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Articles • Conversion
8 Ways to Harness Holiday Conversions
November 4, 2016 • Pamela Hazelton
The holiday shopping season is already here. If you have ignored many of the urges over the past few months, get ready. There are a few things you can do... Read More »
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Articles • Management
If Your Ecommerce Business Fails, Consider These 4 Things
November 4, 2016 • Armando Roggio
Not every online store is a success. In fact, many experts believe that most ecommerce businesses will fail. But failure is not the end for an entrepreneur. It is, instead,... Read More »
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Articles • Management
Does B2B Ecommerce Eliminate Sales Teams?
November 3, 2016 • Lori McDonald
The success of many business-to-business companies was built through a strong sales team. This causes B2B owners and managers to often resist ecommerce because they see it as competing with... Read More »
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Articles • Design & Development
5 Ecommerce Site Design Trends for 2017
November 2, 2016 • Armando Roggio
In 2017, ecommerce websites will really be mobile websites. Designers may begin to think of the site design as mobile and adapt that design to larger laptop and desktop screens.... Read More »
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Articles • Management
Ecommerce Product Releases: November 1, 2016
November 1, 2016 • Sig Ueland
Here is a list of recent ecommerce-related product releases and updates for late October. There are updates on online grocery shopping, ecommerce personalization, and multiple product launches from Facebook and... Read More »
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Articles • Management
October 2016 Top 10: Our Most Popular Posts
November 1, 2016 • Practical Ecommerce
Here are our 10 most popular articles for October 2016, recognizing that articles we published earlier in the month are more likely to make the list than later ones. 19 Free... Read More »
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Articles • Management
For Success in Ecommerce, Answer ‘Why?’
October 31, 2016 • Dale Traxler
Since you are reading this on Practical Ecommerce, you presumably run an ecommerce business or are thinking about it. The purpose of this article is to ask you “Why?” That... Read More »
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Articles • Design & Development
10 Prototyping Tools to Create Web and Mobile Apps
October 31, 2016 • Sig Ueland
Prototyping tools can help you to create a website or an app — from a rough design idea to finished and a fully interactive product — with little cost and... Read More »
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Articles • Conversion
Google Analytics: Using Demographics, Interests for More Revenue
October 30, 2016 • Morgan Jones
Among the most important decisions a niche ecommerce company should make is to establish a value proposition, the key reason why someone should buy the company’s products and services. Without a clear value proposition, which... Read More »
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Articles • Marketing
SEO Checklist: 16 Monthly Tasks to Manage Performance
October 28, 2016 • Jill Kocher
Search engine optimization is not a one-time project. If you’re not managing SEO performance and improvements continually, your site won’t remain competitive in natural search — you’ll lose rankings, clicks,... Read More »
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Articles • Design & Development
Google ‘Email Markup’ Helps Transactional Emails Stand Out
October 28, 2016 • Armando Roggio
An informed customer is often a happy customer. Online shoppers expect to hear from merchants when an order is received and shipped. And most merchants dutifully send adequate order confirmation... Read More »
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Articles • Marketing
Are Amazon ‘Sponsored Products’ Ads Worth It?
