Twitter recently conducted a survey of 500 U.S. consumers who use the platform at least monthly and, also, participate in holiday shopping. The results provide... Read More »
Ecommerce is growing every year. But mobile ecommerce — purchases from smartphones and tablets — is growing even faster. One of the key points merchants... Read More »
Understanding online sales trends like the growth of Green Monday, Cyber Monday’s metamorphosis into “Cyber Week,” and similar may help ecommerce business owners and marketers... Read More »
November 18, 2014 • Jerry Jao
“Selfies” — photographs that people take of themselves — can be rich sources of data for ecommerce businesses. They can also help enhance the online... Read More »
Cyber Monday is the traditional kickoff for the ecommerce holiday-selling season. In this article, I’ll review five pointers for your holiday ecommerce email-marketing program.
Facilitate Ordering... Read More »
Launching a paid search campaign can be a scary proposition for an ecommerce beginner. Pay-per-click advertising means spending money to acquire potential customers — a... Read More »
In “SEO: The Case for Optimizing Amazon,” my article last week, I reviewed the growing importance of optimizing products for Amazon’s massive internal search engine.... Read More »
Ecommerce email marketing can significantly boost sales during the holiday shopping season, which is why so many online sellers use it. One way to help... Read More »
While ecommerce continues to take a larger share of overall retail sales in the United States and Western Europe, the biggest growth rates are occurring... Read More »
With attention turned to Black Friday and Cyber Monday sales promotions, some retailers might overlook the ecommerce benefits Thanksgiving Day has to offer.
Considering the fact... Read More »
Procrastinating ecommerce business owners and marketers who, for any number of reasons, are far from ready for the coming holiday shopping season still have some... Read More »
This article offers a step-by-step approach to setting up Google Analytics tracking for an ecommerce website.
Step 1: Creating Google Analytics account
This is the most basic... Read More »
Making an Instagram video can be a good way to entertain followers, display new products, and deliver your brand message. If you need a little... Read More »
Some ecommerce businesses, especially those that manufacture the products they sell online or acquire their products at a deep discount, are experimenting with optimizing on... Read More »
Starting an ecommerce business can be fast, relatively easy, and not very expensive. But with something like an 80-percent failure rate, creating a successful online... Read More »
November 6, 2014 • Bob Angus
Visitors to your online store make an emotional decision about your business: Do they trust you or not?
Online shoppers, especially first time visitors, evaluate ecommerce... Read More »
Imagine this scenario. You go to your physical mailbox; inside is a certified letter from a law firm that you have never heard of. You... Read More »
Smaller retailers that compete solely on price against large ones, like Amazon, almost always lose. But there are other ways that small retailers can beat... Read More »
Software-as-a-service platforms offer a nearly complete foundation for operating an online store, be it a business-to-consumer retailer or a business-to-business seller. It’s never been easier... Read More »
Due to its focus on fostering business-to-business relationships, LinkedIn is a social network that B2B ecommerce companies should use to build brand awareness and establish... Read More »
High quality product photography is key for building customer trust and increasing conversions on ecommerce sites. A topic that comes up a lot at Arqspin,... Read More »
Feedback tools can help you find out what is, and what is not, working with your website. Better yet, they can help you get fresh... Read More »
Starting and operating an ecommerce business can be a little daunting. What will you sell? How will you sell it? How will you market? Which... Read More »
With limited resources and a vast sea of keywords and content that need optimization, some marketers need to prioritize the search engine optimization work they... Read More »
Twitter is possibly the least understood of all social networks used by smaller businesses. It is not unusual to hear business owners say that they... Read More »
Customer service can make or break an online business. A willingness by merchants to address customer feedback demonstrates concern, which helps assure new shoppers. It... Read More »
Affiliate marketing tracks a consumer from a referring source to a completed sale. When we think of affiliate marketing in this simple manner, it opens... Read More »
Thanksgiving, Veterans Day, and video buying guides may inspire great, sharable content this November. And that content could help ecommerce businesses improve customer relationships and... Read More »
With more than 1.2 billion users, Facebook is one social network where holiday shopping will likely be a favorite topic of conversation.
While Facebook, like other... Read More »