Practical Ecommerce

15 Tools to Monitor Your Online Reputation

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as the successor.

Just like large brands, your small business can be the subject of news stories, blog posts, social media comments, or consumer reviews.

Monitoring what’s being said about your business helps you keep track of your online reputation, respond to comments in a timely manner, and improve your products, services and customer experience based on the feedback you receive.

Here are fifteen social media and consumer review monitoring tools worth considering. The list includes services designed for single and multi-location businesses, as well as tools for specific industry sectors, such as medical, travel, and automotive.

1. Google Alerts

Google Alerts

Google Alerts

Google Alerts searches blog posts, articles, and news stories in Google’s search engine database for requested queries. Enter your company name or other keywords related to your business, and receive email alerts with the results. Price: Free.

2. Social Mention

Social Mention

Social Mention

Social Mention works similarly to Google Alerts. In addition to returns based on search queries, it displays information about the following:

  • Brand strength — the likelihood that your company is being discussed in social media;
  • Sentiment — the ratio of positive to negative remarks;
  • Passion — the likelihood that individuals talking about your company will do so repeatedly;
  • Reach — the measure of your influence.

Also included is a list of top users, keywords, hashtags, and sources, such as YouTube, Facebook, and Twitter. Price: Free.

3. Google and Bing

Google

Google

Search engines are often overlooked as a way to find mentions of your company or its products, services, and employees. For example, a search on Google using your business name and location may display reviews from customers found in Google Local. Price: Free.

4. Hootsuite

For social engagement monitoring, Hootsuite offers businesses a way to track mentions on social networks like Google+, LinkedIn, Twitter, and Facebook. Access to other sites is available for a small fee. Price: Free for individuals. Pro for businesses is $9.99 per month.

5. Trackur

Trackur

Trackur

Trackur monitors mainstream social media sites, social networks, forums, images, and videos. It allows you to audit up to 50 keyword searches, and determines the sentiment of ratings and their influence. Price: Starts at $97 per month.

6. Reputology

Reputology

Reputology

Reputology helps businesses monitor and manage online reviews by providing alerts, dashboards, and analytics. In addition, the tool includes a summary report to help you make decisions based on consumer feedback. It integrates with Hootsuite and other social media management tools. Price: Starts at $25 per month for single locations; multi-location monitoring is also available.

7. Review Trackers

Review Trackers

Review Trackers

For single or multi-location businesses, Review Trackers monitors major review sites. Features include Hootsuite integration, customer feedback landing pages, daily scanning of new reviews, and email notifications. Price: Starts at $29 per month for single-location businesses.

8. ReviewPush

ReviewPush

ReviewPush

Designed for businesses with multiple locations, ReviewPush offers customer review request tools, and monitors social media and consumer review sites, such as Google, Yelp, Facebook, Foursquare, and YellowPages.

Reports include your business location’s average ratings with 30-day comparisons, and a feed page with reviews listed chronologically that contain pertinent information, such as date, source, rating, and a reply link, when available. Price: Starts at $29 per month.

9. Chatmeter

Chatmeter

Chatmeter

Chatmeter offers local brand monitoring for chains and franchises. The platform provides reviews, social media, listing accuracy and search rankings for multiple stores. Price: $1500 per month for chains with 20 or more locations ($75/month per location).

10. Reputation Ranger

Reputation Ranger targets four niche industries — hotel and travel, restaurants and bars, plumbers and home contractors, and automotive sales and service. This tool monitors Facebook and industry-related sites, and generates reports and alerts. Price: Starts at $29 per month.

11. ReviewConcierge

Review Concierge

Review Concierge

Review Concierge helps doctors monitor more than 75 major websites where patients can see physician reviews. Weekly snapshots are available in Review Report Cards. Email alerts and a process for gathering reviews are part of the package. Price: Starts at $19.95 per month for one doctor.

12. Reputation Health

Reputation Health

Reputation Health

Aimed at medical practices, Reputation Health monitors social media sites and health niche customer reviews sites including HealthGrades, Vitals, Doctor.com, and UcompareHealthcare.

The tool collects online mentions and reviews on a private dashboard, sends email notifications upon reviewer comment, and provides business citation alerts. Price: Starts at $29.95 per month with a $99 set-up and training fee for one physician or business location.

