WhatsApp is a mobile messaging app that allows users to communicate via free SMS style messages within the app. It launched in 2009 and gained... Read More »
In February 2015, content marketers can connect with potential customers around holidays like Valentine’s Day or Groundhog Day, via sites like SlideShare, or even with... Read More »
If you create or curate content on the web, you may want to consider the use of software tools to automate the distribution process. Today, I... Read More »
Banner ads are best used for branding, not to drive clicks. Affiliate marketers realize this. Increasingly, affiliate marketers are relying less on banner ads, and... Read More »
An ecommerce consultant can bring insights, information, and expertise that a small or mid-sized retail business doesn’t have. But hiring an ecommerce consultant can be... Read More »
When launching an online business, be sure to test and improve your design through feedback. Get expert opinions from fellow entrepreneurs and web designers, and... Read More »
An Australian entrepreneur recently earned more than $20,000 in online sales in just four days, only to stop taking orders and sell the business. Ultimately,... Read More »
When it comes to ecommerce, not all sites are created equal. The successful ones listen to existing and potential customers, and provide the information necessary... Read More »
This post will cover the 14 most important Google Analytics releases in 2014 for ecommerce and retail mobile apps. Merchants should consider using these in... Read More »
Imagine seeing a group of sharks. Would you lose your nerve?
Stephan Aarstol nearly did. He had nothing to lose but rejection by pitching his business,... Read More »
If you’re new to drop shipping, read my 4-part series on the basics, for ecommerce.
Drop shipping requires three major data integrations between the retailer and... Read More »
In “2014 Ecommerce Marketing Checklist,” I addressed 10 marketing strategies that could help an ecommerce business. If business owners wanted sales to be flat year... Read More »
Steve Case, the co-founder of America Online, is by any measure an Internet visionary. His private equity firm, Revolution, invested, in 2013, $40 million in... Read More »
Small businesses that rely on teamwork can enhance their organization with a variety of helpful online tools.
Here is a list of collaboration tools to meet... Read More »
Discovering new and more valuable keywords can be one of the hardest parts of optimizing your content for search engines.
To some extent, your site is... Read More »
Lead nurturing is a business-to-business marketing process to optimize a series of communications with a lead or prospect, to increase sales. The strategy for a... Read More »
Email messages can deliver relevant, actionable, and engaging content directly to shoppers, ultimately improving sales or helping businesses achieve any number of goals. Getting the... Read More »
Brick-and-mortar retailers have been hard at work trying to lure online shoppers, who often visit physical stores to see and touch products, and then make purchases... Read More »
The annual Consumer Electronics Show just wrapped up. This year’s focus was on wearable devices. Several new devices were launched at the show. These included... Read More »
It’s difficult to find a website or ecommerce product page that does not include sharing buttons to sites such as Facebook, Twitter, Pinterest, and others.
Many Internet... Read More »
Email marketing is one of the most powerful, sales-driving tools available to ecommerce companies, reaching consumers directly on their mobile smartphones, tablets, laptops, and desktop... Read More »
This article is mainly for brick-and-mortar retailers. The upcoming October 2015 rule changes regarding EMV-enabled credit cards are specific to card-present Read More »
Mobile commerce is no longer a novelty. According to an IBM report, mobile accounted for 45 percent of all online traffic during the 2014 holiday... Read More »
Smart wholesale buying can lead to ecommerce success and good profits. But the act of buying products to sell on an ecommerce site can be... Read More »
Sometimes the connection between the words pasted into the content management system and the impact they have on search engine optimization isn’t very clear. As... Read More »
Stores that sell products in various colors, sizes, or styles can benefit by offering navigational filtering when shoppers search or browse. This is most apparent... Read More »
When it comes to managing an ecommerce site, it’s important to consider the best way to integrate product videos. There are a range of video... Read More »
The Wish shopping app connects shoppers in the United States and Europe with primarily Chinese wholesalers and retailers that sell at steep discounts. The app’s... Read More »