Practical Ecommerce

Merchant Advantage’s Michael Lambert

Are you wondering why you should you be pushing products to shopping comparison sites or are you looking for a tool that can help you push products to various shopping comparison sites and public marketplaces? Michael Lambert is the CEO of Merchant Advantage. His company offers a product named Channel Management, a dashboard software application that sits on the merchant’s desktop, giving that merchant the power to manage his entire product catalog to any shopping destination site immediately and without third party assistance. He recently spoke with Contributing Editor Mitch Bettis about the opportunities merchants have selling products at shopping comparison sites and marketplaces and ways merchants can manage the task of pushing data feeds to those shopping areas.

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