The summer months are slow for many ecommerce merchants. It is an excellent time to do some housekeeping and prepare for the upcoming busy season. Take a few days to... Read More »
Product category pages play an important role in an online shopper’s journey, acting as a hub for filtering products on the path toward making a purchase.
A well-made product category page... Read More »
In this chapter I’ll briefly go over what it means to THINK, ENGAGE, and THRIVE. Before I talk about what those terms mean separately, I want to make it clear... Read More »
Instagram is a platform for inspiring images. For businesses, it can be a good place to convey a brand’s story and connect with consumers.
Here is a list of tools for... Read More »
Images are vital for ecommerce. Images on a home page, category pages, and campaign landing pages — they all help engage shoppers. But here’s the challenge: Are you optimizing those... Read More »
Whether your search engine optimization team is in-house or at an agency, staying in touch with what they’re working on is critical. A team left to their own devices may... Read More »
The larger your ecommerce store grows, the more complex the software behind it becomes. Even if you outsource your store development or use a hosted platform, this complexity will affect... Read More »