs content strategy and optimization in search engine optimization. In this post, I’ll address how to collect and analyze keyword data. For the conceptual... Read More »
After eavesdropping recently on a conversation between two people in a restaurant, I realized I’ve been remiss in talking more about “front of house” tactics as it relates to converting... Read More »
Many online retail businesses use one of three popular strategies to set product prices: cost-based, competitor-based, and value-based.
It can be a challenge to know how much to charge for a... Read More »
Redesigning your ecommerce site or changing platforms is nerve racking. It’s easy to miss an important step and lose valuable organic search traffic and revenue.
I have assisted many ecommerce sites... Read More »
Social media platforms and tools change quickly. Here is a list of new social media tools to try in 2017.
There are tools to generate and curate content, launch and... Read More »
The process of changing ecommerce platforms can be overwhelming. Certainly the data — descriptions, photos, prices — must migrate accurately and quickly. But there are......
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Messaging chatbots may help businesses improve customer service, sell more, and earn more profit, thanks to a familiar interface and increasing customer interest.
Consumers — your potential customers — use these... Read More »
Keyword research lays the groundwork for all content activities in search marketing. Before I can review how to analyze keyword data, however, I'll address, in this post, some of the... Read More »
One of the best things about email marketing is the ability to test elements in a campaign and quickly receive actionable data. Moreover, the results of email tests can apply... Read More »
Email marketing is a powerful tool, one that many B2B companies do not take advantage of. Triggered emails are a good way to get started. They are event-driven, based on a customer’s... Read More »
The right set of WordPress plugins can help create content that engages readers and drives traffic.
Here is a list of plugins to help create content for your WordPress website. There... Read More »
As your business’s ecommerce marketing starts anew in 2017, focus on a measurable strategy that will help you succeed.
For many ecommerce marketers, the promotional year doesn’t really start with the... Read More »
Businesses put off search engine optimization because, frequently, they don’t know where to start. The planning phase — figuring out whom to trust your natural search performance with, and how... Read More »
As shopping behaviors change, ecommerce marketers should change how they reach new prospects, deepen relationships with customers, and measure results. For at least some online retail businesses, this means experimenting with... Read More »
For years when Amazon failed to show a profit, financial analysts were unperturbed. Now that Amazon is profitable, it is taking a hit for not being profitable enough and missing... Read More »
There is no fast track to success in ecommerce, or any other type of business.
I owned and operated a successful ecommerce company for 10 years. We sold that business, and... Read More »
Whether your business is starting a podcast, launching a magazine, or just celebrating St. Patrick’s Day, March 2017 is full of opportunities to use content to promote your company and... Read More »
Please take a minute or two to respond to our latest reader survey. We do this periodically to help ensure our editorial content matches your needs.
Our February 2017 survey consists of... Read More »
Typically when we talk about ecommerce conversions we are referring to sales. After all, the primary goal of any online store is to sell product — hopefully a high volume... Read More »
If you need help launching a business or bolstering your entrepreneurial skills, access free online courses from leading universities and industry experts.
Here is a list of free online courses for... Read More »
One of the biggest challenges ecommerce merchants face is rising shipping rates. Thanks to Amazon, consumers expect fast, free delivery. Because niche merchants do not typically have the sales volume... Read More »
Before you can optimize your site to earn more natural search traffic and drive additional sales, you should understand the underlying principles of search engines. Search engines are a gating... Read More »
Pinterest provides online marketers many opportunities to engage potential customers, including encouraging clicks to products or content. While the act of creating pins is an art, there are practices that... Read More »
Here is a list of ecommerce-related product releases and updates for late-January. There are updates on local transactions, payment chatbots, affiliate marketing, and online appointments.
Got an ecommerce product release? Email... Read More »
Exposing products and services to prospects is a challenge for many companies. With user-generated content, your customers do the selling for you. Whether it’s through online reviews, social media posts,... Read More »
Deciding who should receive affiliate-marketing commissions is increasingly important. Ecommerce merchants have watched as the affiliate channel evolved and coupon and loyalty sites quickly became the dominant publishers with little... Read More »
As of yesterday, January 31, Google AdWords no longer allows advertisers to create or edit standard text ads. This should not come as a surprise. In September, Google announced the January... Read More »