Practical Ecommerce

Ecommerce News Around the Web for July 9, 2010

“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.

Amazon Patent Application Raises Privacy Concerns <em > – StorefrontBacktalk

Amazon has a long-standing reputation for being an Internet privacy vanguard. However, a newly published patent application is raising concerns among many Internet users.

Barnes & Noble Putting Heavy Investment into Digital Initiatives <em > – Internet Retailer

Barnes & Noble plans to invest $140 million in digital initiatives in 2011. Much of the reason for this heavy financial commitment goes to its nook Wi-Fi e-reader. B&N reports that customers who purchased the nook reader have increased spending by 17 percent both online and in the store.

Borders Launches Online Store in Attempt to Keep Up with Amazon, B&N <em > – SunSentinel.com

Borders Group Inc. has launched an online bookstore in an effort to catch up to competitors Amazon and Barnes & Noble. The goal is to capture 17 percent of the e-book market by July 2011.

Avnet Express Launches First Electronics Components Site with China Payment Capability <em > – altnews.asia

Avnet Express, part of the Avnet Electronics Marketing operating group of Avnet Inc., has launched a comprehensive ecommerce website in Asia, becoming the first to offer an integrated China payment capability. The new site provides rapid access to inventory held across Asia for design and purchasing executives at order management systems firms.

eBay Terminates Seller PPC Program <em > – Last Click News

eBay has decided to terminate its pay-per-click (PPC) advertising program, which allowed sellers to buy ad space on eBay and drive traffic to their own home pages. The official termination date of eBay’s PPC program in the U.S. and Canada is August 4, 2010.

Streamlined Internet Sales Tax Legislation Introduced in Congress <em > – Entrepreneur Daily Dose

A bill has been introduced in Congress that aims to streamline the collection of sales tax from online transactions. The “Main Street Fairness Act of 2010” would take a simplified sales tax scheme that 23 states are currently participating in and make it a national norm.

Choosing a CMS Platform for Your Ecommerce Site – Six Questions to Ask <em > – Econsultancy

Choosing a content management system (CMS) in an ecommerce environment can contain more complexities than other types of websites. As the sophistication of consumers and online technology has risen, so have the demands for merchants to understand which tools are best suited to the job.

Understand the Four Pillars of Ecommerce Copywriting <em > – GetElastic

When writing content for your ecommerce website, the challenge is to craft copy that is usable, search engine friendly, persuasive, and will build trust with customers, says this post from GetElastic. Satisfying all of these objectives begins by understanding the four pillars of ecommerce copywriting.

Google Incorporating Merchant Ratings into PPC Search Ads <em > – eCommerce and Entrepreneurship Blog

Google has recently started integrating merchant ratings into AdWords ads if certain criteria are met. This includes having at least a four-star rating and a minimum of 30 reviews. Benefits to the addition include increased trust and higher CTRs (click through rates).

Gulf Coast Ecommerce Companies Survive Despite Oil Spill <em > – EDL Consulting

A newly released report finds that ecommerce companies based on the Gulf Coast of the United States have avoided major negative effects resulting from the Deepwater Horizon oil spill. Retailers report that, while sales have fallen, things are not as bad as they could be.

TheFind Experiencing Growth Despite Recession <em > – E-commerce Times

The recession and high unemployment have not taken a dent out of the ecommerce industry as it has in other sectors. In fact, the industry continues to grow in spite of it. This article details the experience of one such site, TheFind.

Online Backup a Priority with Ecommerce Companies <em > – TechWizBackup

Ecommerce companies tend to accumulate a significant amount of data. It is vital, then, that they establish backup methods to ensure the security of the information. Many ecommerce companies are using online backup as part of their data loss prevention strategy.

Google Plans Expansion in Areas Other Than Search <em > – Fortune Magazine

Most people think of Google primarily as a search engine. At a recent Google press event, the company unveiled ambitious plans for expansion in other areas, including mobile and television.

Twitter Takes on Ecommerce with Early Bird Ads <em > – Coast Digital

Twitter has taken its first step into ecommerce by announcing @earlybird exclusive offers, which are time-sensitive deals on products and events that will appear on the @earlybird Twitter timeline. This follows the growing trend toward “deal of the day” sites, such as Groupon and Woot.

Twitter Eclipses Yahoo! and Bing in Online Search <em > – Fast Company

When you think of search engines, which ones come to mind? Normally, it’s Google, Yahoo! and Bing (usually in that order). Now, add Twitter to the list. According to co-founder Biz Stone, Twitter now handles some 800 million search queries per day. That’s over 24 billion searches per month– more than Bing (4.1 billion) and Yahoo! (9.4 billion) combined.

Small is the New Big <em > – Entrepreneur

Smaller companies may want to use the Internet to appear larger than they are. However, that may be at odds with what customers are looking for. Business experts say small is cool. Don’t be afraid to tout your smallness.

Discover What’s Trending on Facebook <em > – SocialMedia Examiner

Facebook’s Open Graph API has “opened” the opportunity to connect people across the web enabling them to discover fresh content. Matt Schlicht, founder of ItsTrending.com, created a site that brings all of the most popular content together in one place.

Americans Increasingly Obsessed with Facebook <em > – Google News

A recent survey by Lightspeed Research for the television network Oxygen reports that 34 percent of women aged 18 to 34 said checking Facebook is the first thing they do in the morning, even before washing their face or brushing their teeth. 20 percent admit to sneaking peeks during the night, while 26 percent said they get up in the middle of the night to read text messages.

Paul Chaney

Paul Chaney

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