Practical Ecommerce

Ecommerce News for February 12, 2010

“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.

The Era of the Coupon is Back – Mashable

Thanks to the recession and high unemployment rates, people are clipping coupons again, and that includes online coupons as well. This article teaches you how to create effective coupons that get customer attention.

Turn Your Facebook Fan Page Into an Email Newsletter – TechCrunch

NutshellMail is a service that offers a Facebook Fan Page application that allows administrators to easily add an “Email Newsletter” function to their page. Fans opt-in to receive updates that highlight recent content from your page. They control what they receive and how often they receive it.

What’s That Buzzing in My Gmail Account?! – Gmail Blog

Introducing Google Buzz – Gmail Blog

Google just launched a new service that sits inside Gmail called Buzz. At first glance, it looks like an attempt to copy what Facebook and Twitter do — provide status updates and more. Not only that, users can share photos, videos and more. Oh, and you’re not bound by the 140 character limit Twitter enforces. You’re automatically following the people you email the most often.
While I don’t know that it’s going to be a Twitter-killer anytime soon, if you’re a Gmail user, it’s worth a look.

Ecommerce Spending Declined for the First Time in 2009 – MediaPost

Thanks to the recession, 2009 will go down as the first year in the history of U.S. ecommerce that there was negative growth. That’s according to comScore’s 2009 U.S. Digital Year in Review, which saw online retail spending decrease 2% year-over-year to $209.6 billion.

What’s Happening in Ecommerce in 2010 – TameBay

On February 11, Scot Wingo of ChannelAdvisor held a webinar where he took a look back at 2009 and saw what happened in the world of ecommerce and specific channels like paid search, comparison shopping engines and marketplaces like eBay, Amazon and Buy.com. By the time this article is published, the webinar will most likely have already passed, but I bet an on-demand version of it will be made available. It’s worth checking out for sure.

Want to Start the Next Big Thing in eCommerce? – Drop Ship Access

Your ecommerce visions may not include creating the next Amazon, but, just for grins, what would it take to do so? This blog post suggests that it is a “rather simplified process” to becoming an ecommerce giant.

Ecommerce Web Design – Stop New Customers in Their Tracks – Geomatic Solutions

It goes without saying (but I’ll say it anyway) — great web design can go a long way toward creating customer interest, enhancing customer engagement, influencing buying decisions and increasing conversions. This blog posts talks about the importance of good design, and it is the first of several links to follow covering the topic.

Sixty-Five Well-Designed Ecommerce Web Sites – Acris Design

Everyone knows the importance of good design. If you need a little inspiration for the next redesign of your ecommerce site, here are 65 different ones to stimulate your creativity.

Well-Designed Ecommerce Trends for 2010 – The Css Awards

Need a little more inspiration for your website design? Here is a selection of sites built on Magento, PrestaShop or Zen Cart. These designs follow six-months of analyzing numerous ecommerce designs and observing emerging trends.

How to Find the Best Shopping Cart Service for Your Website – Live Life At Home

Not only is good web design important, so is the engine upon which the ecommerce site runs. Three different ecommerce shopping carts – 1ShoppingCart, Volusion, and MonsterCommerce – are discussed in this article. If you are looking to add a shopping cart to your website or change from the one you’re already using, this article talks about important points to consider.

15 Open Source Ecommerce Platforms – tripwire magazine

Choosing a shopping cart is no easy matter. There are many to select from, including many that are open source. This article takes a look at the 15 most popular ecommerce platforms, breaking each one down to its respective pros and cons.

Boost Ecommerce Site Appeal with Web Widgets – Ecommerce-Guide

Widgets, those little applications that you embed on your website, can be a good way to boost an ecommerce site’s functionality and visual appeal without going broke. Widgets can do a number of things, such as add instant access to your eBay listings, or share content between your blog and business site.

14 Fantastic WordPress Blog Themes – Mashable

While we’re on the subject of web design, I thought it appropriate to list a selection of WordPress blog themes. There are hundreds to choose from. These include some of the most well-designed.

It’s Time to Check into Location-Based Social Networks – SmartBlog on Social Media

Location-based check-in services like foursquare, Gowalla and Loopt are hot right now, and, thanks to the growth of the mobile web, it’s likely they will only get hotter. But, are they useful for business? If yours is an online-only store, perhaps not; but if you have a brick-and-mortar store as well, there are a number of ways to leverage the value these services provide.

Toldya Equals Social Selling – ToldYa

The ToldYa store lets you buy and sell products, services and tickets to events among friends on social networks, blogs and Web sites. You can create and copy your store directly to your Facebook profile (and others as well), or to your own blog or website. You can also get a custom store page at toldya.com to link to.

Ecommerce, It’s Time to Look at Social Media – Bluhalo

Following research that suggests social media plays a significant role in influencing purchases from ecommerce sites, online retailers have been urged to make the most of the medium. According to a recent study by U.K.-based ForeSee Results, almost seven in ten online shoppers utilize social networking websites, while nearly four in ten of these are connected to at least one retailer on these sites.

Paul Chaney

Paul Chaney

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