Sites that offered coupons, Mother’s Day-related products, and information about the gay and lesbian community grew the most as a percentage of unique visitors in May 2009.
Data from Internet-trend tracking firm comScore showed fast growth in unique visitors for several site categories including the aforementioned coupon sites; flower, jewelry, and gift retail sites; and the gay and lesbian community.
Unique Visitor Traffic to Coupon Sites Rose 19 Percent in May 2009
“With gas prices climbing and consumer discretionary income declining, millions of Americans turned to online coupon sites in May for better deals on their retail purchases,” comScore said in a June release. “The Coupon category posted a particularly strong month, surging 19 percent to 34.7 million visitors to lead as the top-gaining category in May. Coupons Inc., which includes Coupons.com, captured the #1 position with more than 15 million visitors, a gain of 85 percent from the previous month. Eversave.com ranked second with 3.8 million visitors, followed by RetailMeNot.com with 3.5 million visitors.”
Mother’s Day Gift Buying Was Likely Boon for Some Retailers
“With May 10 marking Mother’s Day in 2009, the Flowers/Gifts/Greetings category climbed 16 percent to nearly 36 million visitors as Americans searched for gifts for mom,” comScore said. “American Greetings Property led the category with 12.4 million visitors, followed by ProFlowers.com with 5.6 million visitors (up 255 percent versus the previous month) and FTD.com with 4.1 million visitors (up 123 percent).
“The Jewelry/Luxury Goods/Accessories category also experienced double-digit growth, increasing 13 percent to nearly 18 million visitors during the month. Swarovski Crystal’s site, Swarovski.com, led the category with 2.4 million visitors, an increase of 125 percent versus April. Other sites in the category experiencing gains included Kay Jewelers (up 47 percent to 973,000 visitors) and Tiffany & Co. (up 15 percent to 812,000 visitors).”
Gay and Lesbian Traffic On the Rise
Many news items including support for same-sex marriage and the extension of employee benefits to same-sex partners may have influenced the 18 percent boost in unique visitor traffic to all types of websites serving the gay and lesbian community.