Practical Ecommerce

Shop.org Summit Aims to Help eCommerce Merchants

The Shop.org annual summit in Las Vegas September 21 to 23, 2009 offers the opportunity for online retailers to learn new techniques, discover new tools, and generally improve the way that they do business.

Shop.org is the digital arm of the National Retail Federation, a trade association that provides a forum for its members to share information about business practices, marketing, and growth, and a voice to represent retailers’ interests. The Shop.org annual summit brings together thought leaders in operations, logistics, and marketing who provide attendees with actionable information, on a one-to-one basis in many cases.

Shop.org Annual Summit Should Be Well Attended

According to the trade association, this year’s annual summit has broad interest in spite of the much-lamented recession. Without releasing registration data, Shop.org Executive Director Scott Silverman, wrote that registrations for the event were likely to make it the “biggest summit ever.”

The growth in attendance, Silverman commented on the Shop.org blog, “reinforces the idea that online retail is resilient in the face of this recession…[and] there is no question that, right now, online is the bright spot in retail.”

Keynotes Include eBay President and CEO

The summit has more than 100 scheduled speakers including a number of online retail’s most recognizable names.

For example, Wednesday’s keynote address will come from John Donahoe, President and CEO of eBay. Donahoe, who has extensive business experience both at eBay and with the Boston-based Bain & Company consultancy, will discuss consumer shopping behavior, explaining how emerging trends might impact online merchants.

Other featured speakers include, Terry J. Lundgren, Chairman, President and CEO of Macy’s, Inc.; Doug Mack, Vice President and General Manager for Hosted and Consumer Solutions at Adobe Systems Inc.; Troy Brown, Retail Practice Leader at Demandware; and Ted Hong Chief Marketing Officer for Fandango.

Online Retail Bootcamp

This year’s Shop.org summit will also feature an “Online Retail Bootcamp,” which will be held on September 21, before the main summit opens.

This bootcamp should provide intense, thought-provoking presentations designed to help ecommerce businesses. These bootcamp sessions, which might be best for ecommerce new comers, are an additional $295 for Shop.org members and $495 for non-members.

Armando Roggio

Armando Roggio

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