Twitter is arguably the most powerful social network for monitoring and promoting the real-time presence of a brand. And with an abundance of free tools to enhance the platform, Twitter can help a small business reach a big audience.
Here is a list of free Twitter tools for small businesses. There are tools to track and manage followers, discover and share content, monitor brand presence, run group chats, and more. All of these tools offer free plans. Many of the tools also have premium plans for expanded features.
Twitter Tools for Small Businesses
TweetDeck. TweetDeck is a Twitter tool for real-time tracking, organizing and engagement. Monitor multiple timelines in one easy interface. Schedule Tweets to be posted in the future. Filter searches based on criteria like engagement, users, and content type. Price: Free.
Hootsuite. Hootsuite is a tool to manage your social media on over 35 social networks, including Twitter. Automatically post content at optimal times. Target your posts and share content with your customers based on location, language, and demographic. Find out what your customers, competition, and industry influencers are talking about on social media. Price: Free up to three profiles. Pro is $9.99 per month.
SocialBro. SocialBro is a marketing platform for Twitter. Browse your community, find the best time to tweet, and get detailed stats about your community, including demographics and influencers. Find out about any segment, both within your contacts or Twitter as a whole. Price: Free for up to two Twitter accounts. Premium plans start at $13.95 per month.
Twitonomy. Twitonomy provides Twitter analytics on any user and, also, insights on mentions and retweets. Monitor and download tweets, manage your lists, and more. Price: Free.
SocialRank. SocialRank is a tool to identify, organize, and manage your followers on Twitter and Instagram. Sort your followers by most valuable, most engaged, best followers, most followed followers, and alphabetized. Create custom lists of your followers, and save to SocialRank, export to Twitter, or export to a CSV file. Price: Free.
MyTopTweet. MyTopTweet is a free tool to analyze the top 10 tweets of any Twitter account. It looks at the past 3,200 tweets sent by the account, ranking results by engagement. Price: Free.
Riffle. Riffle provides Twitter engagement, interest, and activity analytics in real-time to make interactions more personal and more meaningful. Get insight into the current and potential value of every user. Price: Free.
Swayy. Swayy helps you discover content to share with your followers based on their interests and engagement. Swayy also gives you relevant hashtags and handles, so you can share better, as well as real-time analytics to show what content is the most effective. Price: Basic is free. Plans start at $9 per month.
Buzzsumo. Buzzsumo lets you analyze what content performs best for any topic or competitor. Just enter a keyword or domain to discover number of Twitter shares from top influencers. Price: Basic is free. Pro plans start at $79 per month.
Sonar Solo. Sonar Solo is a visualization tool to search any subject for trends and influencers in real-time. Click on any trend to see the messages and people fueling it. Visualize what’s on people’s minds by combining data mining, trend intelligence, and advanced sentiment analysis. Price: Free.
Seen. Seen is a curating tool for hashtag content. Use it to collect, create, and share summaries of social stories. Along with photos and video, you can gather tweets by searching hashtags. Price: Free.
Digg Deeper. Digg Deeper is a free tool to see in real-time what your followers think are the most interesting things to read and watch. Comb through your Twitter timeline to isolate the links discussed the most. Get real-time email alerts and mobile notifications from the iOS app. Price: Free.
Topsy. Topsy is a real-time search engine powered by the social web. Get the most recent and relevant tweets, as well as social analytics and trends, based on keyword search. Price: Free. Contact for premium analytics plan.
BeatStrap. BeatStrap is a live-blogging tool for teams on Twitter, to cover events. Create live-reporting feeds around tweets containing a specific hashtag. Add the people you want to tweet to your Beat. Embed Beats anywhere, updating in real-time. Price: Free for up to three contributors. Premium plans coming soon.
TweetChat. TweetChat is a Twitter chat platform that allows users to participate in real-time hashtag conversations. Follow hashtags and events. Curate your Twitter stream with FavePages. Price: Free.
ManageFlitter. ManageFlitter is a tool to manage and analyze your followers in bulk. Sort and track your followers, track who unfollowed you, find new people to follow, and more. Price: Basic account with limited daily unfollows is free. Premium plans start at $12 per month.
Hashtagify. Hashtagify is a search engine for Twitter hashtags. Find the best hashtags to reach your audience based on popularity, relationships, languages, influencers, and other metrics. Price: Free for 10 related hashtags and 6 top influencers. Premium plans start at $9.99 per month.
Mentionmapp. Mentionmapp is a tool to see a map of your Twitter community. Each user is connected to the people and hashtags they mentioned the most in recent tweets. On the map, click a node to explore its neighborhood. Price: Free.
Twazzup. Twazzup is a real-time monitoring and analytics tool for Twitter. Monitor keywords, influencers, tweets by influencers, news alerts, and more. Price: Free.
Buffer. With Buffer, write a number of tweets at one time. Buffer will spread your Twitter content out throughout the day or week so that you don’t have to be at a computer all the time in order to have a social media presence. It also shortens your links and provides expanded analytics. Price: Individual account is free. Business plans start at $50 per month for 5 team members.
Tweriod. Tweriod is a free tool that helps you make the most of Twitter by letting you know the best time to tweet. The free analysis will access up to 1,000 of your followers and analyze their last 200 tweets. Price: Free. Premium reports start at $5.
Tweet4me. Tweet4me is a tool to schedule or Buffer tweets via direct message. Send a direct message with a prefix that says when you want to schedule the tweet. Tweet4me schedules the tweet, posts it, and notifies you via Boxcar. Price: Free.
Trends24. Trends24 is a tool to keep track of latest Twitter trends in your city and country — and globally. With timeline view, watch trending topics for every hour of last 24 hours. Cloud view gives you a tag cloud of topics that are most talked about. Map view visualizes top twitter trends on world map. Price: Free.
Nurph. Nurph is a Twitter chat platform for group chats, chat planning, statistics, replays, and more. Simply schedule a new chat by visiting your Nurph Channel and clicking on the “Create Chat” link. Nurph automatically records the chat and creates the replay. Price Free.
GroupTweet. GroupTweet is a tool to manage a group Twitter account. Allow any number of contributors to tweet from your Twitter account safely and securely. Track contributor tweets and measure the results. Contributors can tweet from Twitter.com or Twitter mobile app. Price: Free with promotional tweets. Premium plans start at $7.99 per month.
Vine. Vine is an app from Twitter to make short, fun, looping videos. Record or import videos from your phone, and edit with Vine’s tools. Videos on Vine can be six seconds long. The share screen lets you share to multiple networks all at once. Price: Free.
Periscope. Periscope is Twitter’s app for broadcasting live video from your smartphone. Going live will instantly notify your followers who can join, comment, and send you hearts in real-time. When you broadcast live on Twitter, you’ll tweet a link so that Twitter followers can watch on the web or in the app. Price: Free.