Podcasting may not be new, but it’s still a terrific way to engage customers. With so many easy-to-use and inexpensive podcasting tools available, it just may be the perfect addition to your ecommerce site.
Here is a list of tools to help you produce your ecommerce podcast. There are both online and offline tools to create a podcast. There are hosting sites, as well as distribution resources. All of these tools are either free or inexpensive.
Podcasting Legal Guide. The purpose of this guide — published at Creative Commons — is to provide a general roadmap of the legal issues specific to podcasting.
Podcast Production (Offline)
Ardour. Ardour is a free, full-featured audio workstation. Record, edit and mix unlimited audio tracks. The editing is non-destructive and non-linear, with unlimited undo and unlimited plugins. Available for Mac OS X, Linux. Price: Free.
Audacity. Audacity is a free, easy-to-use audio editor and recorder. Use the drawing tool to adjust individual waveforms. Change pitch, remove background noise, and add effects. Available for Mac OS X, Windows, Linux. Price: Free.
Create professional podcasts with a minimum of effort. Polish your production with easy-to-use edit and effects tools. Simply click to publish. Available for Windows. Price: $49.95.
SnapKast. Easily record, review and share your content. Drag-and-drop to publish your podcast. Available for Windows. Price: $79.99.
WebPod Studio. Produce audio and video podcasts. This software was designed to help novice and experienced users create and broadcast content. Available for Windows. Price: Standard version starts at $89.95.
WildVoice Podcast Studio. WildVoice makes it easy to record a podcast, incorporate sound effects, perform basic editing, and broadcast. Available for Windows. Price: Free.
Podcast Production (Online)
Evoca. Instantly record and publish digital voice recordings. Use any phone, Skype or mic. Post to any website, blog, Facebook or Twitter page. Price: $4.95/month.
Hipcast. Hipcast lets you create and manage audio and video podcasts from the cloud. Record online, then post to your blog. No additional software needed. Podcasts are automatically submitted to directories. Price: Plans start at $9.95/month.
Podbean. Publish your podcasts in three easy steps. This site features powerful promotional tools, as well as income opportunities. Price: Free.
PodOmatic. Record video and audio podcasts. Receive in-line calls from listeners. Price: Basic account is free.
SoundCloud. Record on the fly or upload audio. Publish to social networks or embed your sounds on your site. Price: Free.
TalkShoe. Create, schedule and run a live show. Integrate the recording on your website. Price: Free.
blubrry.com. Blubrry podcast hosting combines premium stats, media hosting, advanced tools and multiple avenues to grow and support your content. Price: Starts at $12/month.
iTunes. Share your show with iTunes users around the globe. Submitting a podcast is as easy as submitting a link. Price: Free.
libsyn. Publish your podcast to iTunes or the web, or create your podcast’s own smartphone app. Price: Podcasting is $5/month; Smartphone app is $20/month.
MyPodcast.com. This is a free hosting site that offers unlimited storage, unlimited bandwidth, and free templates for your podcasts. Price: Free.
PodcastPeople. Podcast from your own personalized website. Record audio and video through your browser. Even earn money from advertisers. Price: Starts at $4.95/month.
Podlinez. This company brings Internet audio content to phones. Price: Publishing plans start at $14.95/month.
Podtrac. Podtrac specializes in measurement and advertising for premium online shows, and audio and video podcasts. Podtrac provides publishers with free audience measurement and demographic research for shows. Price: Free.
ThePodcastNetwork. This network of podcasters seeks to produce high quality programming for a global audience. To submit material, read its Getting Started page. Price: Free.
PodcastAlley. This site is striving to develop the largest directory with over 90,000 podcasts. Price: Free.
PodcastDirectory.com. A directory of podcasts, featuring categories and highlighted podcasts. Price: Free.
Podfeed.net. Share your podcast with others, write podcast reviews, and browse the extended directory. Price: Free.
Podscope. This is a search engine for spoken words within any audio or video file. Price: Free.