Practical Ecommerce

Ecommerce News Around the Web for July 2, 2010

“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.

Fight Against Colorado Internet Sales Tax Law Ramp Up; DMA Files Lawsuit <em > – DMNews

Earlier this year, affiliate marketers and other groups beat back legislation in Colorado that would have required online retailers to collect sales tax for purchases made by Colorado residents if the retailers had affiliates within the state. Undaunted, the state passed a bill, 10-1193, that went into effect March 1, 2010 requiring such sales tax to be charged. The Direct Marketing Association has now filed suit in Federal Court challenging the law as unconstitutional.

Barnes & Noble Growth Attributed to Online Sales <em > – EDL Consulting

Barnes & Noble experienced a sales increase in the first quarter of 2010, which the company has attributed directly its ecommerce channel. That is good news, given that brick-and-mortar sales have decreased by 3 percent during that same period.

Consumer Confidence Index Fell Sharply in June <em > – Retailer Daily

The Conference Board Consumer Confidence Index fell sharply in June, reversing a trend of three straight months of improvement. The percentage of consumers claiming conditions are “good” decreased from 9.7 percent to 8 percent, while those claiming business conditions are “bad” increased from 39.5 percent to 42.4 percent.

Google Social Network Being Rumored <em > – TechCrunch

Rumors are spreading across the Internet saying that Google is in the process of developing a social network of their own to rival Facebook. One insider suggests it is more than just a rumor.

Amazon.com Acquires Daily Deal Site Woot.com <em > – AuctionBytes

Amazon has acquired Woot.com, the original “daily deals” site. Woot will become an Amazon subsidiary, and founder Matt Rutledge will remain as CEO.

Walmart Fills Ecommerce Leadership Spot from Within Its Own Ranks <em > – E-commerce News

Walmart announced its head of U.S. operations, Eduardo Castro-Wright, has been put in charge of the retail giant’s ecommerce unit. The move is designed to enable Walmart to compete with Amazon and other major online retailers.

Zuora Unveils New Ecommerce Model Based in the Cloud <em > – Ecommerce Journal

Subscription billing and payments provider Zuora recently unveiled its Z-Commerce for the Cloud solution. The new solution comes as the result of 12 months of development.

Pier 1 Resuming Ecommerce Efforts <em > – ZippyCart

Home furnishings retailer Pier 1 shut down ecommerce operations in May 2007 due to issues with the brand’s overall profitability. The company is now updating its website to begin testing whether it can make online retail a profitable business unit.

Bad Customer Service Can Lead to Corporate Extinction <em > – Retail Prophet

Companies with bad customer service seldom care to improve on the experience. The effects of poor customer relations may take years to prove fatal, says this blogger, but the end result is often corporate extinction.

The Basics of Ecommerce and SEO <em > – Helium

Online sales can be a boon to any brick-and-mortar retailer. However, the burden of garnering page one returns on Google can be overwhelming to newer merchants. This article covers the basic of search engine optimization (SEO).

Changes to Ecommerce Site’s Visual Marketing Can Lead to Boost in Sales <em > – Blue Acorn

Modifying the look and feel of your ecommerce website can dramatically boost customer satisfaction and retention. Changes in a site’s visual marketing can lead to sales growth by as much as 10,000 percent, says Paul Boag of Boagworld.com.

Product Video Can Help Fill Shopping Carts <em > – Shop.org

Online retailers are quickly moving to add video to the purchase path in order to increase conversion. That trend is based on research showing that consumers rely on product video in making online purchase decisions. This article outlines some best practices.

Europe’s Top Entrepreneurs Speak Out on Future of Ecommerce <em > – exciting commerce

Ecommerce penetration in Europe is currently around 5 percent, but is expected to get to grow from 15 to 30 percent, say top entrepreneurs. Serious concerns were expressed over the reliance on major e-tailers like Amazon, and eBay.

State of Retailing Online 2010 Survey Results Released <em > – Shop.org

Results of Shop.org’s first State of Retailing Online (SORO) 2010 survey were released this week. The survey covered interactive marketing, social media and mobile. Some highlights are that retailers reported an average of 29 percent growth in Internet sales for 2009 over 2008. Search still takes the lion’s share of interactive marketing budgets.

Old Brand Gets New Life Through Social Media Contest Promotion <em > – TechCrunch

Canadian Club is an old whiskey brand that got new life through an online game called the “Canadian Club Hide A Case” contest. This case study provides evidence that, when leveraged correctly, social media is a powerful tool for contest promotion. This article relates a few simple strategies that all contest-focused social media campaigns have in common.

Split Testing Headlines Leads to Dramatic Increase in Conversion Rates <em > – Brent’s Online Journal

Split testing has a proven track record of increasing conversions rates in ecommerce stores. This merchant achieved 122 percent growth just by testing and refining headlines.

Paul Chaney

Paul Chaney

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