About Practical eCommerce

The Practical eCommerce Story

Practical eCommerce was launched in July 2005 by Kerry and Joy Murdock in Grand Junction, Colorado, USA. Its mission from the start has been to provide down-to-earth articles and advice to help smaller businesses succeed online.

This editorial content was originally delivered primarily through a monthly, printed magazine, but it now (2010) includes this website, four audio podcasts, two email newsletters, and a companion site, Ecommerce Developer, for programmers, designers and developers of ecommerce sites.

We are a small business ourselves, and we take seriously the task of helping other businesses migrate online or improve their online operations.

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Staff

Kerry Murdock
Publisher, Editor

Kerry Murdock is a former newspaper publisher, book publisher and advertising salesman. The interaction of media and technology interests him, as does inspired writing and clean communication. He holds degrees from Oklahoma State University and The University of Texas at Austin. kmurdock@practicalecommerce.com



Armando Roggio, Sr.
Contributing Editor

Armando Roggio is a seasoned journalist and expert in ecommerce and technology. "Testing web browsers is a hobby of mine," he says. Armando was previously the Marketing Publications Manager at Micron Technology, a publicly-traded computer-chip manufacturer and, before that, Regional Advertising Sales Manager with the Hearst Electronics Group. On the side, he runs his own ecommerce business, which provides him with "first hand experience reviewing software, managing name servers, and redesigning web sites." He holds a B.A. in English Writing and Journalism from The University of Pittsburgh. armando@practicalecommerce.com

Todd Jennings
Advertising Director

Todd Jennings had previous sales management positions in the printing industry and, most recently, was sales manager for a nationwide producer of schoolbook planners. Todd holds several old records . . . we mean he collects old vinyl records. Les Baxter is a favorite. He then transfers them into digital files to be iTunes compatible. Having seen that, we knew he could produce and direct our podcast recordings, which he does to great effect. That's his voice on The eCommerce Minutes, by the way. He is a graduate of Mesa State College. tjennings@practicalecommerce.com

Timothy Lyons
Account Executive

Timothy Lyons was previously regional sales manager with both Penton Media and Hearst Business Media, where he assisted customers nationwide with electronic, print and other marketing programs. He's a graduate of The University of Kansas and he was also a pitcher on the KU baseball team. That would qualify him to head-up the Practical eCommerce softball team, but, unfortunately, we don't have one. He's an all-star on our sales team, however, and we are lucky he's here. tim@practicalecommerce.com

Kate Monteith
Staff Writer

Kate Monteith was the chief editor of an educational website prior to joining Practical eCommerce. She's written content for Demand Studios, WiseGeek and TextBroker and now, with Practical eCommerce, she assists outside contributors, edits and schedules their submissions and generally manages our editorial flow. She also produces our email newsletters and coordinates our audio podcasts. kate@practicalecommerce.com

Brendan Gibbons
Staff Writer

Brendan Gibbons is a writer, musician and journalism student at the University of Missouri. His interests include technology, hiking in his native Western Colorado, and travel. bgibbons@practicalecommerce.com