Practical Ecommerce

Need a Five-Pound Gummy Bear? Try Vat19.com

An ecommerce merchant in St. Louis launched his business in 2006 after having written the programming code for his own shopping cart. That business, called Vat19, sells offbeat gifts (such as a five pound Gummy bear), and has grown to 300 SKUs and up to 2,000 shipments per day. How have they done it all? Jamie Salvatori, the founder and owner, is here to explain it to Practical eCommerce’s Kerry Murdock.

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