Practical eCommerce

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HOME · Sunday, May 11, 2008

About Practical Ecommerce

The Practical eCommerce Story

Practical eCommerce magazine was launched in July 2005 by Kerry and Joy Murdock in Grand Junction, Colorado, USA. Its mission from the start has been to provide down-to-earth articles and advice to help smaller businesses succeed online. This editorial content was originally delivered primarily through a monthly, printed magazine, but it now (2007) includes this website, podcasts, and an email newsletter (EcommerceNotes), as well as the printed magazine, which is now bi-monthly.

Real folks are behind this company. We are a small business ourselves, and we take seriously the notion of helping other small businesses decipher the complexities of migrating online or improving their online operations.

In fact, it was those complexities that gave rise to Practical eCommerce to begin with. Back in 2003, the Murdocks launched an ecommerce site themselves. The process was confusing, expensive and frustrating. But, it did give rise to the idea of helping others in the same predicament. So here we are.