Practical Ecommerce

18 Pinterest Tools for Businesses

Pinterest is the social network for people to discover and share interesting pictures. It’s also a place for businesses to connect with consumers and influential brand advocates through dynamic product images and inspirational visual content.

Here is a list of tools — from Pinterest as well as third parties — to help businesses connect with people on Pinterest. There are marketing platforms, tools to enhance and promote pins, tools to create inspirational images, and campaign managers for visual content.

Pinterest Tools for Business

Pinterest for Business.

Pinterest for Business.

Promoted Pins. Pinterest now offers promoted pins in beta, available to certain businesses in the U.S. on a cost-per-click basis. Promoted pins show up in relevant search results, category feeds, and campaigns. Pick a pin to promote, decide who sees it, pay for the visits, and track what’s working to make changes. Join the wait list to sign up. Price: Cost-per-click.

Rich Pins. Rich pins are pins that include extra information on the pin itself. Currently, there are five types of rich pins: movie, recipe, article, product, and place. Product pins make it easy for people to purchase your products – they include real-time pricing, availability, and where to buy. Pinners also get notifications when product pins they’ve added drop in price. Price: Free.

Widget Builder. Widget Builder lets you add a Pinterest button or widget to your website. The follow button lets people follow you on Pinterest and see things you pin in their home feed. The other widgets help you showcase your pins, boards and profile on your website so people can see your Pinterest activity. Add the Pin It button to your site to let your customers save things they like to Pinterest. Price: Free.

Pinterest Analytics. Pinterest Analytics helps you understand how users are engaging with your content and pins. See your audience’s most common interests and what other businesses they follow, then tailor what pins you add. Get advice on how to increase impressions, clicks, and repins so you can refine your Pinterest strategy. Price: Free.

Third-party Tools

Piqora. Piqora is a visual marketing platform for Pinterest with pin scheduling, promotion tools, and analytics. Pin the right content at the right time. Find what images resonate with more than 50 visual dashboards. Launch a promotion and track results. Identify influencers, brand advocates, trends, and competitors. See your total revenue and return on investment from Pinterest, including revenue per pin, repin rate, and follower growth. Price: Contact on pricing.

Piqora.

Piqora.

Viraltag. Viraltag is a tool for planning and publishing visual content to social networks. Schedule your content to multiple social networks at once. Upload multiple images to your networks at once. Organize your visual content in a single place. Price: Free for three social profiles. Paid plans start at $24 per month.

Pinstamatic. Pinstamatic is a tool to quickly create visual content for Pinterest boards without any editing tools. Provide rich content for customers by adding a website snapshot, quotes and text, sticky notes, Twitter profile, calendar date, location map, captioned photo, and even a Spotify track. Price: Free.

Pinvolve. Pinvolve is a tool to automatically sync your Pinterest and Facebook pages. Pinvolve automatically pulls in pins on Pinterest, Instagram photos, and Facebook posts and displays them on your Facebook page. It also converts Facebook posts to pins. Sync a specific pin board or sync all pin boards. Price: Free for one Facebook page with limited pinning. Paid plans start at $9 per month.

Pinvolve.

Pinvolve.

PinAlerts. PinAlerts is a quick and simple tool to receive email notifications whenever someone pins something from your website. Price: Free.

Tailwind. Tailwind is a tool to schedule pins on Pinterest. Save time with multi-board pinning, bulk uploads, and a drag-and-drop calendar. Automatically optimize your pinning schedule based on when your audience is most engaged. Monitor brand mentions, track Pinterest followers, boards, pin stats, repins, and more with Tailwind Pinterest analytics. Price: Plans start at $9.99 per month.

ViralWoot. ViralWoot is a tool to schedule and promote visual content on Pinterest. Add your Pinterest account to the ViralWoot network, and easily add pins for promotion. Schedule pins, manage and grow multiple accounts, and create pin alerts to track pins. Price: Contact for pricing.

ViralWoot.

ViralWoot.

Woobox Pinterest Facebook Page Tab. This free tool from Woobox allows you to add a Pinterest tab to your Facebook page. Display all the boards from a specified Pinterest user name. Users can view your boards and pins directly on your Facebook page or click to visit Pinterest to repin, like, comment, and follow your pins. Get complete stats for page views, visits, and likes, segmented by fans and non-fans who view your tab. Price: Free.

Loop88. Loop88 is an influencer marketing platform for Pinterest. It connects brands to influential users who help them spread their message to followers. Influencers are made available to brands to collaborate on campaigns — much like celebrity endorsements. Incorporate a Pinterest strategy into an existing campaign, or design an entire Pinterest campaign for your brand. Price: Contact on pricing.

Wishpond. Wishpond is a platform for executing online marketing campaigns. In addition to a variety of marketing products, Wishpond offers 12 different apps for contests and promotions, including an app for running Pinterest contests. Price: Plans start at $5 per month.

Wishpond.

Wishpond.

Curalate. Curalate is a marketing and analytics suite for the visual web. Curalate offers a single platform for multiple networks, campaigns, and even user-generated content. Monitor repins, likes, and comments across all pins posted to your brand’s page on Pinterest. Get insight on your influencers or competition. To run a Pinterest promotion, choose from either fully customizable or express formats to get the solution you need. Price: Contact on pricing.

Share As Image. Share As Image is a quick and easy tool that lets you create text-based images for social media sharing. When you find something interesting, highlight it, click the bookmarklet, and create visually appealing micro-content. Price: Free with watermark. Pro account is $12 per month.

PicMonkey. PicMonkey makes creative tools for photo editing and graphic design. Use the editor to add text, effects, and overlays. Give a photo a once-over with Teeth Whitening, Wrinkle Remover, and Airbrush. Design pictures for banners, invites, and more. Use the collage maker’s flexible layouts to create a photo collage. Price: Free with ads. Pro plan is $4.99 per month.

