Practical Ecommerce

Ecommerce News Around the Web for Jan. 15, 2010

“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.

Google May Shut Down Operations in China

If you’re doing business in China and depend on search to drive traffic and sales, you may be out of luck. Reports are that Google may shut down operations in the largest Internet market in the world, China.

A New Approach to China

In Google’s own words, cyber-attacks on Google infrastructure that led to the theft of some intellectual property are forcing Google’s hands. They are reviewing their business operations with a view toward possibly ceasing operations.

Retail E-commerce Spending Up 4 Percent from Year Before

comScore is reporting that holiday season retail e-commerce spending for the entirety of November-December 2009 is up 4 percent. This is in keeping with beginning of the year predictions. Black Friday and Cyber Monday saw increases of 11 percent and 5 percent respectively.

Free Tools To Enhance Your ECommerce Website and Social Media Campaigns

Ecommerce and social media are colliding. This blog post includes a number of free tools that will help ecommerce merchants maximize the value of their social media efforts.

Shop Tab: Inexpensive Facebook Shopping Cart Designed for Smaller Ecommerce Merchants

Social shopping has taken on a new twist. Ecommerce merchants can now do it inside of Facebook. One of the more popular applications is Shop Tab. It’s popularly priced and easy to use. For smaller merchants, it’s worth checking out.

The 2010 New Year Checklist for Your Business

From cause marketing to email to word-of-mouth, Vertical Response outlines a list of ten marketing topics to be thinking about for 2010. Cause marketing tops the list as a way to engage consumers. We all want to do business with businesses that care.

Where Digital Marketing is Heading in 2010

What digital marketing trends should you be paying attention to in 2010? This article, the second of a two-part series outlines the important ones. The evolution of search, privacy concerns and social media are part of the list.

Cause Marketing Is a Way to Innovate in Uncertain Times

Innovation in times of uncertainty is what’s on the minds of many these days. With marketing budgets being cut severely, one area remains strong, cause marketing. Many companies are launching cause-related marketing campaigns.

The Apple App Store Economy

You’ll love the creative approach taken in this blog post outlining the app store economy. Let’s put it this way, iPhone apps are in for 2010. Does your store have one?

A Further Boost to E-Commerce in France

A new proposal governing distance selling (including online retail) will be debated by the French National Assembly on January 19 and 20, 2010. Its main aim is to ensure that merchants dealing with non-local buyers follow clear standards of business practice.

What’s Motivating the Social Relationship Between Consumers and Companies?

What makes a person friend or follow a company? This report from MarketingSherpa outlines the reasons. Learning about new products, features and services top the list.

Younger Shoppers Use Mobile for Real-Time Info

Over half of the consumers across 11 countries included in a recent survey reported using their mobile phones during the 2009 holiday shopping season for in-store activities such as comparison-shopping and getting peer feedback, product information, and coupons, according to a study from Motorola. Younger consumers are almost twice as likely as older consumers to whip out their mobile phone for shopping.

Five Tips for Creating a Successful Social Media Contest

One of the best ways to drive engagement and build word of mouth about your products is through the use of contests inside social media. There are a number of good reasons too, not the least of which it can be very inexpensive. Consumers love it as well.

Wall Street Firm Expects Ecommerce to Grow by 14 Percent in 2010

Ecommerce worldwide is expected to increase by 14 percent from 2009. In the U.S, it’s expected to rise by 9 percent from 2009. Expectations are for competition to intensify as well, especially among the big ecommerce sites (Amazon, eBay, Walmart.com).

Covario Acquires SEO Firm Netconcepts

Practical eCommerce contributor Stephan Spencer should be a happy man today. His company, Netconcepts, was recently acquired by Covario, one of the largest search marketing services in the U.S. Practical eCommerce extends its hearty congratulations to Stephan and his staff.

Paul Chaney

Paul Chaney

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