Creating a great (and successful) ecommerce site requires a mix of terrific products, strong marketing, informative content, and strong site aesthetics.
In this article, I have located ten ecommerce sites that offer inspiration for the site aesthetics portion of this mixture. Certainly, these sites also have great products, marketing, and content, but they tie these together with awesome site design.
Fred Perry blends great photography, interesting navigation, and clever use of Flash to create a beautiful and effective ecommerce site. In particular, try hovering over one of the categories of “Latest” products. De Facto Design Ltd., a Nottingham, England-based firm designed the site, which I believe runs on Magento Commerce.
Von Dutch sells ultra-chic t-shirts, jeans, hats, belts, watches, and more. The company has a very popular brand that is often associated with well-known musicians and actors, so it is presumably important that Von Dutch’s web store reflects its reputation. Los Angeles-based Ciplex designed this amazing site. osCommerce is the platform.
Dainese is a maker of motorcycle gear with an awesome looking, Flash-based product section. The site, which is available in several languages, uses icons for much of its navigation. The site runs on Magento Commerce.
Under Armour is a premiere brand of athletic wear that is popular both at the amateur and professional levels. For its online store, Under Armour uses great graphics, Adobe Flash, and a thematic background image. Individual product pages offer lots of cross-selling opportunities and great content in a very attractive way. The site also makes extensive use of the jQuery library.
The Organic Supermarket
The Organic Supermarket site makes great use of image and motion to convey the company’s brand values without having to say a single word. I especially liked the way that the main homepage image communicated both consensus and community. Irish web design firm The Creative District designed the site.
Mia & Maggie
A purveyor of distinctive pet accessories, Mia & Maggie’s website has a beautiful and earthy color palette that features rich browns, a grassy green, and a deep sky blue. These colors and several simple graphics choices work together for a great looking site. Dive Creative did the site design. Impulsis Media Solutions handled development.
Despite a prehistoric sounding name, Stonetire is a very modern looking site that makes very good use of typography, color, and graphical elements to convey a mood. Individual product pages are very simple and clean. Design credit goes to Anderbose Web Design.
Headplay’s website is essentially designed to promote one product. While the company does offer a few kits, these are all built around its heads up display for remote control aircraft. With its one product in clear view the site makes great use of an attractive homepage video. Pump Interactive did the design work.
The recently redesigned ShoeGuru website includes beautiful and rich images, clean navigation, and simple product detail pages to treat the individual shoes and boots that the company sells like art. The company takes something like a woman’s slip-on shoe and makes it look like it seemingly belongs in a museum. 350 Designs provided the web design.
Offering stationery, greeting cards, wedding invitations and more Hello! Lucky uses fonts, graphics, and images that invoke thoughts of fine paper, art, and attention to detail. Individual product pages offer great content and several images in nicely flowing layout.