Practical Ecommerce

Ecommerce News Around the Web for August 6, 2010

“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.

Kaboodle Hires New CEO <em > – DMNews

The social shopping website Kaboodle has hired a new CEO, Anne Zehren. She is the former president and COO of the non-profit review group, Common Sense Media, and previously served as the president of Current TV. Zehren took the helm of Kaboodle on Monday, replacing its previous CEO and co-founder, Manish Chandra.

Reasons to Go Mobile for the Holidays <em > – Mobile Commerce Daily

With more smartphones being sold now than desktop computers, it is clear that adding mobile commerce is a smart move for Internet retailers. This post says integrating mobile commerce should be a top priority for ecommerce merchants this holiday season.

New York Tops U.S. Household iPad Ownership <em > – Retrevo Blog

Retrevo, an electronics review and shopping site, recently performed a “Gadget Census” of 7,500 Retrevo users to estimate gadget ownership and usage within and across U.S. states. The state of New York comes in first for iPad ownership, with a whopping 52 percent of households claiming to own at least one.

New App Turns Photos Into Informative Widgets <em > – All Things Digital

A new app from marketer Brand Affinity Technologies can turn a static photo on a website into an interactive widget that provides related information. The presumption is that, anything that encourages consumers to stay longer on your site and learn more about your products, will also increase your conversion rate.

Twenty Reasons to Consider Video <em > – Doovle

Video has become almost mainstream in ecommerce. In case you are still wondering why that is, here is a list of twenty reasons why video has an impact on businesses, consumers, and even the environment.

Turn Buyers Into Repeat Customers; Tell Them How to Do It <em > – BigCommerce

It is always a good idea to include a “thank you” note along with the products you ship to consumers. This blog from Mitchell Harper of BigCommerce takes it one further. Harper says merchants can encourage consumers to become repeat buyers simply by telling them how to do it.

Five Ways to Get Your Advocates Talking <em > – VerticalResponse

Now that you have cultivated a fan base for your business, how do you get them to keep talking about it? This blog links to a previous piece by VerticalResponse on how to find advocates for your business, and offers five fresh ways to keep those fans engaged.

MasterCard Profit Up 31 Percent in Q2 <em > – USA TODAY

USA Today reports that payment processing giant MasterCard lifted its second quarter profit by 31 percent. Its net income grew to $458 million from $349 million a year ago. MC credits the Q2 rise with an increase in international transactions, price increases, and cost-cutting measures.

Six Misconceptions About Paid Search <em > – Search Engine Land

What you don’t know, or think you do know, about paid search could hurt your marketing campaign. This piece, written by the co-founder and CEO of the paid search marketing firm, Rimm-Kaufman Group, dispels six commonly held fallacies about paid search.

Overview of PCI Compliance <em > – ZippyCart

The issue of PCI compliance (payment card industry compliance) can be complicated and confusing. As of July 1, PCI compliance is required of all ecommerce websites. This article breaks PCI compliance down to its basic components, and tells ecommerce merchants what they should be doing about it.

Ten Basic Questions to Ask Before Selling Online <em > – Shopster

A simple list of ten basic things to consider before setting up an online store. Although much of it may seem obvious to experienced ecommerce merchants, these ten questions could be a valuable tool for newcomers to leverage online success.

Australian Internet Sales Likely Under-reported <em > – CNBC

Number crunchers agree that Australia has always lagged far behind the U.S. in online commerce. But, this article says that data is flawed, and that Australian ecommerce is likely much more active than is being reported, perhaps by billions of dollars.

FCC Criticized for Internet Talks <em > – The Washington Post

Efforts by the Federal Communications Commission (FCC) to regulate consumer access to the Internet have led to closed-door meetings with some of the heaviest hitters on the web, including Google, Verizon, AT&T and Skype. But, how fair is that to smaller companies that don’t wield the same negotiating power?

Core Business Could Be Your Biggest Problem <em > – Retail Prophet

Focusing on what you do best is not always the best strategy, says this post. The article highlights three top companies that should have been innovating when times got tough, instead of simply sticking to their core business.

Google Says, ‘No Deal with Verizon’ <em > – WebProNews

Google says it has no deal with Verizon to offer paid Internet access, despite reports by The New York Times, the Wall Street Journal, and the AP newswire. But, the media is sticking to its guns; this article says a Google/Verizon deal may be announced as soon as today.

Kate Monteith

Kate Monteith

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