Practical Ecommerce

February 2016: Most Popular Articles

Editor’s Note: This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two sites, leaving Practical Ecommerce as the successor.

Each month, we compile a list of the ten most popular articles published during the month, based on the number of page views. Here are the ten most popular for February 2016, recognizing that articles published earlier in the month are more likely to make the list than later ones.

10 Great Local Marketing Ideas for February 2016

Each month, Web Marketing Today gathers advice from marketing experts, to help local businesses market online with greater impact. This month, we focused on real estate and shared ten great ideas from Realtors and other industry-related marketing professionals. Read more…

6 Local Business Online Marketing Essentials

There are many online marketing avenues that a local small business could take, but which are essential and stand the best chance of ensuring success? After all, business owners have a limited amount of time to pursue marketing activities, so they need to focus on those that are most productive. Read more…

Understanding Google Local Search, with Mike Blumenthal

Google local search should be an integral part of any local business marketing strategy. To help business owners understand how best to maximize its value, Web Marketing Today interviewed Mike Blumenthal, a recognized industry expert on Google local search trends and practices. Read more…

4 Content Ideas to Improve Local SEO

Local SEO isn’t just about optimizing your business website any longer. It’s about maintaining a healthy presence online within the community and engaging with your customers and prospects through your site and on social media. Read more…

15 Questions to Ask a Web Designer

If you are looking for a web designer to help with your next small business website, ask these 15 questions, to avoid major issues during the project. Building a relationship and open line of communication with a web designer from the outset helps ensure that your project will be set up for success. Read more…

5 Email Marketing Best Practices, for 2016

Despite years of hype claiming that email is dead, it remains a highly valuable resource for small business owners. Yet, consumers are constantly bombarded by sales emails, creating the risk that yours will get lost in the shuffle. To stand out from the crowd, follow these five email marketing best practices for 2016. Read more…

4 Affordable Brand Monitoring Tools for Local Businesses

Brand monitoring is a way to observe what people are saying about your business on the Internet. One of the better ways to keep track of this information is to use a brand monitoring tool. Such tools scour blogs, social media, news stories, and other sources to find out what people are saying about your business or keywords related to it. Read more…

14 Unconventional Valentine’s Day Promotions, to Inspire

Valentine’s Day is easy for restaurants, hotels, and flower and candy shops, but what about businesses that don’t promote love and romance? With a little imagination, even businesses without a connection to the holiday can still create memorable online marketing campaigns. Read more…

12 Search Terms Local Business Owners Should Know

This article covers some of the basic search and website terms that can help local business owners communicate with marketing staff, consultants, and website designers more effectively. Written in a more casual manner than most online glossaries, it includes images, tools, and resources. Read more…

Understanding Google Analytics Attribution Models

Does everyone who comes to your site complete the sale on the first visit? Look at the Google Analytics Path Length report in the Multi-Channel Funnels report. Is “1” the only path length shown? If your answered “no” to either of these questions, then you need to know about Google Analytics attribution models. Read more…

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