October 27, 2016 • Rob Sieracki
Are you considering advertising on Amazon this holiday season? Curious if Amazon’s “Sponsored Products” campaigns are worth the money? In this article, I’ll offer a high-level analysis to help determine if Sponsored... Read More »
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Articles • Marketing
5 Ways to Promote a New Online Store
October 26, 2016 • Armando Roggio
A new online store is often empty. Shoppers don’t yet know your shop. They haven’t had time to learn about your products or your customer service. So if you want... Read More »
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Articles • Marketing
A Strategy to Retain Affiliates, for Affiliate Marketing
October 26, 2016 • Carolyn Kmet
There are thousands of retailers that offer affiliate marketing programs. Potential affiliates have many options to choose from. A goal of an affiliate manager should therefore be to build loyalty among existing... Read More »
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Articles • Design & Development
How to Reduce Risks of an Ecommerce Rebuild
October 25, 2016 • Eric Davis
Most every ecommerce storeowner, at some point, wants to completely rebuild her store. It’s usually for a number of reasons. Current store is too slow and is losing customers. Current store looks and... Read More »
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Articles • Conversion
9 Ways to Recover Sales after a DDoS Attack
October 24, 2016 • Pamela Hazelton
If yours was one of the thousands of online stores that suffered from the October 21 distributed denial of service (DDoS) attacks, you likely saw a decline in sales. Hopefully,... Read More »
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Articles • Management
Applying the Scientific Method to Ecommerce Marketing
October 24, 2016 • Armando Roggio
Using a process derived from the scientific method, ecommerce marketers may be able to make their ads and other promotions more effective, increasing return on advertising spend and encouraging growth. The... Read More »
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Articles • Marketing
15 Tools for Link Building
October 23, 2016 • Sig Ueland
Link building is the process of acquiring hyperlinks from other sites to your own to improve its search engine rankings. But link building is also about developing relationships, reaching out to... Read More »
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Articles • Marketing
SEO: Rethinking Mobile Search, for Ecommerce
October 21, 2016 • Jill Kocher
Smartphones are fast becoming a search marketer’s best friend — or biggest concern. More than half of all searches on Google are conducted on a smartphone. In this critical holiday... Read More »
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Articles • Management
10 Great Ecommerce Ideas for October 2016
October 21, 2016 • Nic Murdock
Practical Ecommerce periodically asks industry insiders to share a great, innovative idea that could help an ecommerce company. Here’s what 10 of them had to say for the October 2016... Read More »
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Articles • Marketing
Google AdWords Ad Rank Impacts PPC Success
October 20, 2016 • Armando Roggio
Bidding the most money per click for a keyword on Google AdWords won’t guarantee your ad will appear at the top of the search results page. Rather, AdWords assigns each... Read More »
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Articles • Marketing
How to Perform a Local, Competitive SEO Analysis
October 19, 2016 • Bill Hartzer
Businesses that rely on local consumers should periodically examine the search engine optimization efforts of their competitors. You’ll see what they’re doing — what you like and dislike — and... Read More »
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Articles • Marketing
4 Ways to Beef Up an Email Subscriber List
October 18, 2016 • Carolyn Nye
One of the largest assets of an ecommerce company is its email subscriber file. In that database is likely a mix of past and current customers, brand advocates, and prospects. An... Read More »
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Articles • Management
Understanding Email Anti-spam Laws in U.S., Canada, E.U.
October 18, 2016 • John Di Giacomo
Most ecommerce merchants understand the value of keeping a list of customers’ email addresses. By keeping such a list, merchants can send targeted, relevant offers to their clients, which can increase revenue and,... Read More »
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Articles • Marketing
You Started an Ecommerce Business — Now What?
October 17, 2016 • Armando Roggio
You’ve just launched a new ecommerce business. You can hardly stop clicking the links and marveling at your products. But the orders haven’t started to roll in. So now what do... Read More »
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Articles • Management
15 New Books for Entrepreneurs in 2016
October 16, 2016 • Sig Ueland
Here is a list of some this year’s outstanding new books for entrepreneurs, written by an impressive group of professionals and mavericks. Learn how to focus, negotiate with anyone, tell... Read More »
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Articles • Marketing
SEO: Accelerated Mobile Pages for Ecommerce
October 14, 2016 • Jill Kocher
Google’s Accelerated Mobile Pages protocol makes mobile sites faster. Faster sites typically see lower bounce rates, higher time-on-site numbers, and higher conversion rates. AMP also benefits natural search performance. Smartphone users want speed.... Read More »
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Articles • Marketing
4 Predictions for 2016 Holiday Shopping Season
October 14, 2016 • Armando Roggio
Video content and free shipping will help to fuel growth in ecommerce sales overall and mobile commerce in particular during the 2016 holiday season, which starts now and runs through... Read More »
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Articles • Marketing
How to Hire a Freelancer (for Social Media Marketing)
October 13, 2016 • Michael Stancil
Advertising on Facebook and other social media sites requires time and expertise. But ecommerce merchants often lack one or the other; they sometimes struggle with optimizing paid social media campaigns. The answer for... Read More »
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Articles • Management
Amazon’s B2B Site Evolving, Growing Rapidly
October 12, 2016 • Marcia Kaplan
When AmazonSupply became Amazon Business in April 2015, much more than a rebranding occurred. With AmazonSupply, the company was the only seller. But Amazon Business copied the very successful marketplace... Read More »
