Practical Ecommerce

Ecommerce News Around the Web for March 19, 2010

“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.

Google Suggestions for Online Retailers – Retail-eCommerce

Most everyone is aware of the fact that Google will make suggestions when users type in search terms. Have you ever looked at the suggestions for searches on your store name or products you carry? This article says it might be a worthwhile exercise from an SEO perspective.

No-cost Web Marketing Tools You Can’t Do Without – Groove Commerce

What online marketing tools do you use time and time again? This post contains a list of six free tools sure to fill the bill.

Amazon Web Store and Shopping Carts of the Future – exciting commerce

Ecommerce giant Amazon is testing its new WebStore, which will offer many Amazon shop functionalities to smaller merchants. Plus, new generations of shopping cart solutions are on the rise.

Shop.org Soliciting Videos for “Marketing Month” Promotion – Shop.org

Shop.org is looking for short videos containing a “tip of the day” during its “May is Marketing Month” promotion. Videos should be no more than 45 seconds in length and contain a marketing tip that can be quickly and easily implemented.

PayPal’s Second Largest Merchant? You’ll Never Guess – ColderICE

We all know eBay is the largest PayPal merchant, but you’ll probably never guess who holds the number two spot. (Hint: Ever play Mafia Wars or FarmVille on Facebook? If so, then it’s a name you might recognize.)

Chase and Kount Join Forces to Fight Ecommerce Fraud – MarketWatch

Chase Paymentech, along with Kount, a Boise, Idaho-based company that specializes in card-not-present (CNP) fraud prevention, recently announced an agreement to offer a comprehensive suite of fraud detection, management and prevention tools for merchants.

PayPal and China UnionPay Strike Deal to Enable Ecommerce in China – Payments News

PayPal and China UnionPay (CUP) have announced that CUP card members will be able to use PayPal to shop online. This opens the door to international retailers to sell to the huge base of Chinese CUP cardholders.

Magento Gets $22.5 Million in Funding for Its Ecommerce Platform – OStatic

Popular ecommerce software provider Magento is “in the money” thanks to an influx of cash from equity investors. Plans are to use the money to fund mobile ecommerce and SaaS technologies.

Facebook and Twitter Popular Ecommerce Marketing Outlets – EDL Consulting

According to this post, The Wall Street Journal reports that Facebook and Twitter number among the top social networking sites for ecommerce marketing. Facebook may soon become an ecommerce player as well. It is rumored to be developing an application that involves the transferring of money from user to user.

Facebook, Social Channels Gaining Influence on Buy Process, New Research Says – DemandGen Report

Facebook and other social media channels are growing by leaps and bounds. New research reports that these sites are having greater influence on consumer buying decisions.

Facebook Eclipses Google as Most Popular Site – internetnews.com

Think Google is the clear winner for most popular site? Think again. Hitwise reports super-sized social network, Facebook, now claims top honors.

Social Media and Small Business Not Good Bedfellows – The Wall Street Journal

The WSJ reports that the jury is still out on the efficacy of social media for small business. Some are finding it to be a profitable channel, while others suggest hype exceeds reality.

Posting Frequency for Ecommerce Blogs; How Much is Enough? – LexiConn Blog

How often should an ecommerce blog be updated? There is no golden rule of thumb, says this post. Following the path led by power users may or may not be the answer.

Online Spending Increases in Spite of Navigation Barriers – MarketingWeek

Consumers often face frustration when attempting to purchase products online, thanks to usability barriers encountered when using shopping cart software. Nevertheless, online spending continues to increase.

FCC’s Broadband Plan Faces Trouble Ahead – E-Commerce Times

Broadband is as important to ecommerce merchants as any other issue. The Federal Communications Commission’s new broadband plan offers lofty goals, but faces some real hurdles that have yet to be addressed.

Paul Chaney

Paul Chaney

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