Practical Ecommerce

SellPoint CEO on Video and Its Impact On Conversion Rates

The use of video and rich media can enhance an ecommerce site. SellPoint is a firm that provides video and rich media (for free) to ecommerce merchants and we’ve asked its CEO, Rick Martin, to discuss the use of video and how, exactly, it increases the purchase conversion rate for online merchants. Mr. Martin joins Practical eCommerce publisher Kerry Murdock.

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