Practical Ecommerce

Ecommerce News Around the Web for October 1, 2010

“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.

eBay Forces Sellers to Offer ‘Expedited Shipping’ – AuctionBytes

eBay sellers are up in arms over a shipping policy established by the auction site in September. The new policy states that “…four familiar industry-standard service level terms will be used: Economy, Standard, Expedited, and One-day.” But, why does eBay make all sellers display the word “expedited” even when they do not actually offer expedited shipping?

Don’t Crush Your Own Creative Potential – copyblogger

This blogger says we are all on equal ground when it comes to creativity, regardless of our intelligence. However, bad habits, self-doubt and unfounded fears keep many online retailers from thinking outside the box. This piece explores eight causes of creative paralysis.

Shopping Cart Once-over – ColderICE

Most ecommerce businesses could use a shot in the arm, especially when it comes to conversions. You can start by giving your shopping cart a tune-up. Read this blog and give your cart the once-over. It just might put more zoom into your checkout process.

The Strategy Behind AOL’s Buying Binge – E-commerce Times

AOL recently bought up the high-profile blog network TechCrunch, as well as two startups, 5min Media and Thing Labs. Why the sudden buying binge? Several industry analysts and executives weigh in on the strategy behind AOL’s acquisitions.

How to Become a Freelancer – 1stwebdesigner

Transitioning from the relatively safe environment of employee to freelancer can be challenging. Before you quit your job to branch out on your own, read these commonsense tips. They may help you stay focused and reach your goal in one piece.

Get a ‘Clue’ About Your Website – Entrepreneur Daily Dose

Visitors to a website are likely to form opinions about what they observe within the first five seconds. Now, website owners can gather and analyze those first impressions via a new web app called Clue. It is a free tool offered by the design group, Zurb.

Gender-based Email Messaging? – ClickZ

Do men and women react differently to email messages? Does it make sense for marketers to customize email campaigns based on the gender of recipients? This article says that tailoring messages according to recipients’ gender may be a worthwhile practice.

Recapture Lost Customers – DMNews

A former customer who transfers his or her business to your competitor is not necessarily lost forever. According to this post, customers that have strayed from your fold could represent as much as a 30 percent chance for a return purchase.

Top Digital Stories – Mashable

The digital world always seems to have an overabundance of new stories to tell. As part of Sprint’s “First to Know” series, this piece offers a brief overview of the most current stories in mobile and IT today.

Social Media: A Reputation Killer? – Furlong PR

A new report by anti-virus software company McAfee says 60 percent of the companies it surveyed are concerned that social media campaigns could cause a loss of reputation. McAfee also found that nearly a third of surveyed companies have not yet introduced a social media policy in the workplace.

Lessons From Digg’s Loss – Econsultancy

Between 2005 and 2008, social news website Digg rejected several acquisition offers, one as high as $80 million. But, today the bloom is off the rose, and investor interest in Digg has all but dried up. Digg’s decision not to sell back when it was a trendy startup provides a lesson in valuation.

Why Is Digg Going Down? – DirectNews

Digg traffic is declining rapidly, according to Hitwise. The global intelligence service reported that Digg traffic among U.K. users declined 34 percent since the close of August, and U.S. use is down 26 percent. This blog says Digg has alienated its users by removing some of their favorite Digg features.

Skype ‘Fans’ Facebook – All Things Digital

Rumor has it that social media mega-giant Facebook and video calling service Skype are poised to merge forces. According to this blogger, the Skype/Facebook integration will be available in Skype’s newest version, which is set to launch in just a few weeks.

Snoop on Your Competitors – Shopster

“Keep your friends close and your enemies closer,” is a bit of war room advice that also works well in ecommerce. One of the best ways to get a good close look at your competition is by spying. Here are some easy tricks to start snooping for clues to help improve your ecommerce game.

Inspiration for Bloggers – copyblogger

Social media experts agree that the best use of blogging is to post fresh and relevant content on a regular basis. If you find that you are idling at the keyboard more often than typing, here are 50 “can’t fail” techniques to ignite your blogging efforts.

Kate Monteith
Kate Monteith
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