13. Socialdraft

Socialdraft

Socialdraft

Socialdraft sends real-time notifications when a business is mentioned on the web or in social media. Monitoring the general social media sites, it also scans niche sites that specialize in restaurants, travel, medical, legal, and real estate industries. Price: Starts at $59 per month for the package with Web Alerts. 

14. Reputation.com

Reputation.com

Reputation.com

Online review monitoring of general and industry-specific sites is part of the Reputation.com toolset. Other pieces include social media management, engagement tools for posting, a reputation score, and a physical kiosk for obtaining in-store reviews. Price: Self-managed program is approximately $67 per month. A managed service program with consulting is available for multiple locations.

15. TrustYou

TrustYou

TrustYou

Specifically for hoteliers, TrustYou monitors social platforms and niche travel sites for customer comments and reviews, and provides competitor benchmarking. The tool notes trending topics, sentiment, and categories, such as quality of service and cleanliness.

Using the dashboard, hotels can track trends. Alerts are emailed daily with customer feedback, and businesses can post responses. Price: Starts at $150 per month.

Kathleen Fealy

Kathleen Fealy

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Comments ( 12 )

  1. Laurie Bokuniewicz March 6, 2015 Reply

    Thanks so much for the shout out Kathleen! We are Review Concierge really appreciate it!

    We are continuously making enhancements to our technology – please email me your contact info & I’ll keep in touch. Cheers!

  2. Migs March 7, 2015 Reply

    Hi Kathleen, thank you for including ReviewTrackers in this fantastic list. We recently introduced an awesome new dashboard, as well as new features that can boost the business reputation of anyone from SMBs to enterprise-level organizations. Send me an E-mail and I’d be glad to provide more info to Web Marketing Today readers.

  3. Anna Fawcett March 12, 2015 Reply

    Thank you Kathy. Excellent resource.

  4. Bryan Knight March 14, 2015 Reply

    Thanks for these excellent resources

  5. Nihat Tanfer April 15, 2015 Reply

    Great research Kathleen. I would like to add Reachpod ( https://www.reachpod.com )to your research and hope you get a chance to see the great monitoring and engagement power it has to offer to its users.

  6. Paul Gordon May 21, 2015 Reply

    Hi Kathleen .. thanks for a great list of products. Would love you to also take a look at myPresences https://www.mypresences.com/ we do review and ratings monitoring as well as citation management and much more on 600+ services worldwide. You can see the services we support here https://www.mypresences.com/services/.

    We are just launching and are quite different to the products currently on the market.

  7. Jakub July 8, 2016 Reply

    Hi Kathleen, that’s an interesting compilation!

    A tool monitoring online reputation is a must-have for every brand that cares about their digital presence. Unfortunately, there are still some of them who say they don’t find value in such tools and put themselves at risk of a potential damage to their brand image.

    There are enough tools available on the market for businesses to find the one that suits their needs most. Another one I’d like to draw your attention to is https://brand24.com. Apart from social media monitoring being its most important feature, it can be really helpful when it comes to lead generation or online reputation management too. What can certainly be considered another cool factor is the Slack integration which means that Slack users, and I know there are plenty of them worldwide, can access to their most valuable mentions directly within a Slack channel they choose.

  8. Suhail Abdul Sattar July 30, 2016 Reply

    Very useful. Thank you.

  9. Alvin September 3, 2016 Reply

    Great content very helpful

  10. Carlton December 12, 2016 Reply

    I know this was written last year, but I’ve been going through different posts like this and free trials for various review monitoring sites/tools, and there are a few good ones that aren’t on here. That’s probably because they’re newer, but an update to a well-ranking post would probably be a good idea. For example, SoBox is a brand new one that uses customer mobile phone numbers to simply and directly get them to leave a review, while filtering the bad ones to go directly to the client, instead of to the actual review sites. I’m still checking it out, but it seems to be one of the simplest for both the client and customer. Any other new ones out there that people think are great?

  11. Renae Grilliot December 13, 2016 Reply

    This post was overall very insightful and helped me think outside of the box. Another one that I have used before which has really helped me out is Sobox They helped us stay up to date with our current business but also helped double the amount of business that we had.

  12. Rob Gelhausen April 20, 2017 Reply

    There are a lot of great tools here. Some may be cost prohibitive to SMBs that are just getting started. We used QuicklyReviewUs. Very reasonable and under $60. Personally I also really like Reputology and Reputation.com. Kathleen I also enjoyed your post on 12 Tools to Create Infographics.