"Critical Sales Tax Changes for 2017" is a free, 60-minute webinar. The presenters are Marcia Kaplan, contributing editor for Practical Ecommerce, and Shane Ratigan, compliance......
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Loyal, repeat customers boost an ecommerce company’s bottom line without requiring expensive marketing campaigns or intensive customer service.
Repeat customers convert at a higher rate than first time buyers. Repeat customers... Read More »
Most retailers change product prices infrequently. But larger companies, such as Amazon, Jet, and Sears, continually adjust prices in real time. Now smaller merchants can also benefit from real-time pricing and promotions.... Read More »
Search engine optimization requires a unique blend of relevance and authority. Relevance is more easily mastered, but authority requires the community of people that is interested in the things you... Read More »
Software solution providers are using templates and product data, such as brand name, price, and specifications, to automatically generate thousands of ecommerce product descriptions in practically no time.
Ecommerce product descriptions... Read More »
In “5 Ways to Draw Shoppers In, and Keep Them,” one of my posts last year, I addressed how you have about eight seconds to get an online shopper’s attention.... Read More »
Marketing professionals often ask me about email and data appends. Both can help grow new email subscribers and improve the information about existing ones. In this article, I’ll describe how... Read More »
Ideas are cheap. But ideas can also help an ecommerce company improve its products and services. Often a merchant’s customers or partners are in the best position to provide such... Read More »
Medium, the social publishing platform, has been in the news recently for abandoning traditional ad-driven publishing (and shuttering its offices in New York and Washington, D.C., and laying off 50... Read More »
Business-to-consumer content marketing that focuses on providing useful, informative, or entertaining information may play a role in retaining customers and, thereby, increasing customer lifetime value and profit.
Customer lifetime value (CLV) for... Read More »
The increasing dominance of Amazon has many merchants scratching their heads, wondering how exactly to work with that company, and how that company will impact their own businesses.
I recently spoke... Read More »
Right on schedule, this week Google began rolling out its intrusive mobile popup penalty, aimed at reducing the number of results that take mobile searchers to pages that use large... Read More »
Despite concerns that political turmoil would dampen holiday spending, ecommerce sales made a strong showing in 2016. Even with a sluggish November start, revenues increased by 11 percent over 2015,... Read More »
February 2017 could be a good month for content marketers, thanks to events, holidays, and history.
Content marketing is the act of creating, publishing, and distributing content like articles and videos... Read More »
More than half of Americans would rather shop online than in physical stores. For the younger crowd, that number is larger — up to 67 percent for consumers in their... Read More »
If you run a WordPress website, routinely backing it up is one of the most important things you can do to prevent disaster. Fortunately, there are a number of free... Read More »
Consumers around the world are acquainted with Amazon. I spent $3,607.08 on Amazon in 2016 alone. With 54 million U.S. consumers (64 million worldwide) in its Prime program, Amazon rivals... Read More »
"5 Shopper Segments that Boost Email Marketing" is a free, 30-minute webinar. The presenter is Armando Roggio, contributing editor for Practical Ecommerce. The sponsor is......
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Ecommerce shipping mistakes like choosing the wrong service level, using too much packaging, or even not researching what it will cost to ship a given product can cost online retailers... Read More »
Online advertising is all about getting your offer in front of the right person at the right time. Keyword-based search ads have long been the gold standard for timing, as... Read More »
Achieving even the simplest improvements to an ecommerce site can feel like a Herculean effort. Effective search engine optimization requires buy in and participation from your entire organization, from the top down... Read More »
Sell-through rate is a retail inventory key performance indicator that can help stores track product sales, strike a good inventory balance, and, ultimately, earn relatively more profit.
For many retail businesses, inventory... Read More »
Integrating a B2B company’s ecommerce site with internal systems can streamline operations and simplify customers’ buying experiences. Integrations offer significant benefits, but they are often difficult to get right.
One of... Read More »
Here is a list of recent ecommerce-related product releases and updates for late December. There are updates on video chat, shipping, automated data analysis, and payment gateways.
Got an ecommerce product... Read More »
Fraudulent transactions can occur for most any ecommerce company. Larger companies can invest in sophisticated fraud protection services. But smaller merchants sometimes attempt to detect fraud themselves.
Back in 2014 we addressed... Read More »
For small and mid-sized ecommerce companies, advertising is part of doing business, necessary for getting customers and earning profits. But before those companies’ owners or marketers spend money on ad... Read More »
After almost 20 years in affiliate marketing, I’m leaving the industry to teach full-time at a university. It’s a bittersweet transition. However, I’d like to leave you with five best... Read More »
Here is a list of new and upcoming business books for entrepreneurs, managers, and creative professionals to read in 2017. Learn how to get funded, shape social behavior, work happy,... Read More »
Page speed is an important factor in search rankings and conversion rates. Every improvement to page speed will likely result in more sales.
We’ve addressed page speed at, most recently, “10... Read More »