Practical Ecommerce

Ecommerce News Around the Web for July 23, 2010

“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.

PA-DSS Compliance Could Change the Way Merchants Do Business <em > – ZippyCart

PA-DSS is a standard set by the PCI Security Council designed to increase the security of merchant storefronts. Merchants who have not met the standard by the July 1, 2010 deadline could face additional fees from merchant service providers, or worse.

How to Get More From Online Retail in 2010 <em > – BizReport

Each year at this time, moms in the U.S. start their back-to-school shopping and even begin planning to shop for the holidays. How can online retailers take advantage of this annual trend? TheFind.com’s director of corporate communications, Usher Lieberman, offers some helpful insights.

Retailers Abandoning Brick-and-Mortar Stores and Opting for Online, Mobile <em > – StorefrontBacktalk

The retail industry is abandoning physical stores in favor of both mobile and virtual channels, says this article. Liz Claiborne is the latest to shutter the brick-and-mortar stores that bear its name.

Frustrated Shoppers Abandoning Online Stores with Poor Returns Processes <em > – theMultichannelRetailer

Customers who have bad returns experiences with online stores will not only abandon shopping carts, but the store as well. New research by Collect+ reports that 50 percent of shoppers who have problems with returns never visit the store again.

Is There Room for iPad and Kindle as E-book Sales Increase? <em > – eMarketer

On July 19, Amazon announced it had sold more e-books than hardcover books over the previous three months. Sales of its Kindle device have accelerated to keep pace. But, as the ebook race continues, is there room for both Kindle and the iPad?

Visa Completes Acquisition of Ecommerce Payment Management Company CyberSource <em > – PR Newswire

Visa has completed its acquisition of CyberSource Corporation. This action expands Visa’s online payment, fraud, and security management capabilities. The combination is expected to accelerate the growth of the ecommerce category, and to enhance the value of Visa’s network, product and service offerings to financial institutions, merchants, partners and consumers.

Australian Ecommerce Market Lagging Behind U.S. and U.K. <em > – IDG

The Australian eCommerce Market 2010 report, just released by research company Frost & Sullivan, found that while online retail spending in Australia is expected to account for five percent of total retail sales in 2010, only three percent will be initiated within the country itself. The report encourages businesses to increase sales via the use of online channels.

Econsultancy Encourages English E-tailers to ‘Extend Email Experimentation’ <em > – DirectNews

Ecommerce businesses in the U.K. should not abandon the use of more established marketing channels like email in favor of social media, suggests a new report from Econsultancy. The report, titled “How We Shop in 2010: Habits and Motivations of U.K. Consumers,” reveals that more than a third of those surveyed do not use social media at all.

eBay Second Quarter Sales Down Four Percent From Previous Quarter <em > – ColderICE

eBay recently released their second quarter earnings. Growth in the U.S. marketplace showed a decrease from six percent in Q1 to two percent in Q2. Overall, eBay sales are down 12 percent from 2008.

Weak U.S. Sales at eBay Offset by PayPal, Overseas Income <em > – The Wall Street Journal

The auction giant’s second quarter earnings may be down in terms of U.S. sales, but eBay’s revenue was bolstered by international sales and increased use of PayPal. eBay claims its turnaround is “on track.”

More Small Businesses Using Twitter, Facebook for Marketing Purposes <em > – USA TODAY

Small businesses are taking the lead in terms of using social networks like Twitter and Facebook for marketing, according to a new study by MerchantCircle. The results come from a poll of a portion of its roughly 1.3 million members.

44 Percent of Small Businesses Testify to Customer Acquisition via Social Media, Says Survey <em > – Furlong PR

Small companies are doing better than large ones at using social media to attract new customers says a survey of global businesses commissioned by office space provider Regus. The survey shows that 44 percent of small companies have successfully acquired a customer through social networking, compared to 36 percent for medium sized companies and 28 percent of large businesses.

Wildfire Launches Group Discount Social Commerce Facebook App <em > – BizReport

Wildfire, a company that makes Facebook fan page applications, recently announced the launch of a new social commerce app that allows marketers to create and place buying widgets on their fan pages to engage consumers. Joining the growing trend of companies that offer group discounts (such as Groupon and CityDeals.com), the app works by creating a group deal. Marketers then determine how many consumers can take advantage of the deal, what the deal actually is, and how long it will remain active.

Customer Ratings and Reviews Lead Social Commerce Marketing Strategies <em > – Internet Retailer

Customer ratings and reviews lead the pack when it comes to trying out many of the new ways to engage online consumers through social commerce, says Forrester Research. 50 percent of U.S. online adults indicate that they trust customer ratings and reviews about products and services, making rating and review content a valuable tool for engaging online shoppers.

Ratings and Reviews Lead to Hike in Online Shoe Sales <em > – Internet Retailer

Visitors who click from product pages into consumer reviews are more than twice as likely to buy as non-clickers, says Jimmy Healey, senior manager of social media and ecommerce at OnlineShoes.com. Conversion rates tend to increase as more reviews are added, he says.

Paul Chaney

Paul Chaney

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