Visually. Visually is a platform for brands to create visual content with creative teams. Brands can recruit Visually’s creatives to produce dynamic, visual micro-content for Pinterest. Visually features a project center to communicate seamlessly with your creative team. Visually offers flat pricing and a satisfaction guarantee. Your project is only complete when you say so. After that, leverage the Visually distribution network to launch and promote. Price: Starts at $195 for micro-content.

Visually.

Visually.

Sig Ueland

Sig Ueland

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  1. Anna Bennett February 2, 2015 Reply

    I love Viraltag’s Pinterest scheduling tool. You may want to check out another Pinterest scheduling tool http://www.robovy.co they have the most affordable plan in the market today. Very easy to use as well.

    • John Ruddy February 23, 2015 Reply

      Just tried to check this out and got the “Back to Safety” message in Chrome that this site may be malware / phishing. What’s up with that?

      • Kerry Murdock February 23, 2015 Reply

        Where are you seeing that message, John?

        Thank you.

  2. Carole @ Rustic Artistry February 3, 2015 Reply

    I use and love Tailwind and Picmonkey. Great roundup — I’ll definitely be checking into some of these other services. PInvolve sounds promising as I post similar content on Facebook and Pinterest.

    • Chris @ Buy Pallet Furniture March 4, 2015 Reply

      Hi Carole! I wanted to say I listened to your interview with Steve Chou (www.mywifequitherjob.com). I found it very insightful! In fact, it inspired my wife and I to try a few things with Pinterest for our online shop. Which, upon researching further, led me to this post… haha! Anyway, wish you well!

    • Andy@StorehouseBuilder.com June 9, 2015 Reply

      You could also try TrafficWonker.com. The site is new, and includes many unique pin scheduling tools worth checking out.

  3. Kelsey@Brosix February 3, 2015 Reply

    Wow! I was not aware that of most of these tools. Pinvolve looks very promising — it will save me a lot of time posting my FB photos to Pinterest if it works.

    I am a heavy user of Picmonkey, Canva and Pinstamatic.

  4. Martin Lindeskog February 5, 2015 Reply

    Sig Ueland,

    I found your post via BizSugar.

    I haven’t heard about most of these tools. This year it is time to explore the business possibilities with Pinterest. Do you have any business cases to share?

  5. Stephanie Jeffreys February 5, 2015 Reply

    Very usefull information! I actually wanted to Pin this, but did not see a Pin It button.

  6. bbrian017 February 10, 2015 Reply

    These are some great pinterest tools. For all the brands, social media marketing along with building beautiful images is the key to their success. Images create more curiosity and brings in more audience. Pinterest itself is a very popular social networking site. So, it would be wise to utilize it’s full potential.

  7. John Ruddy February 23, 2015 Reply

    Great list, but I wish you would’ve curated for quality. A number of tools you mentioned are effectively out of service or not updated for months to years.

    Only a few of these tools (Piqora, Curalate and Tailwind) are official developer partners for Pinterest, giving them much deeper capabilities than the others. See here: https://business.pinterest.com/en/blog/more-ways-get-pinterest-insights-your-business

    Personally, I prefer Tailwind (http://tailwindapp.com) out of the bunch. It’s both more affordable and a higher quality product.

  8. Andy June 5, 2015 Reply

    I’ve checked out most of the pin schedulers. Tailwind is a nice scheduler, but my pick for the best one is TrafficWonker.com – and it’s free!

  9. David July 9, 2015 Reply

    How to convert Pinterest Profile to Business Account. Easy and quick tricks
    https://www.youtube.com/channel/UCuYUSGo_dXk9X3Ajc4CbyAw

  10. Copublish July 28, 2015 Reply

    You might want to add http://copublish.in to the list which allows scheduling pins, managing multiple pinterest accounts, manage pinterest as a team, pin analytics and more. The service is completely free during beta.

  11. Catherine Heeg August 11, 2015 Reply

    Great article. I love using PicMonkey as well as Canva to create long pins that stand out on Pinterest.

    Thanks for your article.

  12. digisha patel October 9, 2015 Reply

    Do you aware about SocialPilot.co? It’s a great tool for Scheduling Pin on multiple Pinterest account as well as great for managing multiple accounts as well.

  13. Chandru April 11, 2016 Reply

    Great tools here. There’s also https://around.io/ which lets you schedule product pins for an entire day or week in a couple of clicks. The app also has a feature where you can create Pinterest-specific images (using a collage feature).

  14. alex September 30, 2016 Reply

    I think you forgot http://Pinpinterest.com
    to automate all your pinterest activity.

  15. Monica Sharma January 14, 2017 Reply

    I love http://PinPinterest.com I’m using it since 6 months now to drive traffic to my travel blog, TravelMagma and had PinPinterest not been there, I’d still be struck with about 2000 less visitors to my blog – each day!

    So here I suggest everyone aspiring to elevate their business to try PinPinterest…
    – Totally free
    – Intelligent algorithms – show you related pins for your content. You won’t see more relevant pins from any other tool (even the highly paid ones)
    – Runs at a safe speed, so no account ban risk
    – Pin Scheduler
    – Cloud based, so no need to download anything to your computer
    – Mobile optimised website, so you have access to your account from anywhere
    – Does all the actions viz., Like, Comment, Pin, Follow and Unfollow on auto pilot

  16. Ripal February 6, 2017 Reply

    Thanks for this post but another helpful tool worth mentioning is http://socialpilot.co. It’s a really awesome tool for scheduling pin across multiple Pinterest board. It allows calendar so you can easily plan and visualize your Pinterest marketing strategies as well as it makes scheduling pin very easy for future sharing.
    I hope it helps you.