Practical Ecommerce

14 Pinterest-Like Sites for Product Promotion

Popular photography and video tagging site Pinterest and its many clones have sparked a product-photo sharing frenzy that may present a good marketing opportunity for retailers.

Pinterest and similar sites allow users to “pin,” “fancy,” “tag,” and “tap” images and videos in a manner very much like how Digg, Delicious, and other social news sites allowed users to share articles in the middle of the last decade. Popular pins can mean a significant amount of exposure and traffic.

Marketers will certainly want to begin any pin-based marketing on Pinterest itself — since it is the pinning-movement’s flagship site — but there are also other pinning and tagging sites that present niche opportunities.

Pinterest is the flagship site of the photo tagging and sharing movement.

Pinterest is the flagship site of the photo tagging and sharing movement.

What follows are several Pinterest-like sites worth paying attention to.

Fancy

Fancy is part pinning site, part store, part blog, and part magazine, according to its creators. The site allows users to find, share, and purchase products from participating merchants, and may be the best of breed site for online retailers.

Fancy introduces users to products and lets them buy those products.

Fancy introduces users to products and lets them buy those products.

Shopcade

Shopcade ties its social sharing into a Facebook-based shopping application that allows users to shop together on the site. Shopcade has millions of products already listed, according to some estimates.

Shopcade is one of the newest pinning sites with an ecommerce bent.

Shopcade is one of the newest pinning sites with an ecommerce bent.

Pinshoppr

Pinshoppr collects Pinterest’s most popular pins, finds the pictured items for sale online and republishes them, making it a sort of ecommerce search engine. This model will have to evolve a bit to be a useful marketing tool for retailers, but it has great potential. Like Pinterest, it is primarily focused on women’s interests.

Pinshoppr is an ecommerce search, of sorts, with a lot of potential.

Pinshoppr is an ecommerce search, of sorts, with a lot of potential.

Curisma

Curisma focuses its attention on high-tech gadgetry, allowing users to discover, like, and even purchase technology oriented items. The site may be more appeal to male users.

Curisma features high tech pins.

Curisma features high tech pins.

Tapiture

Tapiture is a not-necessarily-safe-for-work photo-sharing site aimed at readers of The Chive as an edgy site featuring humor, gear, and images of bikini-clad ladies. The site offers a distinct alternative to Pinterest, which at times can seem like a very large wedding registry.

Tapiture is an edgy photo sharing site aimed at young men.

Tapiture is an edgy photo sharing site aimed at young men.

Pinspire

Pinspire is almost identical to Pinterest in function, purpose, and audience, but it still provides another possible channel for reaching shoppers.

Pinspire lets users pin their inspirations.

Pinspire lets users pin their inspirations.

Gentlemint

Gentlemint is, according to its creators, “a mint of manly things.” The site seeks to be an anecdote to Pinterest’s alleged femininity. The site may tend to link to more article-like content than products, which might make it an interesting option for merchants wanting to promote, as an example, photo-rich blog posts. Gentlemint does require invitation.

Gentlemint targets male users.

Gentlemint targets male users.

Manteresting

Manteresting, as its name implies, is another Pinterest-like site aimed at addressing things other than women’s fashion. Sites like this one may present an excellent opportunity to reach hobby-focused men.

Manteresting often features crafts, gear, or even books aimed at men.

Manteresting often features crafts, gear, or even books aimed at men.

Chill

Chill focuses its pinning on videos. Because videos are more difficult to produce than still images, marketing on the site will require more work than simply posting on Pinterest, but clever marketers willing to invest in entertainment marketing, may find Chill to be an excellent community to join.

Chill lets users pin video.

Chill lets users pin video.

Bo.lt

Bo.lt is a sort of combination Pinterest and Evernote — to use apps as descriptors. The site allows users to permanently store entire pages. The image from the page will be featured, but the entire contest is stored.

Bo.lt archives entire pages.

Bo.lt archives entire pages.

We Heart It

We Heart It targets an audience very similar to Pinterest’s — but perhaps younger — and offers similar functionality and use.

