Practical Ecommerce periodically asks industry insiders to share a great, innovative idea that could help an ecommerce company. Here’s what 10 of them had to say for the October 2016... Read More »
Bidding the most money per click for a keyword on Google AdWords won’t guarantee your ad will appear at the top of the search results page. Rather, AdWords assigns each... Read More »
Businesses that rely on local consumers should periodically examine the search engine optimization efforts of their competitors. You’ll see what they’re doing — what you like and dislike — and... Read More »
One of the largest assets of an ecommerce company is its email subscriber file. In that database is likely a mix of past and current customers, brand advocates, and prospects.
An... Read More »
Most ecommerce merchants understand the value of keeping a list of customers’ email addresses. By keeping such a list, merchants can send targeted, relevant offers to their clients, which can increase revenue and,... Read More »
You’ve just launched a new ecommerce business. You can hardly stop clicking the links and marveling at your products. But the orders haven’t started to roll in. So now what do... Read More »
Here is a list of some this year’s outstanding new books for entrepreneurs, written by an impressive group of professionals and mavericks. Learn how to focus, negotiate with anyone, tell... Read More »
Google’s Accelerated Mobile Pages protocol makes mobile sites faster. Faster sites typically see lower bounce rates, higher time-on-site numbers, and higher conversion rates. AMP also benefits natural search performance.
Smartphone users want speed.... Read More »
Video content and free shipping will help to fuel growth in ecommerce sales overall and mobile commerce in particular during the 2016 holiday season, which starts now and runs through... Read More »
Advertising on Facebook and other social media sites requires time and expertise. But ecommerce merchants often lack one or the other; they sometimes struggle with optimizing paid social media campaigns.
The answer for... Read More »
When AmazonSupply became Amazon Business in April 2015, much more than a rebranding occurred. With AmazonSupply, the company was the only seller. But Amazon Business copied the very successful marketplace... Read More »
Looking for content marketing ideas for November 2016? Try Thanksgiving Day, holiday shopping survival, famous folks with birthdays, how-to articles, and helping out a community.
Content marketing is the act of... Read More »
Sometimes you need a short promotional description of your business for social media profiles, directories, or even the bottom of your press releases and product announcements. What you say about... Read More »
Search engine optimization is the process of improving the visibility of your website in organic search results. It sounds simple enough. But there are many ways to affect search outcomes.... Read More »
Many women (and men) will tell you that buying clothes and shoes online is difficult, primarily because of sizing. Zappos does well with its “free shipping both ways” policy, but the... Read More »
Content marketing and search engine optimization are interdependent. When planned and executed properly, content can greatly improve your natural search performance. Follow these 10 rules to successfully blend SEO needs... Read More »
Here is a list of recent ecommerce-related product releases and updates for early October. There are updates on search, mobile payments, feedback, content management, and influencer tracking.
Got an ecommerce product... Read More »
What is a picture worth, in dollars and cents? Online retailers need product photography, relevant product lifestyle images, and even stock photos (for blog posts and social media). All of... Read More »
There is more to LinkedIn than resumes and help wanted ads. LinkedIn operates the world’s largest professional business network with more than 450 million members in over 200 countries. Professional people are... Read More »
My agency is often called on to do formal audits of Amazon seller accounts. In the last 12 months, we’ve audited more than a dozen small-to-medium sized accounts, from companies... Read More »
The battle for attention and clicks on the search engine results pages is heating up. For desktop users on Google, the battle is more acute with the removal of right-side ads,... Read More »
Machine learning is a discipline aimed at having computers discover patterns or trends in some set of data without being explicitly programmed to recognize the pattern or trend.
A counter example... Read More »
This year’s holiday shopping season is upon us. Find some marketing inspiration in campaigns from holidays past.
Here is a list of successful marketing campaigns from previous holiday seasons. There... Read More »
When pages on your site go away, their link authority is wasted. But you can harvest that precious link authority and redirect it to other pages on your site, those... Read More »
Niche ecommerce merchants face challenges in competing with big box retailers. Providing an online shopping experience on a tight budget that is comparable to the larger sites (with huge budgets)... Read More »
September 29, 2016 • Phil Hinke
My recent series on working with credit card salespeople prompted good feedback and questions from readers. I addressed some of the questions in my August article.
For this article, I will... Read More »
Powerful retail holidays — Halloween, Thanksgiving, and Christmas — dominate the fourth quarter and should be the focus of ecommerce email marketing.
Email volume increases significantly in the last quarter of... Read More »
The fourth quarter is busy for affiliate marketers. Consumers start perusing content and deal sites in October, gathering ideas for holiday shopping. Merchants with affiliate marketing programs will likely see... Read More »
B2B ecommerce sites are typically more complicated, with more features, than B2C. In this article, I will address eight innovative B2B ecommerce sites. My company has no business relationship with these... Read More »