In 2015, content will still be king, and many of the year’s most important marketing trends will be related to how ecommerce marketers use content... Read More »
Nathan Hartnett was an air traffic control officer in the Royal Australian Air Force in his hometown of Toowoomba (a city 79 miles west of... Read More »
This is my sixth article on ecommerce drop shipping. The first five installments addressed the basics. This month, I’ll leave the installment format behind and... Read More »
U.S. online retail sales generally grew throughout 2014. And many Internet merchants have enjoyed increased holiday sales so far. Nonetheless, smart businesses always look for... Read More »
Celebrate the holidays with new ecommerce books. Here is a list of new ecommerce and Internet-marketing books for winter 2015. There are new titles on... Read More »
Diagnosing a site’s Google ranking penalties just became more difficult. Penguin, Google’s link-spam-fighting algorithm, will now be continuously optimized instead of semi-regular with announced update... Read More »
With Mexico’s reputation for unrelenting poverty and crime, it’s difficult to think of the country as a good place to do business. Yet, with a... Read More »
This year’s Christmas shopping season is rapidly drawing to a close. But there are still plenty of “Christmas Is Almost Here” marketing that online retailers... Read More »
This post covers how to use Google Analytics to analyze the flow of visitors through an ecommerce site – from landing to conversions, such as... Read More »
Social media yet again failed to prove that it directly influences ecommerce purchase activity, a new survey reveals.
The CMO Survey, a leading source of information... Read More »
The average site’s cart abandonment rate this year was over 70 percent. That means, on average, less than 30 percent of shoppers who start to... Read More »
In addition to social media marketing, Twitter offers companies an easy way to expand their customer service efforts. Twitter provides shoppers with a simple and... Read More »
December 7, 2014 • Bob Angus
Ecommerce merchants love the holidays. So do fraudsters. Chargeback cheats and organized criminals know you’re busy driving sales, fulfilling orders, and keeping customers happy. They... Read More »
In “SEO 201, Part 5: Evaluating Ecommerce Platforms,” I listed basic SEO needs to assist in the selection of an ecommerce platform. This article will... Read More »
Last year at Christmas, I was surprised at the number of technology-focused toys aimed at children under four. I saw (a) stuffed animals that you... Read More »
The social web has gone visual. One look at your Facebook News Feed provides proof. You now see more graphics, photos, and videos than ever.... Read More »
It’s time to round up the social media campaigns in 2014 that have stood out from the crowd. Here are my favorites.
1. Cancer Research #NoMakeUpSelfie
First... Read More »
Although Cyber Monday and Black Friday online sales both broke records, analysts are seeing signs that the two big shopping days are losing some punch.... Read More »
Not every transaction goes as smoothly or perfectly as businesses might hope. Most every company receives customer complaints.
As this article is being written, many online... Read More »
Even while the traditional Thanksgiving turkey and stuffing lay still warm on the table, Christmas shoppers were on tablets and desktop computers making purchases, boosting... Read More »
In “45 Tools to Generate Content, for Ecommerce,” my article last week, I listed tools to generate content to attract and retain customers. Once you... Read More »
One of the most ignored features of the online store is the search page. It typically provides too many irrelevant results, or worse, none at... Read More »
Christmas, New Year’s, new trends, astounding facts, and interviews are all good ideas for content marketing in December 2014.
Content marketing is the art and science,... Read More »
Set aside some time in December to map out what 2015 will look like for your affiliate marketing channel. Many times, “thinking” becomes consumed by... Read More »
Earlier this month, Twitter launched a free app to assist small businesses with their holiday marketing.
Called Twitter Small Business Planner, the app offers “tactical guidance... Read More »
Data can be extremely important to ecommerce merchants, as it helps them understand their customers better and generate more revenue. There are many ways a... Read More »
It’s crunch time. If you procrastinated the proper planning for this now-current holiday shopping season, not all is lost. While there’s no time to completely... Read More »
This is the fifth installment in my series on drop shipping and inventory supply models.
In “Drop Shipping for Ecommerce, Part 1: Supply Chain History,” my... Read More »
Mobile commerce will boom this holiday season, email will work better, and IBM intends to prove it with real-time online shopping trends data free to... Read More »