If you don’t win the click, you can’t make the sale. But if you don’t get noticed, you can’t win the click.
Ecommerce sites need to... Read More »
Latin America presents a paradox to ecommerce merchants. It contains a rapidly growing middle class eager for a larger selection of quality goods, but the... Read More »
Relative to leasing retail space, buying shelves, and investing in a store full of inventory, ecommerce offers a low barrier to entry. In fact, just... Read More »
On February 12, 2015, Pinterest announced that it would “automatically remove all affiliate links, redirects and trackers on Pins.” This is important news because merchants... Read More »
I am a CPA who provides accounting services to ecommerce merchants. Many merchants often focus exclusively on sales, profits, and bank balances to determine if... Read More »
When analyzing your ecommerce site, make sure that all pages can act as both a destination and a gateway to what shoppers really want. Dead... Read More »
Classifying a shopper’s personality and preferences may make it easier to provide good customer service and, ultimately, sell more.
Retail ecommerce businesses serve a variety of... Read More »
The Graphic Interchange Format can turn a stack of images into a short looping video. Animated GIF images can be embedded into a website, email,... Read More »
Email marketing is cost effective and typically has a high return on investment. But over the years, email marketing has changed. Measuring the performance of email and its impact on incremental revenue can... Read More »
Effective search engine optimization requires cross-discipline collaboration. Make friends or forge strong working relationships with these key stakeholders to ensure that SEO needs are met... Read More »
Any company that sells products online or markets online typically uses multiple channels — such as its own website, Facebook, LinkedIn, Etsy, and Amazon. However, most companies don’t understand... Read More »
Presentation tools can be helpful for creating content, such as product demonstrations to enhance a shopping experience. Oftentimes, slide presentations can be repurposed from your... Read More »
Drop shipping requires three major data integrations between the retailer and the supplier: product catalog, inventory, and orders. If you’re new to drop shipping, read... Read More »
When you send a well-done email-marketing message, it is like stepping on the gas pedal in a sports car. Things just start to go.
In fact,... Read More »
A small business owner assumes many functions — marketing, sales, human resources, information technology, and research and development. Fortunately, there are some terrific online tools... Read More »
Consumers base purchase decisions in part on trust. Google is working on ways to algorithmically determine trust, in an attempt to send searchers to the... Read More »
This article is mostly for brick-and-mortar retailers, as the October 2015 rule changes, which I discussed in "Part 1," are specific to card-present merchants. Read More »
In “10 Essential Google Analytics Dashboards for Ecommerce,” I reviewed 10 existing, custom dashboards that can help ecommerce merchants. In this post, I will describe... Read More »
Content marketing, which seeks to attract site visitors and, ultimately, customers, is one of the most popular trends in marketing. The key is producing interesting,... Read More »
Many of the most successful online retailers sell products that solve problems.
Daniel Rensing, who grew up in Levittown, N.Y., created a clever product that attracted... Read More »
Twitter recently launched three new features that extend the platform’s usefulness as a marketing tool for ecommerce merchants. The features are group direct messages, video, and quick... Read More »
A mobile-optimized website is a must-have for ecommerce merchants. To achieve this, many use responsive design, which makes a site render well across multiple devices.... Read More »
Testing is fundamental to proper conversion rate optimization. Done well, an A/B test can help ecommerce marketers identify the best landing page design, which form... Read More »
WordPress is a free content management system for a blog — and an online store. The popular open-source project has an active development community and... Read More »
When it comes to increasing the average time visitors spend at your online store, as well as the money they spend, look for non-related industries... Read More »
Young Leo Forrest’s story is both very sad and heartwarming. It is the sort of tale that moves you to want to help, to do... Read More »
You might remember “Product Photography: DSLR Cameras vs. Smartphones,” my article about the trade-offs between using DSLR cameras and smartphone cameras for product photography. I... Read More »
The photo-sharing site Instagram is in a transition phase between personal and business use. Unlike Facebook or Pinterest, for instance, the site offers no business-specific... Read More »
Apple recently announced record-breaking sales for its 2014 fiscal year. Among the numbers for iPhones and iPads, the company also offered thoughts about the growth... Read More »