11 New Ecommerce Books for Fall 2015

Autumn is here. Here is a list of new ecommerce books for fall 2015. There are titles on branding, online ratings, contest theory, social media, attracting new business, management principles, guerrilla marketing, and influencing online behavior.

I compiled this list using Amazon.com. From Amazon’s “Books” category, I selected “Business & Money.” From there I chose the “Processes & Infrastructure” sub-category and selected “E-commerce.” Then I handpicked titles from that group, based on customer ratings and relation to ecommerce. In addition, I selected a few titles from the “Small Business & Entrepreneurship” sub-category.

New Ecommerce Books

Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews by Daniel Lemin

Manipurated.

Managing a reputation online requires skills and tactics that are not always intuitive to business owners. Manipurated gives business owners an insider’s view of how the ratings and reviews system stacks the cards against them. Learn how to fight back with a six-step playbook to defend, control, and enhance your online reputation. Paperback $11.16.

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Contest Theory: Incentive Mechanisms and Ranking Methods by Milan Vojnović

Contest Theory.

Contest Theory covers contest theory as developed in economics, computer science, and statistics, with a focus on online applications, allowing professionals, researchers and students to learn about the underlying theoretical principles and to test them in practice. The book sets contest design in a game-theoretic framework that can be used to model a wide-range of problems and efficiency measures, and offers insight into how the structure of prizes relates to desired contest design objectives. Hardcover $79.99.

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No B.S. Guide to Direct Response Social Media Marketing by Dan S. Kennedy and Kim Walsh-Phillips

No B.S. Guide to Direct Response Social Media Marketing.

This book shows how to stop being a wimp and make the switch from a passive content presence into an active conversion tool. Learn how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service). Create raving fans that create introductions to their networks, move cold social media traffic into customers, and leverage paid media and social media advertising to drive sales. Paperback $14.19.

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Magnetic: The Art Of Attracting Business by Joe Calloway

Magnetic.

Magnetic is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. It examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. Learn how to match successful growth strategies with your people, purpose, and culture to create your own unique ‘magnetism’ to attract business. Kindle $23.75; Hardcover $25.00.

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The Boomer’s Ultimate Guide to Social Media Marketing: Learn How to Navigate the Digital Highway by Kalynn Amadio

The Boomer’s Ultimate Guide to Social Media Marketing.

Are you a baby boomer business professional struggling to make sense of the new digital era? This book is a travel guide designed to teach you how to build a successful social media marketing strategy. Use social media to build your business, with a guide showing you the way. This is a practical text to develop your marketing action plan, with step-by-step instructions on how to set up accounts, profiles, pages, images and more. Paperback $19.95.

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The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior by Shlomo Benartzi and Jonah Lehrer

The Smarter Screen.

In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens. Learn how to create an online world that helps us think better, not worse. Kindle $14.99; Hardcover $15.07.

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Street Marketing: The Future of Guerrilla Marketing and Buzz by Marcel Saucet

Street Marketing.

Street Marketing gets people to remember brands in a different way than they are used to―and at a low cost. It explains the current crisis of conventional marketing in a brand society, identifies the need for non-conventional approaches for the emerging non-conventional market, and addresses the origins and definitions of non-conventional marketing approaches. Hardcover $37.

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The Only Book You Will Ever Need on Branding: To Start, Run and Grow Your Business by Liisa Puolakka and Michiel Maandag

The Only Book You Will Ever Need on Branding.

A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling? Discover the key concepts of branding, learn how to improve your existing brand and find out everything you need to know fast. Paperback $11.01.

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Fundamentals for Becoming a Successful Entrepreneur: From Business Idea to Launch and Management by Alan Carsrud and Malin Brannback

Fundamentals for Becoming a Successful Entrepreneur.

This is a complete, modern guide to creating a successful new venture, from identifying and evaluating opportunities to effectively exploiting them. Using examples from real-life entrepreneurs, the author guides you through all nine key pieces of the entrepreneurial puzzle: the individual, entrepreneurial team, opportunity, business concept, revenue model, resource acquisition, launch, execution, and growth. Hardcover $69.99.

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The McKinsey Edge: Success Principles from the World’s Most Powerful Consulting Firm by Shu Hattori

The McKinsey Edge.

The McKinsey Edge culls the personal best practices of a group of managers connected to McKinsey & Company, a firm that services eighty percent of the world’s largest corporations. Discover the secrets to building the self, growing with others, enhancing process management, and going the extra mile to reach the next leadership horizon. Hardcover $20.36.

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The Introvert Entrepreneur: Amplify Your Strengths and Create Success on Your Own Terms by Beth Buelow

The Introvert Entrepreneur.

Think you have to be loud and brash to be successful in business? Think again. The strengths and traits of the typical introvert lend themselves well to entrepreneurship, as well as “intrapreneurship” and a range of business roles. In The Introvert Entrepreneur, professional coach Beth Buelow shows readers how to harness their natural gifts (including curiosity, independence, and a love of research) and counteract their challenges (such as an aversion to networking and self-promotion). Kindle $11.99; Paperback $11.78.

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