Practical Ecommerce

Ecommerce News Around the Web for June 4, 2010

“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.

Groupon, Woot and Others Introduce New Ecommerce Model<em > – Six Pixels of Separation blog

When you think of buying in bulk, what comes to mind, Costco or Sam’s Club? A new business model is gaining ground on the Web that puts that practice in an entirely new light.

Review of Five Hosted Ecommerce Cart Solutions<em > – webdistortion blog

Open-source shopping carts are not best-suited to everyone’s needs. This blogger reviews five of the more popular hosted solutions, including Volusion and Shopify.

Disney Makes ‘Toy Story 3’ Tickets Available for Sale on Facebook<em > – The New York Times

The Walt Disney Company has created what it believes is a first-of-its-kind application allowing Facebook users to buy tickets to “Toy Story 3.” The most innovative aspect is that the transaction is handled completely inside the social network.

B2B Spending on Social Media Set to Explode<em > – eMarketer

B2B use of social media lags behind its B2C cousin, but that may soon change. Spending forecasts suggest that huge increases are coming as marketers seize opportunities to generate quality leads and position themselves as thought leaders.

Taobao And Yahoo! JAPAN Partner in Cross-Border Ecommerce Venture<em > – TechCrunch

Yahoo! Japan and China’s largest online retailer, Taobao, have agreed to launch a cross-border initiative under which both services will link their online shopping services. Earlier this week the two sites began operating complementary online shopping services that connect Japanese consumers with Chinese merchants and Chinese consumers with Japanese merchants.

Magento Begins Use of PayPal Mobile Payments<em > – AuctionBytes

Magento recently unveiled Magento Mobile, a new product that allows merchants to reach consumers through mobile devices. Magento Mobile includes deep integration with its ecommerce platform, which is used by more than 60,000 merchants worldwide.

Take Your Ecommerce Approach on the Offensive<em > – Boating Industry Insider blog

Many retailers still approach the web as a necessary evil says this blogger. A better alternative is to take a pro-active approach that fully leverages the potential the Web has to offer and provides insights as to how to go about doing just that.

More Ecommerce Companies Are Selling Goods via the Social Web<em > – Bluhalo blog

According to a recent article in The Wall Street Journal, social commerce is coming of age. A number of online retailers have started using sites like Facebook and MySpace as ecommerce outlets, enabling users to make purchases inside these social networks and pay for them on the retailers’ sites. A strong following inside social media is what’s needed to ensure success.

3dcart Introduces SocialCommerce, Bringing Ecommerce to Facebook<em > – 3dcart blog

More ecommerce platform providers are recognizing the important role Facebook can play in product sales and are introducing applications that integrate with the social network. One such provider, 3dcart, has launched its own version, called SocialCommerce, through which merchants can integrate their online store within its own tab, directly on their Facebook fan page.

Should Your Ecommerce Business Have a Blog?<em > – drop ship access blog

One overlooked form of social media is also one of the oldest, a blog. But, should your ecommerce business incorporate its use? That question is addressed in this post.

Web Browser Wars Continue Thanks to the Introduction of Google Chrome<em > – The Official LexiConn Blog

For the past few years, Internet Explorer and Firefox have shared the limelight insofar as web browser use is concerned. A new contender, Google Chrome, is shaking things up.

Six Tips for Beautiful Online Store Design<em > – BigCommerce Ecommerce Blog

The most important aspect of an online store is its design, says BigCommerce CEO Mitchell Harper. In this video he shares six tips to help ecommerce merchants enhance the look and feel of their store.

How To Run A Successful eCommerce Marketing Campaign<em > – imOnline Blog

Successful promotional campaigns can bring traffic to your ecommerce site, build awareness via world of mouth, and increase the value of your brand. This post shares guidelines for how to make the most out of such campaigns.

Are Coupons Good or Bad for Online Sales?<em > – blueacorn eCommerce Blog

In theory, coupons offer many benefits to online retailers. According to a recent report from Interpublic Group, online searches for coupons have increased by 58 percent in the last year alone. But online discounts work differently than print coupons found in newspapers and brick-and-mortar stores and can actually discourage customers from buying.

Email List Building Ideas from VerticalResponse<em > – VerticalResponse marketing blog

Each month, email platform provider VerticalResponse lists five ways businesses can build their email lists. Here are the latest ideas you can put into practice today.

Five Best Practices for Eliciting Feedback from Customers<em > – Lateral Action blog

Feedback is a necessary part of succeeding in online retail. This post provides five strategies that will help you become a master at eliciting and using constructive feedback.

Internet Is Reshaping the Way People Buy<em > – thestar.com

A fundamental shift is taking place regarding the way people buy, said Dan O’Conner, CEO of RetailNet Group, at a recent retail industry conference held in Canada. Customers are surfing the web to find products they want before ever entering the brick-and-mortar store.

Online Retailing and the Net Generation<em > – Blogging Innovation blog

Digital natives, known among other titles as the “net generation,” look at online retailing through an entirely different lens than their older counterparts. To them, making purchases online is second nature. Ecommerce represents the easiest and most practical way of buying anything.

Paul Chaney

Paul Chaney

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