Your August content marketing could be a blend of real-life seriousness, product promotion, food, listicles, and drones.
Content marketing is durable stuff. The useful or entertaining... Read More »110Shares
A “conversion funnel” describes a consumer’s path to purchase, when awareness develops into interest, interest develops into desire, and then the transaction occurs.
When it comes... Read More »327Shares
I presented a Practical Ecommerce webinar last month on lowering merchant processing costs. I’ve received several questions since then regarding my views on processing statements.... Read More »1Comment108Shares
For online businesses with physical locations, optimizing for local search engine results is an important component of a marketing strategy. Ranking factors, such as contact... Read More »4Comments344Shares
Filtered navigation, which narrows search results or listings on a product category page, may help online shoppers quickly find or discover products, improving the shopping... Read More »3Comments497Shares
Content marketing helps many companies attract new customers, build lasting relationships with existing customers, and sell more. If your company is using content, but not Read More »4Comments750Shares
Benchmarking is an insightful tool in Google Analytics. It compares your site’s performance to previous results and to your industry’s average. It provides valuable context Read More »1Comment548Shares
Search engine optimization relies heavily on site-wide navigational elements to broadcast authority signals to the search engines. Pages linked to in the header, footer, and Read More »1Comment238Shares