Practical Ecommerce

Ecommerce News Around the Web for May 7, 2010

“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.

Offermatic Tracks Credit Card Orders, Sends Related Coupons <em > – TechCrunch

Combine features from Groupon, Mint and Blippy and what do you get? A soon-to-be-launched service called Offermatic that tracks credit card purchases, and then sends coupons for related products from competing retailers.

Social Media Helps Marketers Sell Mother’s Day <em > – USA TODAY

Retailers from Teleflora to E*TRADE are testing social media promotions for Mom’s day. Key to success is keeping it real. (E*TRADE doing a promotion for Mother’s Day? Must be that cute spokesbaby.)

Google’s New Look Has Shades of Bing Written All Over It, Some Say <em > – HubSpot

Google recently touched up its logo, adopted a new color scheme and has begun to insert images more liberally amid search results. Some say the newly revamped interface resembles that of Bing. Is it an effort to fight off the success Bing is having in the market? There are some who would say yes.

Google Moves Deeper into Ecommerce Space with Sale of E-books <em > – ZippyCart

Google announced plans to more deeply entrench itself in the ecommerce space by offering up e-books and other digital content that will be compatible with a variety of e-reader devices. The new venture will be called Google Editions. Some think it may lead to the development of a tablet device as well.

Twitter Proving a Worthy Tool for Business <em > – ClickZ

On average, 16 percent of users follow brands in social networks. For Twitter users, the number is over 50 percent, one study shows. Surprisingly, targeted advertising on the microblog would not have too much of a negative effect.

The Most Useful Retail Apps Are Those That Are Most Practical <em > – BNET

There are iPhone apps galore. However, retailers are taking their time getting in on the act. That may be for the best, according to some experts.

Traffic to Coupon Site Groupon Triples Over Six Months <em > – TechCrunch

Group discount coupon site Groupon has seen explosive growth over the last few months. This article looks into the secret of its success and what promise Groupon holds for retailers.

Brand Building That Leads to Sales via Social Media <em > – Fast Company

Social media is not just for buzz-building, says one expert. As with any other marketing channel, it has to increase sales. Brands must build “social currency” for that to work.

Is Social Media an Online Retailer’s Nirvana or Nightmare? <em > – Fast Company

Retailers trying to make ends meet in these difficult economic times may not comprehend how social media can help them. This article plays “devil’s advocate,” questioning the promise that it may offer as a sales and marketing channel.

Retailers’ Shift to the Web is Paying Off <em > – Creative Business Consulting Group

Retailers’ efforts to shift time, money and resources to the web are paying off. According to a new survey by research firm ForeSee Results, satisfaction among the top 100 online retailers shifted to an all-time high of 78 out of 100—a five point increase over this time last year.

The Revitalization of eBay – A Message from CEO John Donahoe <em > – ColderICE

If you are still scratching your head about the direction of eBay, watch this message from eBay CEO, John Donahoe. Give yourself some time, however, as it is 30 minutes long.

Three Mistakes Made by New Affiliate Marketers <em > – SmartBloggerz

This blog post says there are three main mistakes that newcomers to affiliate marketing should avoid. Doing so means more positive results in the long run.

Recession Bad, Mobile Good, Says Study <em > – Mobile Commerce Daily

According to research, a decline in loyalty to consumer brands is one of the byproducts of a recession. Mobile represents a new access point for brand engagement and marketing opportunities to cost-cutting consumers.

New Report on Effectiveness of Live Chat Technology <em > – TMCnet.com

Bold Software has announced the second annual release of its report on the effectiveness of live chat technology. It combined the study with benchmarking analysis to determine the results. The report says proactive chat increases chat volume by about 40 to 100 percent.

Location-based Services Garner High Results From Younger Demographic <em > – eMarketer

According to a study from Luth Research and the Mobile Marketing Association (MMA), more than one-quarter of U.S. mobile phone users have used a location-based service, and 10 percent do so at least weekly. 25- to 34-year-olds are the demographic most likely to use such services, the study indicates.

How to Sell Your Product without the Pitch <em > – copyblogger

How can you generate interest in a product without doing the typical buzz-building stuff? Copywriter Brian Clark says there is a more subtle way: start building interest long before the product launch.

Quick, Easy Ecommerce Site Optimization Tips <em > – Search Engine Journal

How best to deal with pagination in ecommerce sites is a topic that is often discussed by SEOs. Hundreds of product pages are sub-divided into categories, sub-categories and sub-categories of sub-categories. One expert offers advice on how to deal with such malaise.

Paul Chaney

Paul Chaney

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