Practical Ecommerce

$5 Marketing, with Fiverr.com

How you market your ecommerce business in 2011 may be different than how you marketed in 2010, or before. Unique sites like Fiverr are enabling edgy, entertaining, and engaging ways to reach new customers.

On Fiverr, individuals post listings describing what they would do for $5. It’s that simple. For example, Fiverr user Madmoo “will write the message of your choice in alphabetti spaghetti on toast, photograph it, and email you the .jpg image for you to use as you wish.”

How to Use Fiverr to Market Your Business

So what would you do with a photo of alphabetti spaghetti? Plenty. Consider this set of marketing tactics.

First, pay Madmoo $5 to write something about your store or a sale in alphabetti spaghetti.

Next, write two posts on your store blog. The first post talks about this cool new site you found, Fiverr, and how you are experimenting with it. The second post features Madmoo’s work, announces the sale — if there is one — and asks blog readers to let you know what they think about the photo.

Individually mention each blog post on your store’s Facebook page, Twitter stream, and other social media outlets. The posts could also be used in email newsletters or as part of mobile advertising campaigns.

Finally, you promote the blog posts, spaghetti photo, and sale or message on your store site, perhaps even on the home page.

Throughout this marketing exercise you have been able to engage shoppers — perhaps even entertaining them a bit — and thereby build a relationship with them. When they are ready to make a purchase, your spaghetti promotion, which cost you $5 and less than an hour of time, will have them thinking about your business before your competitors’.

For another Fiverr example, consider Fiverr user cocacrazy88 who “will write you a quality short story, love note, or blog post for $5.”

It is fairly easy to imagine how an ecommerce marketer could use this sort of a service to promote a special, an event, or the company brand using similar tactics to the ones described above. In fact, Practical Ecommerce actually hired cocacrazy88 to write a post about using Fiverr to market your business. His work is included at the end of this article.

Other Fiverr gigs of potential interest include:

  • tuneman “will record a KILLER [sic] 60 second audio or video, voiceover or testimonial.”
  • theprwriter “will write your personal, business, website, event, or product-related press release.”
  • busy_assistant “will take one photo of a Las Vegas landmark with your message on a sign.”
  • vitojamieson “will make a video introduction to your website or product.”
  • silentgordon “will write and record you a short song with your name.”
  • dafthand “will write and record a comedic rant about anyone or anything of your choice for $5.”

Without exaggeration, there are hundreds of Fiverr gigs that could be used to generate marketing fodder for social media and mobile campaigns.

Request Work

You can also post work requests to Fiverr, offering $5 for some tasks. For example, you might ask for someone to hold up a picture of your logo in front of the White House or at another famous landmark. Or you could ask someone to try your products and write a review. The choice is yours and the possibilities are many.

Some Fiverr Snags

Since you are only paying $5 for each gig, some of the results are going to be sub par. Moreover, many of the Fiverr members speak English as a second language, so you will sometimes have trouble communicating. But then again, given how this article has suggested using Fiverr for marketing, even poor work or strained communications — especially if it’s funny — can be good content for entertaining and engaging your prospects or loyal customers.

Summing Up

This article has outlined how you can use Fiverr to get some edgy or interesting content to market your ecommerce business. This sort of marketing is certainly at the fringe or, perhaps, leading edge of how businesses are promoting themselves. But it is in keeping with current trends.

Social media, mobile apps, television apps, local search, personalized search, and an ever more ubiquitous Internet are causing dramatic shifts in consumer behavior that should be reflected in how an online or multi-channel retailer operates.

cocacrazy88’s Take on Marketing with Fiverr

“Hey everyone, have you heard about Fiverr? No? Well then you’re missing out.

“Fiverr is a community where people do tasks for other people for, you guessed it, five dollars.

“Now this sounds like just a way to pass the time and just make a quick buck, however savvy business owners have seen that it is a great platform to promote your business with.

“What? Great promotion for only $5? That’s crazy.

