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Five Fast Steps to Improve Website Usability
Problem: Your website doesn't work like it should, and every day you're losing sales because of it. As much as you'd like to take the time to comprehensively study the problem, you've decided you can't afford to wait. In many instances, you should take some time to step back and look at your entire website and how its usability can be improved....
Quick Keyword Research Tools
At the core of many search engine optimization campaigns is keyword research. In order to target what Internet users are looking for, the choice of words they use to describe those things must be known. By following...
Shopping Search Engines: Six To Consider
If you consider yourself an online retailer, you most likely are familiar with the major pay-per-click (PPC) search-advertising providers: Google, Yahoo! Search Marketing, and MSN. Advertising on these search engines can...
Conversion: Proflowers.com Ranks High
When Nielsen Online releases its list of highest converting ecommerce websites, Proflowers.com is frequently in the top ten. The latest numbers has it at a stunning 15 percent conversion rate.
I'm always open to learn...
Pay-per-click Advertising: Try The Home Page For A Landing Page
Over the last couple years a lot of emphasis has been put on creating the perfect pay-per-click landing page. The overall landing page strategy is to create a clear call to action on the page and to have relevant content...
Effective Tools to Detect Stolen Credit Cards, Part 2 Of 3
Many online merchants are already on board with fraud-detection technology. To fill in the gaps, here is part two of a comprehensive list of fraud detection strategies. Previously we discussed authorization and address and...
Effective Tools to Detect Stolen Credit Cards, Part 1 Of 3
There are hundreds of branded tools that ecommerce merchants can turn to for help in catching fraudulent credit card orders. Some tools are free, and some come bundled or offered as additional features in payment processing...
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