Practical Ecommerce

Peapod.com’s Thomas Parkinson (part 1)

It takes a special type of visionary to create an entirely new marketplace. Thomas Parkinson and his brother Andrew launched online grocer Peapod in the late 1980s. As pioneers in online selling, they have weathered the storms of changes in technology and market whims. Peapod was a key player in the dot-com bust, and the company has survived to tell about it.
Peapod serves about 260,000 customers from Boston to Milwaukee and from Washington, D.C., to Long Island, N.Y. Thomas Parkinson talks with Practical eCommerce’s Michael Cox in the first of a two-part podcast, and discusses the company’s history, its struggle to survive and what’s in store for the future of one of the Internet’s online pioneers.

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