Loyal, repeat customers boost an ecommerce company’s bottom line without requiring expensive marketing campaigns or intensive customer service.
Repeat customers convert at a higher rate than first time buyers. Repeat customers... Read More »
Most retailers change product prices infrequently. But larger companies, such as Amazon, Jet, and Sears, continually adjust prices in real time. Now smaller merchants can also benefit from real-time pricing and promotions.... Read More »
Search engine optimization requires a unique blend of relevance and authority. Relevance is more easily mastered, but authority requires the community of people that is interested in the things you... Read More »
Software solution providers are using templates and product data, such as brand name, price, and specifications, to automatically generate thousands of ecommerce product descriptions in practically no time.
Ecommerce product descriptions... Read More »
Marketing professionals often ask me about email and data appends. Both can help grow new email subscribers and improve the information about existing ones. In this article, I’ll describe how... Read More »
Medium, the social publishing platform, has been in the news recently for abandoning traditional ad-driven publishing (and shuttering its offices in New York and Washington, D.C., and laying off 50... Read More »
Business-to-consumer content marketing that focuses on providing useful, informative, or entertaining information may play a role in retaining customers and, thereby, increasing customer lifetime value and profit.
Customer lifetime value (CLV) for... Read More »
The increasing dominance of Amazon has many merchants scratching their heads, wondering how exactly to work with that company, and how that company will impact their own businesses.
I recently spoke... Read More »
Despite concerns that political turmoil would dampen holiday spending, ecommerce sales made a strong showing in 2016. Even with a sluggish November start, revenues increased by 11 percent over 2015,... Read More »
February 2017 could be a good month for content marketers, thanks to events, holidays, and history.
Content marketing is the act of creating, publishing, and distributing content like articles and videos... Read More »
Consumers around the world are acquainted with Amazon. I spent $3,607.08 on Amazon in 2016 alone. With 54 million U.S. consumers (64 million worldwide) in its Prime program, Amazon rivals... Read More »
Achieving even the simplest improvements to an ecommerce site can feel like a Herculean effort. Effective search engine optimization requires buy in and participation from your entire organization, from the top down... Read More »
Sell-through rate is a retail inventory key performance indicator that can help stores track product sales, strike a good inventory balance, and, ultimately, earn relatively more profit.
For many retail businesses, inventory... Read More »
Integrating a B2B company’s ecommerce site with internal systems can streamline operations and simplify customers’ buying experiences. Integrations offer significant benefits, but they are often difficult to get right.
One of... Read More »
Here is a list of recent ecommerce-related product releases and updates for late December. There are updates on video chat, shipping, automated data analysis, and payment gateways.
Got an ecommerce product... Read More »
Fraudulent transactions can occur for most any ecommerce company. Larger companies can invest in sophisticated fraud protection services. But smaller merchants sometimes attempt to detect fraud themselves.
Back in 2014 we addressed... Read More »
For small and mid-sized ecommerce companies, advertising is part of doing business, necessary for getting customers and earning profits. But before those companies’ owners or marketers spend money on ad... Read More »
Page speed is an important factor in search rankings and conversion rates. Every improvement to page speed will likely result in more sales.
We’ve addressed page speed at, most recently, “10... Read More »
As the year draws to a close, we’ve compiled a list of the 25 most popular articles published during 2016, based on the number of page views.
Popular subjects included search engine optimization,... Read More »