Practical Ecommerce

Free Search-Marketing Tools

During the last few years, the search engine marketing (SEM) industry has grown significantly. Many new resources have popped up to offer all kinds of information and advice. However, many people find this avalanche of information overwhelming. How can you distinguish the truly useful and accurate sources from the less trustworthy ones?
Here is a list of resources that I personally use to stay on top of the industry.

Best SEM blogs

Use these to stay on top of all the latest developments in (and analysis of) the industry. Searchengineland.com, Searchenginewatch.com, SEObook.com, SEOmoz.org, Stuntdubl.com, Jimboykin.com, Marketingpilgrim.com.

Best SEM forums

Join the community of advertisers and SEM experts in sharing and receiving free advice regarding anything SEM-related.

Forums.digitalpoint.com.

Highrankings.com/forum/.

Webmasterworld.com.

Cre8asiteforums.com/forums.

Best free SEM tools

Visit these sites to access some of the most helpful tools for effective keyword use and to test your web pages for a variety of SEM-related attributes.

Tools.seobook.com(almost every category of tool you can list).

Seocompany.ca/tool/seo-tools.html (links to more than 150 tools).

Searchmarketing.yahoo.com/rc/srch/intro101.php (the very popular Yahoo! tools). Webmaster-toolkit.com/search-engine-optimisation-tools.shtml (especially their web page analyzer for “search engine friendliness” and overall SEO quality).

Seochat.com/seo-tools (nice assortment of tools for many uses).

Seomoz.org/tools.php(Page Strength tool especially interesting).

Google.com/analytics(useful for the Google crowd).

These tools and resources are meant to help you improve your marketing campaigns, so use them to the fullest. Some may take a bit of time to master, but the results for your ROI will be well worth the time you invest.

Practical Ecommerce

Practical Ecommerce

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  1. Legacy User August 27, 2007 Reply

    WOW, what a wealth of information, thanks for sharing!!!

    http://www.spiritedboutique.com

    — *Darlene*

  2. angelinajones09 September 9, 2009 Reply

    Companies that cannot afford the expenses required to push themselves up in search engines rankings are increasingly resorting to more underhanded methods to knock down the image and reputation of their more well-funded competitors. These methods include smear campaigns, the spreading of false rumors, misleading information, and anything else that may damage a company’s reputation to the point where it puts doubt in the minds of consumers considering the purchase of that company’s products and services.

    A well run campaign will continue to add negative commentary over time to make it appear that there is some sort of growing movement against the targeted company. The commentary can be posted on blogs, forums, in articles, or any place else where it can be seen by consumers on the internet. Search engine optimization of the negative content can draw more viewers to it and increase its “believability” regardless of it being poorly written or its inaccuracies. The damage done, those consumers are then steered toward the sponsors of the negative content.

    Reputationmanagementllc.com