Practical Ecommerce

Ecommerce News Around the Web for May 28, 2010

“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.

Facebook Changes Privacy Settings Again, This Time for the Better <em > – Facebook Blog

Facebook has come under extreme scrutiny and garnered much criticism, thanks to its privacy changes earlier this year. The company has responded by simplifying its privacy guidelines, making it easier for users to protect personal information from being shared without their permission. Facebook CEO Mark Zuckerberg weighs in on the issue with this blog post.

Facebook Privacy Changes Could Lead to Marketing Boon <em > – internet evolution

Not everyone is upset over Facebook’s privacy debacle. The recent changes will prove to be a marketing boon for small to mid-sized businesses, says this blog post. Facebook’s “Open Graph” will allow companies to interconnect their branding efforts on their own websites with Facebook, and collect some demographic information from customers in the process.

Ten PPC Tips for the Summer Season <em > – Microsoft’s adCenter Blog

Summer is almost here and, as such, there may be a temptation among ecommerce merchants to pay less attention to paid search. Pay-per-click marketing experts share their thoughts on why you should keep PPC goals on the straight and narrow during the summer months.

Social Media and Email a Powerful Marketing Mix <em > – Entrepreneur

Right now, consumers are chatting it up on social networks such as Twitter and Facebook. Some of what they are sharing may be relevant to your business. It’s time to get in on the conversation via social media and email. Working in tandem, they present the possibility to become a powerful marketing mix.

Google an Economic Force for Small Business <em > – Econsultancy

Google has embarked on a campaign to prove that the search giant is an economic force to be reckoned with and one that benefits small business. The company generated $54 billion of economic activity in 2009 for American businesses, website publishers and non–profits, according to a recent study.

Hispanic Population Poised for Growth Online <em > – eMarketer

Ecommerce merchants should pay attention to Hispanics as a growing market segment. The Internet is quickly becoming a mainstream medium for them, says eMarketer. Expectations are that, by 2014, 70 percent of the Hispanic population will be online, up from almost 60 percent in 2010.

Paypal President Sees Cash-free Future <em > – canada.com

PayPal president Scott Thompson sees a day in the not to distant future when every transaction will be online. He envisions the future as one where retail transactions are a “mesh of online payment systems, banking and credit card accounts on mobile devices and most commerce making the transition to ecommerce and the web.”

Purchases Made on Mobile Phones a Growing Trend <em > – MarketingDaily

U.S. consumers are becoming increasingly comfortable with purchasing items from mobile phones. According to an online survey of 1,000 adults conducted by the Mobile Marketing Association, 17 percent used their mobile phones to purchase applications, ringtones and other content. A small percentage used their phones to purchase physical goods or non-mobile content or services. The trend toward mobile-based ecommerce continues to grow.

Video a Factor in Driving Online Sales and Reducing Cart Abandonment <em > – eMarketer

While it doesn’t yet rank as high as customer reviews in influencing customer’s purchase decision, online retailers are responding to the growing consumer appetite for online videos by adding them to their websites. Merchants are discovering that video does boost sales conversion rates and reduces shopping cart abandonment.

Comscore: Ecommerce Sales Up 10 Percent in First Quarter 2010 <em > – DMNews

Ecommerce spending jumped 10 percent year-over-year in the first quarter of 2010, accounting for nearly $34 billion, according to ComScore. The quarter was the first time ecommerce spending increased by double digits since the second quarter of 2008. Larger merchants are responsible for most of the growth.

Consumers Who Shop In-store First Then Buy Online Report Less Satisfying Experience <em > – Internet Retailer

Consumers who visit a brick-and-mortar store to research products, which they then purchase online, report being less satisfied than shoppers who do it the other way around, says Forrester. The effect was most pronounced among consumers shopping for consumer electronics, apparel, footwear and accessories.

Social Media Exerts Strong Influence on Buying Behavior <em > – Retailing Today

A new report by Jones Lang LaSalle indicates that social and digital media is now an essential component to the new retail environment. “Social media has changed how consumers behave, communicate, gather information, socialize and shop,” the report states. Interactive, dynamic forms of media are replacing interruption-based advertising strategies. The report also found that 92 percent of consumers who responded to a survey rely on the web to research and browse products.

Women Seek Out Online Communities to Validate Purchases <em > – Online Media Daily

It is no secret that women love to shop together, and it’s proving to be true online as well. A study from iVillage and SheSpeaks points out that interaction between women through online community websites, forums and message boards have a “dramatic” influence on driving product preferences, loyalty, and purchases.

IBM Partners with Ecommerce Software Developer Ariba to Improve Communication Between Online Buyers and Sellers <em > – Datamation

IBM and ecommerce software developer Ariba this week announced a new partnership that will integrate Ariba’s Commerce Cloud web platform with IBM’s collaboration suite. The goal is to improve communication between online buyers and sellers. The announcement comes just days after IBM acquired Sterling Commerce for $1.4 billion.

Online Shopping Gets Mainstream News Coverage Outside of Holiday Period <em > – Groove Commerce

Aside from holiday periods, ecommerce doesn’t usually garner much press. However, Time magazine, The Wall Street Journal, and The New York Times recently featured articles on online shopping. Topics ranged from “What’s Wrong with Online Shopping,” to “Shopping Scientist, Paco Underhill, Tackles Online Retail,” to information-gathering through online coupons.

Affiliate Marketing an Effective Online Strategy <em > – EcommercePartners.net

The right affiliate marketing plan can be highly effective in terms of generating new revenue for online retailers, boasts this article. One such company, Cherrybrook Premium Pet Supplies, recently launched an affiliate program to complement its existing marketing strategies. After several months it is now a significant and essential driver for the growth of its online business.

Paul Chaney

Paul Chaney

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