Successful pay-per-click AdWords campaigns begin with understanding the words and phrases your potential customers will use when searching for your products on Google.
With each new campaign, invest some time into... Read More »
Years ago, the rise of social media and smartphone usage prompted many marketing professionals to believe email was dying, as consumers’ use of email was uncertain. But fast forward to 2017 and... Read More »
Master shipping and you’ll just about master ecommerce. For new online retailers selling tangible products, the act of managing shipping — both in terms of actually packing orders and in... Read More »
Springtime is here, more or less. It’s time to look at the new ecommerce books. There are titles on digital marketing, native advertising, platforms strategies, crowd-based commerce, public relations, and... Read More »
Membership-based ecommerce websites — those that offer products, services, or additional benefits to members — have their own set of complex legal issues that do not apply to traditional online retailers.... Read More »
BuzzSumo, a content and social media research tool, identifies popular content shared on social media sites like Facebook, Twitter, and Pinterest. Examining which articles are shared the most often may... Read More »