Practical Ecommerce

13 Top Brands on Instagram, for Inspiration

Following the marketing strategies of successful brands is one way to develop ideas for your own success. On Instagram, top brands use a variety approaches to visually inspire their fans.

Here is a list of top brands on Instagram. To capture the attention of their many followers, these brands use behind-the-scenes footage, awesome images of natures, do-it-yourself videos, seasonal imagery, contests, and more.

Selena Gomez

Selena Gomez.

Selena Gomez.

Selena Gomez is the brand with the most followers on Instagram. Close behind are rival singers Taylor Swift with 94.1 million followers and Ariana Grande with 90.6 million followers. Selena Gomez’s page features dramatic concert images of Selena in action, pics with screaming fans, fashion photos, and intimate moments in Selena’s life. Selena Gomez has 103 million followers on Instagram.

Nike

Nike.

Nike.

Nike is the most widely followed “traditional brand” on Instagram. Its feed features images and videos of celebrity athletes in motion, as well images of determined kid athletes. Nike focuses on motivational “just do it” moments, along with its iconic logo. Nike has 67.2 million followers on Instagram.

National Geographic

National Geographic.

National Geographic.

National Geographic features striking photos and images from around the globe. Its photographers present images of science, exploration, and storytelling to change the world. The brand also has a National Geographic Travel page, dedicated purely to travel images, with 13.9 million followers. National Geographic has 64.6 million followers on Instagram.

FC Barcelona

FC Barcelona.

FC Barcelona.

With over 42 million followers, FC Barcelona is the most popular sports team brand on Instagram, though rival Real Madrid is close with 40.8 million followers. The page shows exciting game play and behind-the-scenes images. The page also does a good job of promoting upcoming events and matches, along with driving fans to the team website for actual match information. FC Barcelona has 42.4 millions followers on Instagram.

The Ellen Show

The Ellen Show.

The Ellen Show.

The Ellen Show uses its Instagram feed to promote upcoming show content, run contests, and increase interaction with fans, such as “I gave away some wonderful gifts today. Who wants some?”#12daysofgiveaways@theellenshow. The Ellen Show has 37.3 million followers on Instagram.

NBA

NBA.

NBA.

The National Basketball Association’s Instagram feed is made up almost entirely of astounding and dramatic game play pics and videos. With such stunning athleticism up close, there’s little need for much more. NBA has 19.7 million followers on Instagram.

H&M

H&M.

H&M.

The Instagram feed for H&M, the clothing retailer, is a place for fashion and beauty inspiration. Its posts feature product collections, as well as expanded content to inspire followers, such as “Flats are the effortless and chic shoe option – always! Find out how they came to be and shop a curated selection, on hm.com/magazine #HMMagazineH&M has 17.8 million followers on Instagram.

NASA

NASA.

NASA.

The mission of NASA’s Instagram page is to help followers explore the universe and to discover our home planet. The page features incredible images of space and space travel. NASA has 17.6 million followers on Instagram.

CHANEL

Chanel.

Chanel.

CHANEL is all about style. While the fashion brand’s Instagram feed does feature images of Chanel products, the images are primarily high fashion style pics of models and celebrity models. Chanel does feature an occasional do-it-yourself video as well, such as “In Chanel Beauty Talks Episode 3, discover how Lucia Pica applies red on both Kristen’s eyes and lips. Watch the video on chanel.com.” Chanel has 16.6 million followers on Instagram.

ZARA

ZARA.

ZARA.

ZARA is a clothing retailer that specializes in developing new products and getting them into stores quickly. It launches 12,000 new designs every year. ZARA’s product-centered Instagram page reflects the company’s focus, with editorial content solely on new looks, such as “The coat edit” and New autumn winter Editorial.” ZARA’s Instagram feed is a good example of a modern catalogue. ZARA has 14.8 million followers on Instagram.

MAC Cosmetics

MAC Cosmetics.

MAC Cosmetics.

The Instagram feed for MAC Cosmetics is a hybrid of inspirational pictures and practical product demonstrations from the experts, such as “Rock around the holiday season with this classic festive look by Director of Makeup Artistry @romerojennings! #MACHowTo.” MAC Cosmetics has 12.7 million followers on Instagram.

Starbucks

Starbucks.

Starbucks.

While Starbucks doesn’t have celebrities or athletes, it does have an iconic red cup and a product that people love, especially during the winter holidays. The Starbucks Instagram feed makes the most of seasonal imagery and products, such as #ChristmasBlend, and uses contests to stir its followers, like the #RedCupContest. Starbucks has 12.3 million followers on Instagram.

Musical.ly

Musical.ly.

Musical.ly.

Musical.ly is the most popular social network app within Instagram. Musical.ly’s Instagram feed features video of Musical.ly’s many fans, along with an occasional celebrity, such as Bruno Mars. The feed also features contests and takeovers from pop artists, such as DNCE and Ariana Grande. Musical.ly has 10.2 million followers on Instagram.

Sig Ueland

Sig Ueland

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