Practical Ecommerce

Chart of the Week: Online Sales Holding Up Better than Overall Retail Sales

Consumer spending in the U.S. has dropped significantly from the first quarter of 2008 to the third quarter of 2009 while ecommerce spending during the same time only decreased slightly.

In the third quarter of 2009, U.S. consumers spent an estimated $922.2 billion, which is a significant drop from the $1.02 trillion spent in the first quarter of 2008. During the same period of time, ecommerce spending trended slightly downward from some $32.4 billion in the first quarter of 2008 to $32 billion in the third quarter of 2009. Ecommerce businesses saw a considerately lower decrease in consumer spending then their brick-and-mortar counterparts.

Official Q4 2009 results were not yet available at the time of publication. But estimates from Reston, Virginia-based comScore put 2009 holiday ecommerce spending (November 1 to December 24) at $27 billion, up 5 percent from the same 2008 period.

Ecommerce vs. Overall Retail 2008 to Q3 2009

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Practical Ecommerce

Practical Ecommerce

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