Practical Ecommerce

Reading List: Optify CEO Brian Goffman

Brian Goffman

Brian Goffman

In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. For this installment, we corresponded with Brian Goffman, CEO and co-founder of Optify, a Seattle, Wash.-based marketing software provider.

 

Goffman’s Top Five Recent Books

Predictably Irrational by Dan Ariely

Predictably Irrational by Dan Ariely.

Predictably Irrational by Dan Ariely.

“Dan Ariely is a true original, combining psychology with business to demonstrate how consumers really make decisions.”

Brain Rules by John Medina

Brain Rules by John Medina.

Brain Rules by John Medina.

“A tour of the latest brain research for non-scientists, covering sleep, stress, decision making, memory and other areas.”

The Big Short by Michael Lewis

The Big Short by Michael Lewis.

The Big Short by Michael Lewis.

](http://www.amazon.com/Big-Short-Inside-Doomsday-Machine/dp/0393338827/ref=sr11?s=books&ie=UTF8&qid=1304007360&sr=1-1)

“A tale of investors taking a contrarian view and winning big, and a financial system built to fail.”

Behind the Cloud by Marc Benioff and Carlye Adler

Behind the Cloud by Marc Benioff and Carlye Adler.

Behind the Cloud by Marc Benioff and Carlye Adler.

“The story of Salesforce.com and how to build a great software-as-a-service company.”

SuperFreakonomics by Steven D. Levitt and Stephen J. Dubner

SuperFreakonomics by Steven D. Levitt and Stephen J. Dubner.

SuperFreakonomics by Steven D. Levitt and Stephen J. Dubner.

“Amazing and amusing research that defies conventional wisdom from a world-class team.”

Goffman’s Top Five Recent Blogs

TechCrunch

TechCrunch.

TechCrunch.

“The must read for emerging technology companies and trends.”

Entrepreneur

Entrepreneur.

Entrepreneur.

“Great tips and insights into how to start and run a fast-growing business.”

GeekWire

GeekWire.

GeekWire.

“Breaking tech news and interviews from great Seattle bloggers Todd Bishop and John Cook.”

Mashable

Mashable.

Mashable.

“My top source of social media news and trends.”

AVC

AVC.

AVC.

“Fred Wilson understands startups and writes about key trends with eloquence.”

Practical Ecommerce

Practical Ecommerce

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