In the world of pay-per-click advertising, a keyword can have different variations. For Google AdWords and Bing Ads, there are five variations, called “match types.”... Read More »
"How to Scale Ecommerce Fulfillment for Peak Holiday Shipments" is a free, 30-minute webinar. The presenter is Armando Roggio, contributing editor for Practical Ecommerce. The...... View Webinar »
Google Sheets can monitor competitors’ prices, capture news headlines, and devour data from websites, CSV files, and more. The tool helps small business owners and... Read More »
Apps like Periscope and Meerkat have thrust live streaming video into the social media spotlight. Brands have been quick to respond — experimenting with ways... Read More »
Inventory is often the largest asset of ecommerce merchants. Inventory defines merchants’ businesses and their position in the marketplace. It defines customers’ expectations of the... Read More »
Owners and managers are obsessed with rankings. They search on Google for something, they see an immediate result, and they make assumptions on their search... Read More »
In September, content marketers can publish posts about community events, distribute product lookbooks, and promote Christmas shopping guides to engage shoppers. Content marketing is the... Read More »
A good affiliate marketing program never stops growing. By continually recruiting and engaging new affiliates, you can produce new traffic and new customers. However, you... Read More »
This article is mainly for brick-and-mortar merchants, regarding the October 1, 2015 fraud-liability rule changes and misleading sales tactics surrounding the changes.
The new rules are causing a... Read More »
With some experience in HTML and CSS, you can learn to design your own responsive email templates in just about a weekend. With your fresh... Read More »
The Internet is full of conversion rate studies. Many ecommerce merchants use this data as an indication of how much their online stores should be... Read More »
Harness the creativity of your team with online collaboration tools. Brainstorm and visualize ideas together, regardless of location.
Here is a list of tools for collaborative... Read More »
Metadata can do amazing things for search engine optimization — from removing duplicate content to promoting your site within the search engines. This is... Read More »
This is the fourth installment in a 4-part series on language translation for ecommerce sites, following “Language Translation Tools for Ecommerce Sites,” “5 Keys for... Read More »
Amazon launched Fulfillment by Amazon ten years ago as a mechanism to help sellers scale their fulfillment and customer service operations. Yet, the single most... Read More »
Online retail marketing requires a steady flow of written content. Entrepreneurs and small-business marketers must write product descriptions, blog posts, email offers, and social media updates... Read More »
“Abandoned Cart Emails: Dos and Don’ts for the Holidays” is a free, 30-minute webinar. The presenter is Carolyn Nye, contributor for Practical Ecommerce. The sponsor...... View Webinar »
The primary benefit of drop shipping for retailers is the ability to access merchandise without incurring physical inventory carrying costs. It also enables suppliers to open... Read More »
The upcoming holiday season offers tremendous revenue potential for many ecommerce merchants. Instead of procrastinating through the back-to-school rush, make preparations now to improve your... Read More »
If you have a website or blog on WordPress, a call-to-action plugin can help you grab the attention of your visitors and help them to... Read More »
Metadata is simply data about data. Data sounds like an insufferably dry topic; but it’s critical that ecommerce marketers understand the metadata that drives search... Read More »
Apple’s August 2015 website redesign emphasizes visual communication and advances several site design trends. Large photographs, meaningful graphics, and useful video abound.
When Apple.com relaunched... Read More »
Remarketing is an advertising technique that lets you show ads to people who have visited your website.
If you have never used remarketing, perhaps it’s time... Read More »
When online retailers use email to market to loyal customers, those stores are applying one of their most effective marketing tools to some of their... Read More »
It is a headache tracking PayPal transactions in Google Analytics. There are currently no options for placing Google Analytics tracking code on PayPal’s pages. This... Read More »
Several lawsuits have made headlines over the past few years regarding the use of trademarked phrases in search ads against those that sell the ads... Read More »
Three simple things — people, learning opportunities, and the motivation to take your ecommerce business to the next level — promise to make the Ignite... Read More »
Social media can be a good resource for promoting a business. But if you’re just plugging your brand, you’re missing the point. Listening to others... Read More »
Google released Panda 4.2, the latest Panda algorithm update, in mid-July. If you didn’t feel an impact on your site’s performance on July 18, you’re... Read More »