Practical Ecommerce

Ten Great Ecommerce Ideas for October 2009

Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the October 2009 installment.

The Power of Product Reviews

“Use the power of product reviews and motivate your team to do their best work. Instruct your employees to route satisfied customers to the most important online sites for leaving feedback, and give your people a bonus if a referred customer writes a review about your company there.”

Alex Mulin
Director of Sales
X-Cart

Only Ask For Information You Absolutely Need

“Ask your customers only for the information you absolutely need. If you are selling digital products, do you need the customer’s full address? What about the phone number? Most customers dislike giving their precious personal information away until they get to know your company better.”

Roy Andre Tollefsen
Managing Director and Lead Designer
Silverthemes.com

Grab Your Market Share Now

“A recession is no time to reduce your marketing and advertising budgets. Manage expenses according to ROI, but this is a good time to grab additional market share.”

Brad Yeager
Certified Business Intermediary
Ecommerce Exit Strategies

Improve Rankings With Press Releases

“Press releases provide an opportunity to provide high-quality content within your press-related pages. Many merchants disassociate the importance of marketing activity from their websites. But each press release allows the opportunity to increase your keyword density and improve your rankings.”

Anthony Vitro
Account Manager
Sage Tree LLC

Deploy Decision-making Widgets

“When selling big ticket items or products that require research, deploy merchandising widgets to aid in the decision-making process. Customers who interact with online merchandising widgets will generally view more products per session and are more likely to add a product to their shopping cart, increasing conversions, repeat visits and customer satisfaction.”

Carl Prindle
President and Chief Operating Officer
Blueport Commerce

Add Unique Content to Improve Product Descriptions

“Improve your product descriptions by adding informative and unique content. The more descriptive and unique you are in your product descriptions, the better the chance that someone will buy from you. Figure out a way to make your product descriptions unique to differentiate you from the competition.”

Stephen Enfield
Vice President
POS Supply Solutions

Hire Interns With Advanced Skills

“Utilize local high school and college student’s talent for jobs whenever possible, including paid internships. You will be amazed at the talent you can find, such as advanced skills in programming, photography, blogging etc. And the interns can gain necessary experience in a practical environment.”

Elizabeth Bighorse
CEO
Moodswings Inc.

Step Up Security Accreditation

“Go one step further than SSL or ‘McAfee Hacker Safe’ certifications on your site. Try to get industry-endorsed accreditations such as the ‘Good Web Shopping Guide’ or ‘Governed by the Internet Shopping Code of Practice.'”

Kate Holroyd
Marketing Manager
Tiger Commerce

Earn Trust By Keeping Your Promises

“Be honest with your customers and never promise anything that cannot be accomplished. Once you make a promise you must keep it. Earning a customer’s trust is the best way to get a lifelong partner.”

Anna Semshchikova
Chief Sales Executive
Qualiteam

Spread the Word on Facebook

“A Facebook page is a great way to promote your online store. Not only does it give you customized presence and branding, it also gives your customers a channel to interact with you. And, it provides great SEO value, too. Set up a Facebook page now and spread the word among your friends and customers.”

Navaneeth Krishnan
Founder
Netcarnation

Got a great ecommerce idea? Email kate@practicalecommerce.com.

Ankush Agarwal

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Comments ( 3 )

  1. LexiConn September 29, 2009 Reply

    Nice top 10 list this month. The SEO benefits listed such as using Facebook, unique content, and press releases should not be underestimated. Even product reviews add to SEO as the page has updated content. Use all of these together and you can often vault over your competition for organic search ranking for important keywords.

    Rob – LexiConn

  2. Louis Camassa October 1, 2009 Reply

    I’d like to know how businesses are managing their social networking pages/brand. It could turn into a lot of work to maintain facebook, twitter, myspace, etc…

    There must be some API’s to link a ecommerce system to these social networking sites.

  3. Netcarnation October 3, 2009 Reply

    LC7Inc,

    You are right. The rise of multiple, popular social media tools is making it very tough for businesses to maintain their brand/presence.

    Netcarnation is trying to address this problem for ecommerce sellers. Our solution is still evolving but you can take a look at http://www.netcarnation.com