Practical Ecommerce

Ecommerce News Around the Web for April 9, 2010

“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.

Facebook “Fan” Pages to Become “Like” Pages <em > – ClickZ

Based on Facebook’s experience in using the word “like,” it has decided to replace the term “Fan” with “Like.” (Users click on the word “Like” twice as much as the word “Fan.”) In the next few weeks, look for the “Become a Fan” button on Fan Pages to become simply “Like.” What that means for the term “Fan” remains to be seen.

Facebook Continues Growth As Shopping Resource <em > – EcommerceJunkie

Facebook is increasingly becoming a crucial tool in ecommerce, argues EcommerceJunkie. Now, there is evidence to back up the claims. A survey of 1,000 online users reveals a proclivity to share products they like with friends.

Application Stores: Explosive New Ecommerce Trend <em > – GetElastic

Apple is not the only company that can lay claim to an app store. In fact, it is not just limited to mobile applications anymore. New application platforms are popping up every day, leaving analysts to expect the app store boom will push Apple’s App Store market share below 30 percent by 2013.

Ecommerce Drive-ins Becoming Popular in France <em > – exciting commerce

Don’t trust the post office to deliver your ecommerce purchase? In France online retailers are offering consumers a better way with drive-in collection/pick-up points.

Use Live Chat to Improve Ecommerce Conversion Rates <em > – Shopify pixelsoup

Shoppers who request live chat sessions are 90 percent more likely to convert their questions into a sale. Why? Live chat offers the instant gratification many customers desire.

Learn Why Website Visitors Aren’t Converting <em > – Web Marketing Today

A slate of free tools are helping ecommerce merchants learn why visitors aren’t converting, and enable them to take action to fix the problem. This first installment of a five-part series looks at one such tool, fivesecondtest.

What’s the Fastest Browser? Study Compares Five of the Most Popular <em > – Six Revisions

Frustrated with the time it takes for your browser to download pages? Want to know which browser is the fastest? This study compares Firefox, Safari, Google Chrome, Internet Explorer, and Opera. You may be surprised to learn which one wins.

Secure Remote Payment Council Adds New Members, Including Walmart <em > – MarketWatch

Walmart, eBillme, Blyth Inc., and Net 1Virtual Card Inc. join a newly-established trade association focused on Internet and ecommerce payments. The Secure Remote Payment Council (SRPc) is a nonprofit, inter-industry trade association that supports the growth, development and market adoption of debit-based Internet ecommerce and mobile channel payment methods. Membership in the SRPc is open to any entity that does business in the ecommerce and mobile payments arena.

PayPal iPhone App Reaches One Million Downloads <em > – TechCrunch

PayPal, eBay’s electronic payments subsidiary, is striking a chord with mobile users. In less than three weeks, the iPhone app has been downloaded a million times.

Retailers Join Social Media Cavalcade in Droves <em > – The Seattle Times

Retailers are using social networks like Facebook and Twitter to reach out to consumers with products, events and personal interaction. Figures from Forrester indicate about 70 percent of retailers are on Facebook and more than 50 percent use Twitter.

25 Eye-catching Ecommerce Website Designs <em > – Visual Swirl

As more ecommerce stores populate the web, the need to create eye-catching designs is more critical than ever. Many ecommerce sites are ditching the cookie-cutter approach in favor of more creative expressions. This article lists 25 of the best custom ecommerce designs for inspiration.

iPad and Ecommerce <em > – John Bresee

The iPad is selling like hotcakes (more than 700,000 sold on the first day, by some estimates). It is a consumer-oriented cash generator with almost every form of payment. But, is the iPad good for ecommerce? One blogger weighs in.

Gap Rolls Out iPad Ecommerce App <em > – Brand Republic

Gap is launching an ecommerce app specifically for the iPad. The app, called “The 1969 Stream,” is designed to promote the brand’s 1969 Premium Jeans range. The launch of the new app follows the company’s launch of another iPhone app last year dubbed “Stylemixer,” which allowed users to buy Gap clothing through a Facebook feed.

MarketLive Launches iPad-enabled Mobile Ecommerce Solution <em > – Mobile Marketing Watch

MarketLive today launched its latest “MarketLive Mobile v2″ mobile ecommerce platform. It allows retailers to reach shoppers across multiple points of contact, including PCs, smartphones, and now the Apple iPad. MarketLive wasted no time in announcing that new platform works on iPads right out-of-the-box, allowing retail sites to be automatically “Apple iPad-enabled.”

PowerReviews Gets More Power <em > – TechCrunch

PowerReviews, a company that provides customer review technology for ecommerce sites, has just raised $6.1 million in funding. The money will be used to fuel customer acquisition and new product development. This brings the company’s total funding to more than $30 million.

To Browse Or to Buy? That Is the Question <em > – MarketingProfs

Do customers visit ecommerce sites simply to browse or to buy? One new research study says customer intent could affect the overall impression of a store’s pricing. For example, results showed that browsers choose downscale stores almost four-to-one.

Paul Chaney

Paul Chaney

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