About Practical eCommerce
The Practical eCommerce Story
Practical eCommerce was launched in July 2005 by Kerry and Joy Murdock in Grand Junction, Colorado, USA. Its mission from the start has been to provide down-to-earth articles and advice to help smaller businesses succeed online. This editorial content was originally delivered primarily through a monthly, printed magazine, but it now (2009) includes this website, three podcasts, two email newsletters, but no printed magazine.
Real folks are behind this company. We are a small business ourselves, and we take seriously the notion of helping other businesses migrate online or improve their online operations.
Staff
Kerry Murdock
Publisher, Editor
Kerry Murdock is a former newspaper publisher, book publisher and advertising salesman. When he's not thinking ecommerce, he enjoys spending time with his three sons, whose interests range from the cello to soccer, and with his wife Joy, who is both a CPA and an opera singer. He holds degrees from Oklahoma State University and The University of Texas at Austin. kmurdock@practicalecommerce.com
Armando Roggio, Sr.
Contributing Editor
Armando Roggio is a seasoned journalist and expert in ecommerce and technology. "Testing web browsers is a hobby of mine," he says. Armando was previously the Marketing Publications Manager at Micron Technology, a publicly-traded computer-chip manufacturer and, before that, Regional Advertising Sales Manager with the Hearst Electronics Group. On the side, he runs his own ecommerce business, which provides him with "first hand experience reviewing software, managing name servers, and redesigning web sites." He holds a B.A. in English Writing and Journalism from The University of Pittsburgh. armando@practicalecommerce.com
Todd Jennings
Advertising Director
Todd Jennings had previous sales management positions in the printing industry and, most recently, was sales manager for a nationwide producer of schoolbook planners. Todd holds several old records . . . we mean he collects old vinyl records. Les Baxter is a favorite. He then transfers them into digital files to be iTunes compatible. Having seen that, we knew he could produce and direct our podcast recordings, which he does to great effect. That's his voice on The eCommerce Minutes, by the way. He is a graduate of Mesa State College. tjennings@practicalecommerce.com
Timothy Lyons
Account Executive
Timothy Lyons was previously regional sales manager with both Penton Media and Hearst Business Media, where he assisted customers nationwide with electronic, print and other marketing programs. He's a graduate of The University of Kansas and he was also a pitcher on the KU baseball team. That would qualify him to head-up the Practical eCommerce softball team, but, unfortunately, we don't have one. He's an all-star on our sales team, however, and we are lucky he's here. tim@practicalecommerce.com
Kate Monteith
Staff Writer
Kate Monteith was the chief editor of an educational website prior to joining Practical eCommerce. She's written content for Demand Studios, WiseGeek and TextBroker and now, with Practical eCommerce, she assists outside contributors, edits and schedules their submissions and generally manages our editorial flow. She also produces our email newsletters and coordinates our audio podcasts. kate@practicalecommerce.com
Jennifer D. Meacham
Staff Writer
We first asked Jennifer D. Meacham to write an article for us back in 2007. What she submitted was a terrifically-researched, detailed and well written piece. She's our kind of reporter, in other words, and luckily for us she is now a permanent staff writer. She is also a seasoned business and technology journalist who has written for Revenue magazine, Office.com, Gather.com and many other websites and publications. She's a graduate of Liberty University. jmeacham@practicalecommerce.com
Brendan Gibbons
Staff Writer
When Brendan Gibbons becomes famous, remember that you first read his work here at Practical eCommerce. He is a writer, musician and journalism student (and National Merit Scholar) at The University of Missouri. He enjoys camping and hiking in his native Western Colorado and, upon graduation from Mizzou, plans on continuing his career in web-based reporting. bgibbons@practicalecommerce.com