We Heart It is aimed at young women.

We Heart It is aimed at young women.

Knack

Knack is a Pinterest-like wedding registry that allows young ladies to pick the products they most want as wedding gifts. The site could be a good resource for retailers who want to reach the bride market.

Knack is a pinboard registry.

Knack is a pinboard registry.

Juxtapost

Juxtapost allows private pinning and features an inline “More Like This” feature that can help users find just the sorts of posts they want. Like any of the pinboard sites mentioned here, Juxtapost may represent a marketing opportunity for merchants.

Juxtapost adds a few additional features to the pinboard model.

Juxtapost adds a few additional features to the pinboard model.

DartItUp

DartItUp is something of a newcomer in the Pinterest-for-men field, but it had garnered significant media coverage. Online marketers seeking male shoppers could find it a good community to market to.

DartItUp is a relatively new Pinterest alternative.

DartItUp is a relatively new Pinterest alternative.

Summing Up

The sites listed above plus Pinterest represent 15 pinboard marketing opportunities. Some offer a relatively broad demographic, while others reach a particular niche. Ecommerce marketers might be wise to choose a handful of these sites and seek to engage shoppers with excellent, product-related content.

Armando Roggio

Armando Roggio

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  1. Anna Wind July 9, 2012 Reply

    Add also : http://www.albumstreet.com/
    it’s a very nice website

  2. Adrian Van de Loecht July 10, 2012 Reply

    Don’t forget http://www.pinstyle.com/ – Particularly good for Fashion/Nails/Style products.

  3. missrogue July 10, 2012 Reply

    There is also:

    http://www.lyst.com
    http://www.wanelo.com
    http://www.svpply.com
    http://www.kaboodle.com

    I’m sure I’ll come up with more!

    T

  4. missrogue July 10, 2012 Reply
  5. Almir Pamukovic November 5, 2012 Reply

    Don’t forget this one too http://www.webdesignr.net pinterest for web designers

  6. pinwordpress November 12, 2012 Reply

    Great news for wordpress users, the dedicated pinboard for wordpress which is named as pinwordpress.com is open to users now. You can find the site at http://pinwordpress.com/, a must use website for wordpress sites, wordpress theme and plugin companies.

  7. Alex_y November 13, 2012 Reply

    Amazing news is that you can now search for the content from many of such services in one single place at http://wesee.com .

  8. Amit Solanki December 17, 2012 Reply

    UK People use http://www.products4uk.com . this website is useful for selling any types of products like big and small with any range also with allows unlimited image uploading.

  9. Brendan Smith January 8, 2013 Reply

    http://www.gpin.com It’s kinda like Pinterest, but for gaming, gadgets and geeks. Pretty cool site.

  10. Nilson Zeus February 1, 2013 Reply

    Hello, you might want to add this site to the list: http://www.pixglam.com
    Thanks

  11. spade5702 July 11, 2013 Reply

    Geekerbox.com is good for gadgets or any thing geeky

  12. Anchorstore Onnet July 16, 2013 Reply

    woow this content is really very useful. we have implemented this statergy in our e-commerce website http://www.anchorstoreonnet.com . visit our site and post your comments

  13. Sarah June 13, 2014 Reply

    I suggest this great one very similar to pinterest http://redvec.com you can share images and videos and more active you are more points you make.

  14. Shahwez Khan August 6, 2014 Reply

    Don’t forget to list http://www.jaagaa.com one of the best social networking site

  15. Kate November 4, 2014 Reply

    Add also : http://www.kissyhair.co.uk/
    it’s a very nice women’s website.

  16. Kintesh patel May 19, 2015 Reply

    All websites are very nice and its very helpful for me….thnx a lot!!!!

  17. Stella Pike July 20, 2015 Reply

    Hi ARMANDO ROGGIO,

    Some of site are not working like
    Knack, Bo.lt, Chill, albumstreet.com, uncovet.com

    But other site was too good

    Thanks for sharing with us