Practical Ecommerce

Ecommerce News Around the Web for September 24, 2010

“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.

eBay Exec on Duplicate Listing Policy – ColderICE

Auction giant eBay announced a new policy this week known as the Duplicate Listing Policy. The changes are expected to take effect on October 26, causing a buzz among its selling community. Listen to an audio interview with Todd Lutwak, eBay’s vice president of seller experience, where he explains the new developments in detail.

Shipping Confusion Causes Shopper Paralysis – LexiConn

Most online shoppers will evaluate shipping options before completing purchases, but too many options can actually cause customer confusion, and that leads to lost sales. Here are some commonsense methods to clarify shipping options on your site.

More About Clear Shipping Policies – Shopster

Here is another view on multiple shipping options. Also, a few tips to help make your shipping policies clear and concise.

Why Bosses Fear User-Generated Content – ClickZ

Posting user-generated content, such as customer reviews, testimonials and social media, can result in a nice SEO boost. The search engines don’t care if the comments are positive or negative, but many website owners don’t want customers to have their say without censorship.

Two Ways to Measure Social ROI – Bazaar blog

Internet Retailer recently recognized golf retailer, Golfsmith, for its outstanding use of social media, naming it “a leader in shopper interaction.” This blogger examines Golfsmith’s path to ecommerce success and says its social ROI can be measured in two ways, “hard impact” and “soft impact.”

Let Available Data Drive Website Design – 1stwebdesigner

Designing websites is not just about creativity. Web developers and designers should also look to browser statistics, analytics and other web data to strengthen an overall design. This article shows how web designers can take advantage of available data to create better websites.

When Will eBay Really Start Selling Big Brands? – AuctionBytes

In 2008 eBay announced plans to expand its large merchant ecommerce business in North America, but the process has barely gotten off the ground, according to this blogger. Why is it taking so long for eBay to get big brands to commit to selling on its marketplace?

On Being a Responsible Blogger – copyblogger

Blogging may be a relatively new activity, but most merchants agree it has become a useful marketing tool. This blogger says it’s time to establish some ethical guidelines for blogging, and she takes a stab at it here.

Cloud Computing: Yea or Nay? – E-commerce Times

Oracle’s OpenWorld conference took place this week in San Francisco, Calif. Described as “the world’s largest information technology event,” it was trumpeted as a must-do for developers and IT types. But some confusion was caused when scheduled speakers voiced opposing positions on the usefulness of cloud computing.

Apple Shares Hit New High – MacNewsWorld

Apple shares (Nasdaq: AAPL) hit a new high this week ($287.36 USD). Reasons given for the growth spurt include the positive reception of its new iPad in the Chinese marketplace as well as the much-anticipated launch of iPhone sales in that country. Apple’s overall high ratings in the American Consumer Satisfaction Index probably helped, too.

Ten Checkout Disasters – GetElastic

The online checkout process walks a fine line between the desires and preferences of customers and the merchant’s need to gather information to complete the sale. Here is a list of the ten worst things an ecommerce merchant can do to hamper the checkout process.

About Google AdWords Transparency – ClickZ

Google recently announced that it has established transparency requirements for marketers that conduct AdWords campaigns for third-party clients. Beginning in February 2011, Google will require third-party partners to provide their clients with the cost of ads, the number of clicks and the number of impressions at least once per month. Seems only fair, so why all the fuss?

Ecommerce Video Primer – Invodo

What is keeping you from getting started with ecommerce video? This blogger says knowing where to start depends on your particular business model and the benefits you expect to receive. Here are some simple basics to help you start integrating video into your ecommerce operation.

Twitter Analytics? – Mashable

Social platform Twitter recently announced plans to launch a free analytics dashboard that will show which users are the most influential and which tweets are spreading the widest. This is good news for merchants who want to better understand how Twitter users are reacting to their tweets.

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Kate Monteith
Kate Monteith
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