September 29, 2014 • Sig Ueland
Open-source ecommerce shopping carts offer many advantages for small businesses. Open-source solutions can be developed to fit the needs of the merchant. They contain a... Read More »
The email inquiry seems honest enough. A customer wants to place an order; perhaps she is even going to place a large order and wants... Read More »
A raft of new social media management platforms have arrived on the scene that contain features rivaling popular tools like Buffer, HootSuite, and Sprout Social.
Here... Read More »
Links are the lifeblood of organic search. But the quality of those links can boost or kill a site’s rankings. This article suggests methods to... Read More »
One of the biggest challenges in affiliate marketing is working with loyalty sites, which provide consumers with cash back, points back, or some variation of... Read More »
The use of quality images can be the difference between 50 or 500 social media followers. From Facebook to Twitter to Pinterest to Tumblr, the... Read More »
Sometime a small thing, like sending a thank you card or carefully choosing which related products to feature on a product detail page, can have... Read More »
Pinterest recently launched a new version of its analytics tool. It can help ecommerce merchants connect with their customers and prospects, on and off Pinterest.
You... Read More »
The much-anticipated Alibaba IPO closed last Friday with shares initially priced at $68. Once trading got under way, the price of a share rose to... Read More »
September 22, 2014 • Phil Hinke
In “American Express OptBlue Program May Reduce Processing Cost,” my article in July, I explained how the new OptBlue program could reduce processing rates for... Read More »
September 21, 2014 • Sig Ueland
Fall is here. The students are back in school, and the new ecommerce books are on the shelves. Here is a list of new ecommerce... Read More »
This is the third installment of my “SEO 201″ series, following:
“Part 1: Technical Rules”;
“Part 2: Crawling and Indexing Barriers.”
“SEO 201″ addresses technical, backend aspects of... Read More »
Buffer is a social media engagement application built to make it easier for online marketers to curate and share content on Twitter, Facebook, LinkedIn, Google+... Read More »
In “Drop Shipping for Ecommerce, Part 1: Supply Chain History,” my first article, I addressed basic supply chain evolution inside of ecommerce. Last month, in... Read More »
In April, Pinterest introduced Guided Search to its mobile app and brought it to desktop users in June.
Guided Search is designed to present a variety... Read More »
The holiday season is gearing up. For ecommerce merchants, it’s important that their triggered and transactional emails are functioning correctly. The objective of these emails... Read More »
Product pages on ecommerce sites are a crucial step before visitors decide to buy, or not. Subtle design and user experience cues can entice shoppers... Read More »
September 15, 2014 • Sig Ueland
Mobile is now the leading digital platform in the U.S., primarily due to the growth of mobile app usage. In its latest mobile app report,... Read More »
Savvy buying and some simple online marketing can go a long way toward helping Internet retailers improve Black Friday and Cyber Monday Sales in 2014.
Last... Read More »
September 14, 2014 • Nik Rajpal
Google’s new AdSense for Shopping closely resembles a popular promotional product on Amazon: Product Ads.
For six years now, merchants could display products on Amazon that... Read More »
In “SEO 201, Part 1: Technical Rules,” my article last week, I posited three technical rules that are critical to tapping into Google’s ultimate power... Read More »
After more than three years, Google Analytics is bringing back its popular Benchmarking reports.
This returning Google Analytics feature will allow business owners to compare site... Read More »
September 11, 2014 • Sig Ueland
Up-and-coming social networks can be good places to establish your brand, run an experimental campaign with highly-engaged users, and develop a following before a network... Read More »
September 10, 2014 • Jerry Jao
The use of Big Data by ecommerce companies is increasingly common. To stay competitive, many companies, especially larger ones, use extensive datasets to better understand... Read More »
The modern marketing department — particularly at small and mid-sized businesses — has two vital and distinct tasks. The first is to provide business and... Read More »
Facebook released Business Manager earlier this year. It is the social network’s newest tool to help business owners manage their presence on Facebook.
Primarily designed for large... Read More »
Data is key to making informed decisions, especially in the context of ecommerce. But filtering through the maze of available data in Google Analytics can... Read More »
Robin Weber started his jewelry website when he was 18, with $300 from selling his high school textbooks and from tutoring classmates. He now runs... Read More »
Google’s In-page Analytics shows users which links get the most attention on any given page, providing valuable information about how site visitors are interacting with... Read More »