Although 2015 is rapidly coming to an end, there are still plenty of marketing opportunities for ecommerce content creators. One could try publishing last-minute Christmas... Read More »
The busiest days of the year are here. Do you have all the key things in place to ensure people can locate and purchase products?... Read More »
Following the holiday campaigns of large retail brands can be a helpful and entertaining way to generate holiday marketing ideas for your own business.
Here is... Read More »
When managing an ecommerce website, it is important to track essential metrics. But there are so many metrics available in Google Analytics that it can... Read More »
Most ecommerce sites that perform well in organic search have jumped on the keyword URL bandwagon. Optimizing URLs to contain keywords is good for search... Read More »
As two of the most important days for holiday shopping approach, procrastinating ecommerce marketers could be feeling the pressure to increase sales. Planning for Black Friday... Read More »
Google Tag Manager is a free tag management platform. A “tag” is a small piece of code that is inserted into a website and communicates... Read More »
If you had asked online marketers a couple of years ago to name the best channel for B2B targeting, most would not have said Facebook. In... Read More »
Ecommerce merchandising is the art and science of displaying products or offers on a website with the goal of increasing sales. Understanding how some of... Read More »
Thanksgiving Day is around the corner and most holiday shopping will soon begin. In this article, I’ll share tips for making your email programs a success... Read More »
"Overseas Shipping: Affordable Options for Ecommerce" is a free, 30-minute webinar. The presenter is Armando Roggio, contributing editor for Practical Ecommerce. The sponsor is Endicia,...... View Webinar »
Most Amazon sellers have enough on their plates keeping their businesses running and maintaining sales and profits. But no matter how long a merchant lasts on... Read More »
For content marketers, a well-written lede can be the difference between stunning success and abysmal failure. The lede can attract and engage customers or leave... Read More »
Facebook recorded strong earnings in the most recent quarter, with a daily active user base of over one billion, outperforming expectations across engagement and financial... Read More »
Marketers talk about the concept of the long tail, but many lack understanding of what it truly means and how to put it to use.
The... Read More »
Small business owners presumably create their ventures with the aim of making profit. Some want to supplement an income. Others want to replace one. But... Read More »
Three years after legislation passed, the U.S. Securities and Exchange Commission has finally approved final regulations that will implement equity crowdfunding. In the intervening period,... Read More »
As the end of the year approaches, business owners should review their financial and legal obligations for 2015 and prepare for 2016 and beyond. While... Read More »
Ready or not, the holiday shopping season is upon us. To be competitive, online storeowners should take necessary steps to bring shoppers into their sites,... Read More »
In 2016, ecommerce websites may start to look a lot more alike as designers use a similar set of user interface design patterns, employ cards... Read More »
Larry Page and Sergey Brin revolutionized the web and the ability to drive ecommerce with a citation-based algorithm called PageRank. Based on the concept of... Read More »
How-to videos can establish your expertise, promote your products, and entertain and inspire viewers.
Here is a list of how-to videos from brands and merchants. All... Read More »
“Reputation management” is an industry. It has been since the first negative review was posted online. Doing business on the Internet, after all, is based... Read More »
Ecommerce continues to grow, representing an increasing share of total retail sales. As more and larger online stores open, small sellers may face new business-threatening... Read More »
Emojis are symbols or icons that express an idea or an emotion. Unlike emoticons, which use plain text to create a facial expression — like... Read More »
Successful online banner ads feature clear and concise creative content that often expresses a single idea about a single product. For online sellers, a well-planned... Read More »
With an abundance of free themes available, WordPress is an ideal platform to start your ecommerce store — without breaking the bank.
Here is a list of... Read More »
Selling on Amazon’s marketplace can be challenging. There are, to be sure, millions of prospective customers. But there are also many competitors selling there, often... Read More »
Content is king. Search engine optimization professionals have been preaching this for years. However, content needs to be created and integrated carefully to actually drive... Read More »