“Exactly. A lot of people pay too much money to promote their business with ads, but truthfully social marketing is where it’s at.

“For example, a lot of people who use Fiverr are quite attached to the social networking phenomenon, and you can use this to your advantage. For $5, you could get a person with over 10,000 Twitter followers to tweet a promotion about your business, and better yet? It’s coming from a person, not some ad space sitting there on the Internet getting looked over or accidentally clicked.

“Even if only 50 percent of them go? That’s 5,000 potential customers, and that’s a lot.

“Using a Fiverr’s Facebook presence is also a great way to do this as well, as long as they make it seem human and not someone hacking their profile. This works best if you have someone who is part of your niche and/or target market.

“There’s the social network aspect, but of course you can always use that Fiverr user to promote your business in their location, whether through the newspaper, ads on signs etc., the opportunities are endless.

“All of this, for only $5. So what are you waiting for?

“Why spend hundreds of dollars promoting your business in unsure ways, when you could get tons of potential customers for a low price?

“Keep posting the job up on Fiverr? Keep getting more and more promotion in unique and effective ways.”

Armando Roggio

Armando Roggio

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Comments ( 6 )

  1. larsomatic January 27, 2011 Reply

    I’ve been having a blast with Fiverr.com lately.

    Our YouTube channel has more than 2 million views, and I used Fiverr.com to find several people to film completely goofy, low rent videos that we have put on our channel for fun.

    http://www.youtube.com/yoyoplaydotcom

    Celebrity Spokesman is our latest video using a Fiverr.com person.

  2. fareed January 28, 2011 Reply

    To be honest $5 gigs are ok, but as long as they are not spam. If you notice mostly they advertise for facebook and twitter accounts. Imagine you constantly getting invites, and after a few hours they are asking you like their posting non-stop.

  3. shtrompi January 31, 2011 Reply

    I love the Fiverr Concept, and I think I will use it to advertise on what I can do. I actually write short, catching slogans for 5$.

  4. Wisey January 31, 2011 Reply

    Fiverr is very poor. If they ban you (which do consistently for mistakes they make and wrongly ban you which they did with me) they steal all your money, $950 gone! no apology either. They take forever to email you back.

    The owner is not based in the USA and all details are private which makes it look very suspicious. No account details online and business is not even registered. Money laundering possibilities going on. I managed to find the owner details after someone published them online exposing the owner – fraudulent possibilities going on.

    I’ve stopped using them since. I searched effortlessly and found someone posting on a blog about bluegig.com who look very promising and lots of positive comments about them – plenty info on their facebook account.

    http://www.bluegig.com is there website.

  5. Madmoo October 20, 2011 Reply

    I found this article by randomly searching articles relating to fiverr online – and found myself in the process! This article was written when I had been on the site for only two months. It’s now approaching a year since I joined and I’m now classed as a top rated seller with over 1000 sales to date.
    I’ve worked hard and had lots of fun and the sales are increasing daily. My main gig now is coffee messages and I have 14 other gigs on my page – http://www.fiverr.com/madmoo – so take a look. I’ve also set up a Facebook page for additional information and fun posts too – http://www.facebook.com/madmoofiverr. I’d love you to visit and ‘like’ it to follow what I do.

    I’d advise anyone thinking of buying on the site to go with an open mind, read the feedback and trust your judgement. And please remember that we get $4 per sale and most of us provide exceptional value for money. I’d feel I’d failed if I didn’t over-deliver and the fact that I have 100% positive feedback says a lot about what you get from me.

    Thank you for this post – I will share it with my fellow sellers.

    I look forward to working with you sometime!

    ~Ang

  6. Shane Harrison February 3, 2017 Reply

    Great article! Fiverr isn’t only good for finding people to do small tasks for you, you can also use it as a means of earning passive income.

    I’ve put together a course that shows you how to sell products on Fiverr, resell Fiverr services and more to help you earn easy money.

    Check it out at the link below:

    http://clktr4ck.com/fiverrcoursesignup?pd02=practicalecommerce