Practical Ecommerce

April 2017 Top 10: Our Most Popular Posts

What follows are our 10 most popular articles for April 2017, recognizing that articles we published earlier in the month are more likely to make the list than later ones.

Google Analytics: How to Track Marketing Campaigns

Niche ecommerce merchants typically have limited advertising budgets and limited time to monitor their marketing activities. They need accurate data to assess the return on investment from various campaigns. Read Article…

BigCommerce CEO on Amazon, Other Channels

Many merchants view Amazon as a competitor, albeit one they are forced to sell on. Brent Bellm, CEO of BigCommerce, disagrees. He believes Amazon can complement an ecommerce business. I spoke with him recently to discuss how independent merchants, in 2017, should deal with Amazon and other marketplaces. Read Article…

Amazon Doesn’t Do Long-tail. Why Should You?

The idea of “endless aisle” and “long-tail” retail has gained much traction since the publication in 2005 of The Long Tail: Why the Future of Business is Selling Less of More, by Chris Anderson, the then editor of Wired magazine. Read Article…

13 Extensions to Enhance a Magento Store

Magento is a powerful ecommerce platform, used by more than 250,000 merchants worldwide. With hundreds of extensions on the Magento Connect marketplace, Magento is a flexible and appealing solution for many merchants. Read Article…

Google Optimize: No Excuse Not to Test

Many small and medium ecommerce storeowners have heard of A/B testing and decided that it is not for them. Perhaps they thought A/B testing is complicated, the tools are expensive, or that they lack the capability to conduct successful tests. Read Article…

8 Types of Videos That Convert Shoppers into Buyers

With more than 7 billion videos watched daily on YouTube and Facebook, it’s no surprise that video content is the number one method to sell products and services. Descriptive media — images and video — are key to selling any type of product online. Read Article…

Ecommerce Product Releases: April 2, 2017

Here is a list of ecommerce-related product releases and updates for early April. There are updates on artificial intelligence, shipping, social influencers, behavioral marketing, and experience analytics. Read Article…

How to Generate Leads from Social Media

Obtaining qualified leads is a challenge for many businesses. Social media can help, as consumers can discover brands that interest them. In this post, I’ll review examples of how ecommerce businesses are using social media to target prospects, build awareness, and gain leads. Read Article…

Amazon Takes On the Digital Advertising Industry

Amazon, the ecommerce giant, is showing greater interest in the digital advertising arena, expanding its offerings and attracting a new type of client: big brands that advertise on television and concentrate on building favorable brand awareness rather than an immediate sale. Read Article…

AdWords: Exact Match Not So Exact Anymore

I was surprised that AdWords used the phrase “close variants” to describe exact match. Sure enough, AdWords indeed intends to change the way that exact match behaves. It will do that in two ways: function words and reordering. Read Article…

Practical Ecommerce

Practical Ecommerce

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