Practical Ecommerce

Demandware’s Stephan Schambach

Stephan Schambach, CEO of Demandware, provides a host of helpful tips to improve a customer’s experience at your website in a recent interview with Practical eCommerces Mitch Bettis. Schambach also provides a distinctive opinion of shopping cart abandonment rates, and he discusses the reasons he thinks shoppers leave a site. He also discusses the differences in online shoppers compared to those who shop in a brick-and-mortar store and notes how quickly an ecommerce business can unravel if his software isn’t successfully integrated and helpful to customers.

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