Practical Ecommerce

31 Free Tools for Brand Monitoring

Brand monitoring is an essential task for any company. By tracking what people are saying about your brand, and how often they’re saying it, you can ensure the right message is getting out there.

Here is a list of free tools for monitoring your brand. The list includes (a) search tools to help you find what is being said about your brand, (b) alert tools to let you know when people are talking about your brand, (c) aggregators to help you manage conversations about your brand. And they’re all free.

31 Free Tools for Brand Monitoring

  1. TweetDeck. A personal real-time browser, TweetDeck connects you with your contacts across Twitter, Facebook, MySpace, LinkedIn, Foursquare, Google Buzz and more, putting them all on one screen.

    TweetDeck.

    TweetDeck.

  2. HootSuite. Use suite tools to schedule and publish messages to multiple social networks, monitor results, and manage conversations.
  3. Seesmic. Seesmic is a social network aggregator that lets you keep all of your social services in one place. List your accounts on one screen in a multi-column format. Run and save searches.
  4. Google Alerts. Receive the latest relevant Google results based on your choice of query or topic. Choose the source, such as news or discussion boards, select the search frequency and volume, then pick email delivery or create a feed.
  5. Yahoo! Pipes. With this tool, you can aggregate, manipulate, and mash up content from around the web. Combine many feeds into one, then sort, filter and translate it. Geocode your favorite feeds, and browse the items on an interactive map.
  6. Twilert. This application lets you receive email updates of Twitter tweets containing your brand, product, service, as well as specified keywords.

    Twilert.

    Twilert.

  7. Tweetalarm. Get an email alert anytime someone tweets about your product, company, name, or any keyword.
  8. Twoolr. Get statistics on your Twitter account. The free version gives you statistics on usage, frequency, links shared, your followers’ networks, account growth and more.
  9. BackType. A real-time search engine for news and opinions, BackType charts real-time mentions of a keyword, lets you see what people are saying about it, and helps you see its social impact.
  10. social mention. Receive email alerts for any social media mention of your brand, company, competitor, or any keyword. Use a buzz widget to display buzz on your site or blog in real-time.
  11. Topsy. Real-time search for the social web, Topsy aggregates all the content related to your keyword, from many social media platforms into a single stream. Helps you read the latest and spot trending sources.

    Topsy.

    Topsy.

  12. Kurrently. A real-time search engine for Facebook and Twitter. Run a search on your brand.
  13. PostPost. This tool specializes in targeted search results from the people you want to follow on Twitter. Search for what influential parties are saying about your brand or your competitors’ brands.
  14. Addict-o-matic. Instantly create a custom page with the latest buzz on your brand.
  15. Cadmus. A real-time service that manages your stream — Twitter, FriendFeed and RSS — by displaying the most relevant content since the last time you checked in.
  16. Twitter Grader. This tool allows you to compare your Twitter profile to millions of other users. Enter your brand’s Twitter name, and you’ll get an instant grade and report.

    Twitter Grader.

    Twitter Grader.

  17. Tweet Button. Add a Tweet button to your company website. See how many people have shared your content in real-time.
  18. TweetReach. TweetReach analyzes the tweets that match your search, and reports the reach and exposure data for those tweets.
  19. Alerts Grader. Filter the influential Twitter followers and the important Google Alerts. The tool uses HubSpot’s Twitter Grader and Website Grader apps to provide a grade for the respective notifications. Customize when you want to be notified and by what grade.
  20. Icerocket. A social media search engine for blogs and trends using your search terms. With Icerocket, you can build a RSS with the blogs relevant to your brand.
  21. Summify. This tool creates a summary of the most relevant news stories from all of your social networks, and delivers it by email and on the web.

    Summify.

    Summify.

  22. Mentionmapp. Use Mentionmapp to see Twitter conversations as a network and click on any user to explore. Find the relevant people who follow your brand.
  23. Technorati. Technorati tracks blog reactions. Search for your brand on Technorati, then subscribe to RSS alerts. When someone blogs about your brand, you’ll know.
  24. Commentful. Track your conversations in social media. Whenever there is an update, such as a new follow-up or comment, Commentful notifies you instantly.
  25. BoardTracker. Search discussion boards for mention of your brand.
  26. Boardreader. Search discussion boards, press releases, articles, sites and more for mention of your brand.

    Boardreader.

    Boardreader.

  27. Big Boards. This tool tracks the most active message boards and forums on the web. Sort the boards, filter by origin software and language. Search for your brand within the most active online communities.
  28. TweetBeep. Keep track of Twitter conversations that mention you, your products, your company, your website or blog, even if they use a shortened URL. Hourly updates by email.
  29. Keotag. Enter your brand and click on one of the seventeen social media search engines you wish to search.
  30. Klout. Get your brand’s Klout score, a measurement of your overall influence on Facebook and Twitter. From 1 to 100, higher scores represent a wider and stronger sphere of influence.
  31. Crowdbooster. Measure your performance on Twitter and Facebook, and get insights on how to become more effective. With Crowdbooster’s interface graph, you can easily see your best tweets and areas for improvement.
Crowdbooster.

Crowdbooster.

Sig Ueland

Sig Ueland

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Comments ( 2 )

  1. CarolRez June 18, 2012 Reply

    Great collection of tools-also worth adding to the list are http://www.goodnewsbadnews.info/ and http://www.brandfight.info. Good News is like an instant Google Alerts but separates the positive from the negative sentiment in an easy one page summary. Brandfight is more for comparison between your brand and your nearest competitor. Both however don’t require any sign-up. I use them whenever I have client pitches to prepare for as the UI is really simple and instant and the graphs very intuitive. Worth checking out if you’re after something that does what it says on the tin.

  2. Martyna Tarnawska May 21, 2015 Reply

    I wanna just add an information about the new analytical tool, not free, but cheaper than other one (pricing starts with less than $50), called Brand24. It has excellent social media monitoring and analytic capabilities. Would love to show you Brand24 sometime. http://www.brand24.net