The days of being able to offer free shipping may be coming to an end for many ecommerce merchants. UPS and FedEx have implemented dimensional... Read More »
April’s list of widely recognized holidays is a good source of content marketing. Add to this the power of publishing a lookbook, and you have... Read More »
In early February, Bitly, the popular URL-shortening service, partnered with affiliate tool Viglink to auto-monetize every shortlink generated by Bitly’s millions of users. To understand... Read More »
Earlier this month, the U.S. Supreme Court issued a closely watched decision in the Colorado “Amazon tax” case, Direct Marketing Association v. Huber. Marketing associations,... Read More »
This is a follow-up to two topics I addressed previously on credit card processing: EMV chip cards and the American Express OptBlue program.
I described earlier this... Read More »
"What Is Your Ecommerce Business Worth?" is a free, 30-minute webinar. The presenter is Marcia Kaplan, contributing editor for Practical Ecommerce. The sponsor is QuietLight...... View Webinar »
Personalization, videos on product detail pages, and content marketing are among six important online shopping trends that are impacting ecommerce business practices, according to a... Read More »
Whether or not to utilize customer accounts is a never-ending debate. There are pros and cons to either method: prompting shoppers to create an account... Read More »
Spring is here. Here is a list of new ecommerce and Internet-marketing books for spring 2015. There are new titles on digital currency, Google Analytics,... Read More »
Two weeks ago, in “SEO: Measuring Key Performance Indicators,” I discussed the importance of goal setting and key performance indicators in search engine optimization. Now... Read More »
A good marketing agency may be able to help ecommerce businesses grow more quickly and alleviate stress for the entrepreneurs who own those businesses.
Almost every... Read More »
Recall from my previous posts that drop shipping requires three major data integrations between the retailer and the supplier: product catalog, inventory, and orders. It... Read More »
In “Email Marketing Metrics, Part 1: The Basics,” my article last month, I addressed the primary measurements for email marketing: delivery rate, open rate, and... Read More »
Content marketing may be one of the most effective ways for small and mid-sized businesses to attract and retain customers in 2015. Or it may... Read More »
To ensure your email campaign has the best chance at success, use a responsive design that looks good on any screen size. Instead of designing... Read More »
Do you have a mobile or responsive site? If not, on April 21 you may find it harder to rank in Google’s mobile search results.
Google... Read More »
Product descriptions are vital for ecommerce success. So when you see a great one take note, learn from it, and try to improve your own... Read More »
In “20 Top Internet Service Providers,” a post from 2011, Contributing Editor Sig Ueland listed 20 large U.S. ISPs, with details and pricing for each.... Read More »
Ecommerce businesses typically have four key stages of customer interaction. They are:
Attracting prospects or site visitors;
Engaging with the visitors in a bid to drive conversions;
Tracking... Read More »
Etsy, the online marketplace that offers artists, crafters, and vintage collectors a venue to sell their goods, filed for an initial public offering earlier this... Read More »
There is a good analogy between marketing for long-term, loyal ecommerce customers and dating someone you hope to one day marry. Marketers who think about... Read More »
"The Easy Way to Process Merchandise Returns" is a free, 30-minute webinar. The presenter is Armando Roggio, contributing editor for Practical Ecommerce. The sponsor is Endicia,...... View Webinar »
You’ve heard the term for years, but do you really know what a landing page is? More importantly, have you implemented any properly?
To many storeowners,... Read More »
Podcasting continues to be an effective way to generate rich content for your website. With so many inexpensive and relatively simple tools available to capture... Read More »
One of the most rewarding aspects of improving an ecommerce site is the ability to measure the bottom-line impact of your search engine optimization program.
Conversion... Read More »
Ecommerce merchants seeking to acquire and retain customers will compete to provide exceptional customer experiences that may make price and even product quality less relevant, according... Read More »
A major update to Google AdWords occurred in 2013 with the introduction of Enhanced Campaigns. It was designed to streamline campaign management across multiple devices. But,... Read More »
Adding an online store may help traditional retailers increase sales and, ultimately, grow and improve. But transitioning from brick and mortar to brick and click... Read More »
Instagram has become a space where businesses can engage with shoppers and increase sales. We addressed different ways to use Instagram for business in “10 Ways... Read More »