Practical Ecommerce

Ecommerce News Around the Web for January 29, 2010

“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.

Apple iPad Could Have Profound Effect on Ecommerce – EDL Consulting

To say there is a lot of talk about the [newly released] Apple iPad is an understatement, but could it have an effect on ecommerce? In one respect at least. It would allow major media companies to put their content behind a pay wall making access available only to those willing to fork over the dough.

Checking In and Out with Location-based Services – MediaPost

The next phenomenon in Internet tech may be location-based services like Foursquare and Loopt, but whether they are good for business may still be open to question. MediaPost blogger David Berkowitz discusses seven such services in this post.

Seven Ways Foursquare Could Boost Your Business – MarketingProfs Daily Fix

If you have a brick-and-mortar presence, location-based services like Foursquare may prove to be beneficial. Put your marketing hat on and take a look at seven ways Foursquare could boost your business.

Blippy – Twitter for Ecommerce? – Blippy.com

Want to know what your friends are buying and how much they spent? Blippy is where you can find that out. Blippy is a new social networking site that allows you to link a debit/credit card to your account and every time you use the card Blippy will display how much you spent and where it was spent. Believe it or not, people are signing up for the service in droves.

Retailers Start Embracing Blippy – Tech Crunch

Some online retailers are embracing Blippy, the new service that lets people know what you’re buying and how much you’re spending. Consumer trust is what’s at stake and equal deal for all.

Socialize Your Email Marketing – Social Media Explorer

If you thought email marketing went the way of the albatross, think again. Blogger Jason Falls explores how socializing your email can pump new life into an old medium.

Essential Real-Time Web Monitoring Tools – Entrepreneur

Staying on top of market trends is easier than ever, thanks to the real-time nature of the web. Learn how to harness the power of search in its purest form using sites like Twitter and others.

Five Ways to Make Incorporate Video into Social Media – Social Media Examiner

Online video is hot and getting hotter. This blog post discusses ways you can incorporate video into your web presence, especially as it relates to social media.

Applying the Fourth Amendment to Data in the Cloud – Social Media Today

The Fourth Amendment to the Constitution protects against unlawful search and seizure. There is some controversy over whether data stored in offsite servers (the cloud) is subject to the constraints of the amendment.

New Study Reveals Facebook Better for Marketers than Twitter – Social Media Examiner

A MarketingProfs’ recent report, The State of Social Media Marketing, reveals that Facebook has the edge over Twitter in being advantageous as a marketing tool. The report revealed a lot more information as well.

2009 Was a Very Good Year for Facebook – comScore

Facebook continues to see considerable growth year after year. 2009 proved to be no exception, and not just in the number of new members, either. Practically every metric showed gains. Unique visitors, page views, and total time spent all increased by at least double. The Facebook phenomenon continues.

Online Retail Surges in December in the Land Down Under – comScore

comScore reports that three out of five Australians online visited an online retail site in December 2009. Traffic to the category reached its highest volume of the year with more than 8 million visitors during the month, a three percent increase from the year before.

Can an Email Service Provider Aid Your Deliverability? – MailChimp

Switch to an email service provider (ESP) like MailChimp, Constant Contact or Vertical Response and your deliverability problems are solved, right? Maybe not. It’s not necessarily a path to immediate success. However, read one ecommerce merchant’s story and how switching to an ESP did, in fact, help.

Clicks vs. Visits Revisited – Google Analytics

Online advertisers make frequent use of AdWords reporting in Google Analytics to measure the impact of paid visitors to their site and business. Sometimes there is a discrepancy in the reported number of visits and clicks. This post from the Google Analytics blog talks about why.

Social Media Plus Mobile Equals ‘Big Wallop’ – Tennessean.com

As marketers prepare for the post-recession economy, they are almost universal in their plans to increase online spending, especially in social and mobile media. Marketers, there is no rest of the weary. Times have changed.

Paul Chaney

Paul Chaney

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