Practical Ecommerce

Top 10 Twitter Tools for Ecommerce Marketing

Hundreds of third-party applications and utilities are available to enhance your marketing efforts on Twitter. Here are ten that I use and recommend.

1. Twitterfeed

Twitterfeed publishes RSS feed content to social networks.

Twitterfeed publishes RSS feed content to social networks.

Twitterfeed automates publishing of content from your blog or any site that supports RSS feeds to Twitter, Facebook, and LinkedIn. Using it, merchants can bring content to a wider audience and track their performance in real time.

The site offers a filtering function, which allows you to send only those posts that contain selected keywords to social networks. The filter looks at the “title” and “description” RSS feed elements, but does not filter based on categories, links, or another item.

Setting up feeds for distribution involves just two steps. First, input your site’s URL and Twitterfeed will automatically extract your RSS feed. Next, choose the social networks where you want content distributed, and you’re done.

Twitterfeed is free to use.

2. Cybranding

Cybranding offers free and premium hashtag analytics tools.

Cybranding offers free and premium hashtag analytics tools.

Cybranding is a Twitter hashtag analytics tool that offers a free version called Hashtagify.me and a premium version, Hashtag Intelligence, which provides more in-depth analysis.

Hashtagify.me reveals at a glance related hashtags, top influencers, and usage pattern of any hashtag you select.

Hashtagify.me data related to #ecommerce.

Hashtagify.me data related to #ecommerce.

Hashtag Intelligence allows you to collect all tweets for a given hashtag, and analyze them in any one of four ways.

  • Summary. Gives you an overview of your hashtag global health and trend.
  • Timeline. Shows daily data such as the number of tweets, users, and impressions.
  • Influencer. Lists the top influencers for your hashtag; it also includes information that makes it easier to connect with them.
  • Hashtags. Shows hashtags and keywords related to the hashtag being tracked.

Pricing for Hashtag Intelligence starts at $9.90 per month. A 14-day free trial is available.

3. WordPress Twitter Tools

Twitter Tools is a plugin that integrates Twitter into a WordPress site.

Twitter Tools is a plugin that integrates Twitter into a WordPress site.

Twitter Tools is a plugin that creates a complete integration between a WordPress site and your Twitter account.

Twitter Tools integrates with Twitter by giving you the following functionality:

  • Connect multiple Twitter accounts;
  • Archive the tweets from your Twitter accounts;
  • Create a blog post from each of your tweets;
  • Create a tweet whenever you post in your blog, with a link to the blog post;
  • Browse your tweets locally by @mention, #hashtag, or user account.

Twitter Tools is a free plugin.

4. ManageFlitter

ManageFlitter allows users to sort, filter, and manage Twitter followers.

ManageFlitter allows users to sort, filter, and manage Twitter followers.

ManageFlitter lets you sort, filter, and manage the people you follow on Twitter for all your accounts. You can find relevant people with whom to follow and engage, track your Twitter activity, and schedule tweets to post at optimal times.

One of the must useful features is a bulk “unfollow” tool that presents people who you have followed but who have yet to follow you in return, those who are inactive, or those with no profile image. That is beneficial because it helps keep your Twitter account clean and focused on those who are most likely to engage with your brand.

A free account is available. Premium plans start at $12 per month.

5. Tweriod

Tweriod displays the best times to tweet.

Tweriod displays the best times to tweet.

Tweriod displays the best times to tweet. It analyzes both your Twitter feed and your follower’s tweets. It will analyze up to 1,000 of your followers.

The app is free to use, and a premium version is available starting at $3.99 per month.

6. Must Be Present

Must Be Present is a free Twitter engagement report from Sprout Social.

Must Be Present is a free Twitter engagement report from Sprout Social.

A free tool from social media management platform provider Sprout Social, Must Be Present provides a report showing the average response rate and time it takes you to respond to those who engage with you on Twitter.

It displays response rates and times broken out by industry, message volume, and audience size.

7. SavePublishing

SavePublishing finds Twitter-sized content on any web page.

SavePublishing finds Twitter-sized content on any web page.

Using a bookmarklet, SavePublishing finds tweetable sentences within any content, saving you the trouble of copying and pasting. You can also add a button to any page on your website, which enables others to find similar tweetable content.

Free to use, SavePublishing is in alpha and works in Chrome, Firefox, and Safari browsers.

8. Followerwonk

Followerwonk lets you find more information about your Twitter followers.

Followerwonk lets you find more information about your Twitter followers.

Followerwonk, a Twitter analytics platform developed by marketing site Moz, helps you know more about your followers, such as where they are located and when they tweet. You can also find influencers in your product category or niche.

Using Followerwonk, you can search Twitter bios and profiles, compare your social graph to other users, and analyze, track, and sort followers based on a variety of criteria. The platform presents data in visual chart form.

Followerwonk offers free and paid plans. A 30-day free trial is available.

9. Topsy

Topsy is a real-time Twitter search engine.

Topsy is a real-time Twitter search engine.

Topsy is a free-to-use, real-time Twitter search engine that includes limited analytics capability.

According to the site, unlike traditional web search engines, Topsy indexes and ranks search results based on the most influential conversations millions of people are having every day about each specific term, topic, page, or domain queried.

It also allows you to compare search terms based on domain name, @username, or keyword.

10. TweetChat

TweetChat lets you follow and run Twitter hashtag chats.

TweetChat lets you follow and run Twitter hashtag chats.

TweetChat helps you identify hashtags related to specific topics and connect with people who are talking about them. Choosing an hashtag directs you to a chat room where you can see related conversations.

In the event multiple chats run at the same time, TweetChat presents a list of rooms from which you can choose.

The chat room updates each time a tweet containing the hashtag is posted. You can pause updates so that when you scroll down the page, it will not refresh.

You can also use TweetChat to run your own hashtag chats. A calendar presents a list of scheduled chats and allows you to add your event.

TweetChat is free to use.

Paul Chaney

Paul Chaney

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  1. Jonathan Mugan October 13, 2014 Reply

    There is an app called Happy Cyborg that helps you build a community by following people with the same interests. It also uses machine learning to pick out tweets to favorite. http://www.happycyborg.com.