Buffer is a social media engagement application built to make it easier for online marketers to curate and share content on Twitter, Facebook, LinkedIn, Google+... Read More »
In “Drop Shipping for Ecommerce, Part 1: Supply Chain History,” my first article, I addressed basic supply chain evolution inside of ecommerce. Last month, in... Read More »
In April, Pinterest introduced Guided Search to its mobile app and brought it to desktop users in June.
Guided Search is designed to present a variety... Read More »
The holiday season is gearing up. For ecommerce merchants, it’s important that their triggered and transactional emails are functioning correctly. The objective of these emails... Read More »
Product pages on ecommerce sites are a crucial step before visitors decide to buy, or not. Subtle design and user experience cues can entice shoppers... Read More »
September 30, 2014
"How to Prosper in an Amazon.com World" is a free, 30-minute webinar. The presenter is Armando Roggio, contributing editor for Practical Ecommerce. The sponsor is...... View Webinar »
September 15, 2014 • Sig Ueland
Mobile is now the leading digital platform in the U.S., primarily due to the growth of mobile app usage. In its latest mobile app report,... Read More »
Savvy buying and some simple online marketing can go a long way toward helping Internet retailers improve Black Friday and Cyber Monday Sales in 2014.
Last... Read More »
September 14, 2014 • Nik Rajpal
Google’s new AdSense for Shopping closely resembles a popular promotional product on Amazon: Product Ads.
For six years now, merchants could display products on Amazon that... Read More »
In “SEO 201, Part 1: Technical Rules,” my article last week, I posited three technical rules that are critical to tapping into Google’s ultimate power... Read More »
After more than three years, Google Analytics is bringing back its popular Benchmarking reports.
This returning Google Analytics feature will allow business owners to compare site... Read More »
September 11, 2014 • Sig Ueland
Up-and-coming social networks can be good places to establish your brand, run an experimental campaign with highly-engaged users, and develop a following before a network... Read More »
September 10, 2014 • Jerry Jao
The use of Big Data by ecommerce companies is increasingly common. To stay competitive, many companies, especially larger ones, use extensive datasets to better understand... Read More »
The modern marketing department — particularly at small and mid-sized businesses — has two vital and distinct tasks. The first is to provide business and... Read More »
Facebook released Business Manager earlier this year. It is the social network’s newest tool to help business owners manage their presence on Facebook.
Primarily designed for large... Read More »
Data is key to making informed decisions, especially in the context of ecommerce. But filtering through the maze of available data in Google Analytics can... Read More »
Robin Weber started his jewelry website when he was 18, with $300 from selling his high school textbooks and from tutoring classmates. He now runs... Read More »
Google’s In-page Analytics shows users which links get the most attention on any given page, providing valuable information about how site visitors are interacting with... Read More »
This summer Google launched Google My Business, a platform for businesses to manage their presence across Google applications, including search and Google+. The new platform... Read More »
In my 8-part “SEO 101″ series, I addressed the basics of utilizing content on a website for search engines, including keyword research and optimization. With... Read More »
Marketing, the act of communicating value to prospective customers, has changed significantly in the past few years, impacting not just how businesses must promote products... Read More »
The 2014 holiday shopping season starts now. If you’re not ready, you are behind. Use this checklist to see where you stand.
A survey of businesses... Read More »
Twitter has developed a way to make its ads more useful by displaying promoted content from advertisers to users who have shown interest.
The new feature,... Read More »
Over the past few years, a series of stories have hit the press regarding online privacy — the biggest being about Edward Snowden and the... Read More »
Product reviews, gift ideas, and seasonal how-to articles are just some of the things ecommerce marketers could publish in September 2014 to help shoppers and... Read More »
Developing your search engine optimization skills can seem intimidating. However, there are some excellent online resources to learn the basics, formulate strategies and launch your... Read More »
Smartphones and tablets are changing the way consumers search and purchase. With mobile device use catching up to and surpassing traditional computer use, organic search... Read More »
Facebook, Twitter, and YouTube are the social media sites most used by ecommerce merchants. Google+ and Pinterest are quickly gaining ground. However, these are not... Read More »
Internet devices can greatly impact the profitability of your pay-per-click ad campaigns.
In this article, I’ll explain how to determine the profitability of PPC campaigns on... Read More »