Practical Ecommerce

Quick Query: Alternative Payment Option eBillme

Marwan Forzley is president and CEO of online payment alternative eBillme (Modasolutions.com), formerly known as SECURE-eBill.

Marwan Forzley

How does a consumer use eBillme?

Forzley: When you are at the checkout, there are all kinds of payment options. You’ve got Visa, MasterCard and American Express. eBillme is presented next to the credit cards. When you click on it, it takes the order information and presents you an ebill on the screen on your browser and sends you a copy of that ebill via email. The consumer then logs into his bank and pays the merchant through the consumer’s bank’s online bill payment option.

It sounds like how I might pay my electric bill through my bank. Is that correct?

Forzley: People know how to use their bank’s bill payment option, so we are really just tapping into that behavior, enabling consumers to not only pay the utility bill using online banking, but to pay their favorite merchant.

Is it as simple as going to my online bank and adding a new payee?

Forzley: Correct. It is exactly like paying any other bill.

So, a consumer never has to provide his/her credit card information to the merchant?

Forzley: Correct. All the consumer is giving the merchant is an email address, and then the consumer is getting electronic invoice for his purchase. He then logs into his bank and pays the bill.

Is adding the eBillme payment option a difficult process for a merchant?

Forzley: There is an API very similar to a credit card API that integrates our system to the merchant’s infrastructure, both the shopping cart and the bank office. It is a relatively easy API to work with.

How are merchants charged for this service?

Forzley: It is strictly transaction fees only. We charge a percent of the sale, 1 percent, and in some instances, 1.5 percent depending on the size and volume, but that is about it. There are no service fees. There are no back fees or hidden fees. It is a pretty straightforward business model.

Paying 1 percent to 1.5 percent for a transaction fee is probably less than a merchant is paying with a credit card fee, correct?

Forzley: It is half almost, actually. For the large merchants it is half the price of the credit cards, and, for the smaller merchants, it is about 30 percent savings.

If I am running a multichannel operation where I have a catalog, a call center as well as my online operation, can this product work in that environment?

Forzley: Absolutely. If a consumer calls but is worried about providing a merchant his credit card number or bank account information, as long as the consumer has online banking, the call center agent will simply send the consumer an ebill. The consumer then logs into his bank and pays.

Can eBillme really help consumers and merchants battle credit card fraud?

Forzley: In the offline world, the buyer and the seller see each other, so the seller verifies the identity of the buyer before a purchase. In the online world, the buyer and the seller do not see each other, so the buyer is looking for ways to do a transaction without giving any personal financial information to the merchant.The merchant is looking for ways to know a lot more about the consumer so the merchant can verify he is dealing with the right cardholder. That is where eBillme comes in. It can help both the consumer and the merchant. The consumers are providing no information to the merchant, just their email address, to complete the transaction, and they then log into their bank and pay the merchant the same way they pay their phone bill or their electric bill. The merchant is authenticating the consumer via the banks. We have a situation where the merchant and the consumer are both known to their banking organization, and the money moves bank to bank.

Practical Ecommerce

Practical Ecommerce

Bio   •   RSS Feed


email-news-env

Sign up for our email newsletter

Comments ( 8 )

  1. Legacy User June 28, 2007 Reply

    How is the merchant guaranteed that the bill will be paid? It sounds like the ebill is just an alternative to sending a paper invoice and waiting for payment.

    When the purchaser uses a credit card, the merchant knows immediately whether the transaction is authorized and accepted for payment.

    — *Sheryl*

  2. Legacy User June 28, 2007 Reply

    I had the exact same question as the previous poster. How is the merchant guarenteed that the bill will be paid?

    — *Eric*

  3. Legacy User June 29, 2007 Reply

    Will I receive e-mail notification telling me the funds corresponding to the e-bill have been transfered into my account?

    — *Rudy*

  4. Legacy User July 3, 2007 Reply

    Hello

    eBillme notifies our merchants electronically when payments are processed by consumers' banks.

    Typically payments are received within 1.5 days. Merchants fulfill orders once payment notification is sent to the merchant by eBillme. Processed funds are good funds with no chargebacks, NSFs and Zero Fraud liability.

    You can visit us online at http://www.MODASolutions.com or http://www.eBillme.com. If there's anything else we can do to be of assistance, please don't hesitate to email us at sales@eBillme.com or call us toll free at: 1-866-365-6632

    — *Lesley Purtell- at MODASolutions and eBillme*

  5. Legacy User October 24, 2007 Reply

    Are there any online bill pay services where the buyer/payer pays the fee?

    — *Josh*

  6. Legacy User January 10, 2008 Reply

    When I contacted the company regarding ebillme services I was told that their Ebillme services are not available for small businesses with annual revenue of less than $5M USD

    — *Clara*

  7. Legacy User February 9, 2008 Reply

    So all this hype for nothing,

    But now that's an idea for someone to get into.

    Less than 5m usd?,
    5 million?
    Yea, I think for that much I'd rather use my own bank and merchant account.
    at least i know i cant trust my own bank…

    — *host it planet*

  8. marie tillman March 23, 2011 Reply

    I have used EBILLME. You get the money quick with really no risk at all -compared to credit cards problems that can and do arrive…