September 22, 2016 • Eric Davis
Web development teams are typically complex and filled with a variety of people. It is often difficult for outsiders to understand who does what.
Many roles... Read More »
The ideal customer — one who makes regular purchases over time — wants more than just good prices and an attractive return policy. The ideal... Read More »
The 2016 Christmas shopping season will begin in earnest in just the next month. Now is the time to make certain that you have your... Read More »
I represent a number of sellers who utilize Amazon’s various services to increase their ecommerce sales. Though I often advise clients against relying on Amazon as their... Read More »
The sender name and subject line are primary drivers of email open rates. Almost as important — if not more important — is the pre-header,... Read More »
September 19, 2016 • Sig Ueland
It’s time to look at the new ecommerce books for fall 2016. There are titles on the entrepreneurial life, innovative financing, creative marketing, customer relationships,... Read More »
In a 100-page whitepaper, YouTube has suggested dividing content marketing into three complementary types to help your business attract, engage, and retain an audience of... Read More »
Keywords and topics are central to contextual relevance, a primary ranking factor for search engines. In the wake of the changes to Google’s Keyword Planner,... Read More »
September 15, 2016 • Sig Ueland
Here is a list of product releases and updates for mid-September from companies that offer services to online merchants. There are updates on shopping domains,... Read More »
With a bit of data, online retailers can improve the way products are shared on Twitter, defining a specific image and description to be displayed... Read More »
You’ve created a website for your business. You’ve set up your social media profiles, and you’ve even set up all your local business listings, such... Read More »
Amazon’s 2016 second-quarter financial statements for the period ending June 30 showed robust growth, extending its profitability to a fifth straight quarter after years of spotty... Read More »
In October 2016, content marketers have plenty of opportunities to engage customers and potential customers by publishing articles or releasing videos about Halloween, the upcoming... Read More »
September 12, 2016 • Sig Ueland
Established social media platforms continually launch new tools to help businesses connect with prospects and customers.
Here is a list of new and updated social media... Read More »
The trend toward simplicity in web design is affecting navigation. The impact on search engine optimization of navigation changes can be staggering. Navigation isn’t just a... Read More »
In April 2016, Google Analytics launched a new report called “User Explorer.” It allows you to see individual user behavior and interactions with your website.... Read More »
Subscription ecommerce is booming. There are thousands of “box” merchants selling everything from beard oil to brioche — weekly, monthly, and quarterly. Finding a distinct... Read More »
Merchants often argue that customer accounts should be optional. And they should be. But there are good reasons for encouraging shoppers to create accounts and,... Read More »
As I wrote in “How Databases Work with Ecommerce Applications,” you’re likely using a database for your ecommerce store even if you don’t know it.
Ecommerce... Read More »
Do-it-yourself website builders can help small businesses get online quickly and affordably using customizable templates and drag-and-drop design tools. Businesses can create simple landing pages,... Read More »
Google will update its mobile-friendly search algorithm in January 2017 to make smartphone content visibility a ranking signal. Sites that display “intrusive interstitials” — pop-up... Read More »
Here is a list of ecommerce-related product releases and updates for late August — from companies that offer services to online merchants. There are updates... Read More »
If you research web accessibility, you’re likely to run into ARIA — Accessible Rich Internet Applications. Some will call it the solution to all web... Read More »
Individual coupon codes assigned to specific shoppers help retail marketers avoid coupon abuse and make it possible to fine tune promotions.
Promotional or coupon codes are... Read More »
Do you wonder how people navigate to find products on your ecommerce site? What about visitors that hit just one or two pages and then leave,... Read More »
Many readers gave good feedback on my recent 3-part series on partnering with credit card salespeople. I will be addressing this feedback in upcoming articles.
A few merchants sent me... Read More »
Many well-known retail brands use Twitter to connect with shoppers, offer deals, and market the items they sell. Those brands can inspire small retail businesses... Read More »
Affiliate marketing is a performance-based marketing channel. The direct selling cost occurs only when a transaction, lead, or other pre-defined activity happens. Affiliate marketing therefore... Read More »
Software-as-a-service ecommerce platforms are gaining market share. They have clear benefits, but they also have limitations, especially for B2B companies. SaaS platforms — hosted carts... Read More »