“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.
The Microsoft Bing/Yahoo! search deal has been given a green light from the U.S. Department of Justice and the European Commission. Most ecommerce sites focus on their attention on Google because it has consistently owned the search market for the past few years. With this merger-taking place, the landscape may change.
Yahoo! Expands Relationship with Twitter – All Things Digital
In an effort to enhance the appeal of its online properties via the use of popular social networking features, Yahoo! has announced plans to integrate Twitter into its collection of sites. Rather than follow Google’s bent toward innovation, Yahoo! has chosen to aggregate instead.
Ask 10 people to define Twitter and you are likely to get 10 different answers. One thing is for certain, Twitter is a search engine (a real-time one), and its importance in that vein has never been more pronounced than with the partnership between it and Yahoo!
Display Ads Make Searchers Buy More Quickly – Marketing Pilgrim
A new study reveals that display ads stimulate search by increasing the speed at which searchers enter the purchase funnel. One in five people who convert after using search had seen at least one display advertisement.
Search marketing is undergoing a number of changes that provide increased challenges to ecommerce merchants who covet prized front-page listings. The incorporation of real-time results in search returns, the growth of mobile search and social search means that merchants will have to work even harder in 2010 to be seen.
Digital Coupon Use by Ecommerce Merchants Shows Dramatic Growth – EDL Consulting
Ecommerce merchants are making use of digital coupons to the degree that it is taking over its print counterpart. A recent Coupons.com report finds that digital coupon use grew by more than 170 percent during 2009, while growth for print coupons lagged behind at 8 to 16 percent.
A survey of ecommerce merchants shows that, among U.S. and Canadian merchants accepting international orders, 21 percent came from abroad. The increase is attributed to merchants’ need to find new markets during this troubled economy, along with the ability to more effectively manage fraud.
VeriSign Targeting Smaller Retailers with New Security Tool – E-commerce News
VeriSign, a leader in online security, is unveiling a new security validation tool for smaller and mid-sized businesses to aid in strengthening the legitimacy of their websites with consumers. The new product is geared towards smaller businesses that don’t generally need SSL certificates.
PayPal Seeks to Be Transaction Provider for Social Media Payment Apps – The Wall Street Journal Blogs
PayPal is staking a claim in the social media payment application community, even though the apps may not reveal that PayPal is the engine managing the transaction. The complexity associated with creating a proprietary transaction system is the lure.
Vertical Response Putting $10K in Pockets of Small Business Owners – Vertical Response Marketing Blog
Email platform provider Vertical Response has created the “New Deal” competition and is giving away a total of $10,000 to three lucky winners. All you have to do is shoot a brief video talking about your business and what you would do with the funds if you were to win.
Apple Says Thanks a 10-Billion – All Things Digital
Apple has reached a pivotal landmark in its sale of songs via iTunes. It just passed the 10 billion download mark. Like McDonalds, the company can now say, “Billions and billions served.” And at .99 cents per song, they fit on the dollar menu, too.
Smilebox Gets $2 million for European Expansion – paidContent.org
Online scrapbook and e-card maker Smilebox has raised $2 million in order to fund expansion into key European markets. The startup says it will offer a “fully localized version” of its service in certain markets beginning in the second quarter of this year.
Is Your UK Ecommerce Site Breaking the Law? – Evolution
Under U.K. law, ecommerce merchants are required to include a great deal of information on the store. This article provides necessary advice to ensure you stay on the right side.
Alibris Acquires Monsoon – Seattle P-I
Alibris, an online retailer of new and used books, has acquired Portland, Oregon-based Monsoon, and a maker of software for managing and processing online selling. The acquisition is expected to close in early March, and the companies will continue to operate as separate businesses under their current names.
Mobile Ecommerce Market Accelerating – internetnews.com
Mobile marketing presents an opportunity for ecommerce merchants willing to take the risk. Just as it took time for shoppers to trust the security of online payment systems to the degree they would input sensitive credit card information, so it will take time for them to warm up to doing so using mobile devices.
eBay, the Sam’s Club (or Costco) of Online Retailing – The Seattle Times
eBay is not the same auction site it used to be in the early days when sales of antiques and collectibles drove the bottom line. Today, the company is seeking to attract large sellers who will sell lots of items at a fixed price and has restructured its site and pricing to reflect the shift.