SKU management is the process of analyzing the cost of carrying each inventory item to ensure it is meeting the financial objectives of the business.
If... Read More »
Online retailers are doing business in the era of the empowered shopper, a very competitive environment that pits massive omnichannel retail enterprises against even the... Read More »
"Responsive Design for Ecommerce Sites: Dos and Don'ts" is a free, 30-minute webinar. The presenter is Pamela Hazelton, contributing editor for Practical Ecommerce. The sponsor...... View Webinar »
There are many moving parts in pay-per-click advertising — from keyword selection to bid management to ongoing optimization. But ad copy is where you make... Read More »
Recently, cybersecurity company FireEye announced a partnership with Visa to develop products and services for merchants, as well as card issuers, to detect and respond... Read More »
Patriotism, projects, smooches, and even summertime activities can drive your company’s contact marketing campaigns this July, boosting site traffic and, ultimately, sales.
When businesses create, publish,... Read More »
The more complex a commission structure is, the less likely an affiliate is going to prioritize your products. For example, say that you pay different... Read More »
Unique site visits — the number of individuals that frequent a website — are a proxy of sorts for an online business’s new customer acquisition.... Read More »
For six years I worked for Amazon, most recently as head of Amazon Services, that part of Amazon that recruits 100,000 new sellers to the Amazon marketplace each... Read More »
Practical Ecommerce’s Ignite 2015 conference is less than three months away. The agenda contains 39 sessions on topics critical to small and midsize ecommerce merchants,... Read More »
Application programming interfaces (APIs) from payment processors and service providers make it possible, if not easy, to bring ecommerce to essentially any page or any... Read More »
There is a benefit to shopping on Amazon: customer reviews. They play a big role in helping consumers choose products. They also help Amazon with... Read More »
Summer is here. Don’t forget to bring new ecommerce books with you to the beach. Here is a list of new ecommerce and Internet-marketing books... Read More »
For many ecommerce businesses, summer can be a challenging time for sales. Consumers are preoccupied with vacation plans and traveling, which can decrease online purchasing.
In... Read More »
Ecommerce site navigation should help shoppers find products quickly and easily. Good navigation improves the online shopping experience and helps merchants increase sales and profits.
Website design includes... Read More »
Short links are popular. You’ve likely seen them, such as in the form of a bit.ly, though there are plenty of other services. The benefits... Read More »
The Internet has made it easier to sell products and services worldwide. But easy access without an engaging customer experience cannot guarantee sales. Presenting site... Read More »
Every page on your site is a landing page for organic search. Whether searchers convert — or even make the next click deeper into your... Read More »
Flippa is a leading marketplace for buying and selling websites, including active online stores, those with established site traffic, revenue, and profit.
One of the sites available at... Read More »
Color has a powerful affect on consumers. According to KISSmetrics, up to 90 percent of a person’s initial assessment of a product is based solely... Read More »
We live in a multi-device world. Ecommerce marketers need a clearer understanding of device paths that drive revenue, devices your shoppers use to browse your store,... Read More »
While Amazon and Ebay dominate the online marketplace space, alternatives exist, especially in foreign markets where these two players have often struggled to gain traction... Read More »
Email marketing is one of the most powerful tools available to modern marketers. It is vital for most businesses. But what makes email marketing effective... Read More »
Ecommerce business owners dread credit card chargebacks. It often takes just one chargeback for a merchant to question her procedures, to stop another one from... Read More »
Search engine optimization has evolved into a pervasive discipline. It must work with every aspect of digital marketing and development to be successful. With this... Read More »
Writing compelling content — whether it’s for your website or social media campaign — is an excellent way to attract and engage customers. Unfortunately, there’s... Read More »
If you’ve ever tried putting together a piece of furniture without the instructions, you know how frustrating it can be when it doesn’t go as... Read More »
The announcement that WordPress’s parent company, Automattic, would purchase WooThemes and its widely used WooCommerce plugin could be good news for online sellers using the... Read More »
While setting up conversion tracking is a must, setting up values for those conversions is equally important. Even if you don’t have an ecommerce site... Read More »