Amazon Business, the B2B marketplace, has more than 45,000 active sellers and more than 10 million products with bulk purchase options or business discounts. Many B2B merchants aren’t sure whether... Read More »
I’ve said many times that store pages need a definitive call to action. I fear, though, that I’ve been remiss in explaining what a CTA is and the importance of... Read More »
The announcement that Amazon is buying Whole Foods Market for $13.7 billion, or $42 a share, generated an enormous amount of commentary, with financial and technology analysts chiming in on... Read More »
Content marketers — like newspaper editors and magazine publishers — must understand why they create content and for whom it is intended. A written, editorial mission statement for a blog... Read More »
After an ecommerce power-up that included acquiring a string of online retailers, including Jet.com, Walmart took a major swing at Amazon by offering free 2-day shipping for qualified orders of... Read More »
Consumers, in 2017, expect companies to engage with them across social channels. But for many ecommerce businesses, social media management is often overlooked or relegated behind other tasks.
In this article,... Read More »
Here is a list of new ecommerce books for your summer reading. There are titles on podcasting, video marketing, entrepreneurship, disruption, global ecommerce, and valuing digital businesses.
I compiled this list... Read More »