Practical Ecommerce

Ecommerce News Around the Web for March 26, 2010

“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.

Google vs. China – The Saga Continues – E-commerce News

Google announced yesterday that it has shut down Google.cn, the company’s existing search page in China. The search giant ceased services in that country due to its frustration over censoring and filtering of content. Chinese web users are being directed to Google’s Hong Kong search engine, Google.com.hk, instead.

Threadless Celebrates 10th Anniversary – exciting commerce

Threadless turned ecommerce on its head by pioneering a completely crowdsourced, customer-driven shopping experience. This month celebrates the 10th anniversary of the company’s success.

U.K. Ecommerce Sales Increase During February – Bluhalo

Online retail spending rose by 13 percent in the U.K. during February 2010 as compared to the previous year. Sales did fall by 4 percent compared with January which “reflects the seasonal decline that usually follows the busy Christmas period,” analysts said.

OpenSky Relationship-based Shopping Means the Sky is the Limit – ZippyCart

Customers feel more comfortable purchasing a product when someone they trust has recommended it. That is the business model OpenSky is using — an ecommerce marketplace that merges relationships and shopping.

Edit Your Invoices and Get 15 Percent More Qualified Traffic – BigCommerce

Find ecommerce merchants who sell products similar to yours (but not the same products as you) and incorporate their offers into your invoices. Of course, the trick is in getting them to agree to do the same for you. This post shows you how.

Make Your Site Safer and Increase Customer Trust – ECommercePartners.net

Trust and verification seals no longer engender the same degree of confidence in customers as they used to. Today, a number of other steps can be taken to demonstrate that you take customer security and privacy seriously.

Groupon Combines Social Networking and Ecommerce With Local Emphasis – AuctionBytes

Groupon.com offers a “daily deal” approach from one local business per day. The offer, usually accompanied by deep discounts, is available in the 40 cities where Groupon has a presence. The deal is sent to Groupon members, who then decide whether or not to buy in.

Mehta Inc. Offers Free Custom Ecommerce Websites to Those Willing to Share Risk – Online PR News

Mehta Inc. partners with businesses giving them an online presence without any heavy initial investment on the part of the business. The business provides marketing, inventory and management support, and Mehta Inc. provides the ecommerce platform.

Combine the Strength of Social Media and Email to Sell More Stuff – eMarketer

2010 will be the year when social media and email team up to make online marketing more powerful. Email marketers are seeing social media as a partner, not a threat, because it provides new avenues for sharing their message.

Tips from Ecommerce Store Owners – Shopify pixelsoup

Ecommerce merchants learn by doing. Who better, then, than store owners to pass along great tips? This post contains two good ones.

Google Suggestions Equal Free SEO Research – Retail-eCommerce

We all know Google is not just a search engine, but a “suggestion engine” as well. Not only are suggestions good for users, but helpful to marketers by providing a free tool for SEO keyword research.

Create a Strategic Approach to Online Video – SEOmozBlog

Video is a compelling medium and a great way to increase customer engagement. This post discusses ways to incorporate video strategically on your ecommerce site as well as third-party sites, such as YouTube.

Create Ecommerce Websites Using WordPress – 1stwebdesigner

Magento, Volusion and Miva are famous names in the ecommerce world. But, did you know WordPress has ecommerce plug-ins that may be perfect for the smaller merchant?

Publish Your Email Subject Line to Twitter and Facebook? There is a Better Way – VerticalResponse

An email subject line obviously works great for email, but doesn’t always serve to adequately inform friends and followers when published to Facebook and Twitter. This post from the Vertical Response blog shows a better way.

Social Media Proving Itself a Worthy Ecommerce Tool – Constant Contact

A new research study from Chadwick Martin Bailey and iModerate provides evidence that social media positively effects consumer behavior. Loyal fans and followers are likely to buy more, and recommend the business to friends as well.

Paul Chaney

Paul Chaney

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