Practical Ecommerce

Ecommerce News Around the Web for November 12, 2010

“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.

Ecommerce Videos Go Mobile – Invodo

Two Internet companies are teaming up to implement product videos that are optimized for viewing on smartphones. Video marketer Invodo has joined forces with mobile commerce leader Digby to create mobile optimized product videos. The purpose is to give consumers a richer and more complete shopping experience.

Design Principles: Web Accessibility – 1stwebdesigner

Web developers and designers who do not consider issues of accessibility are ignoring a fair number of disabled users, including the sight- and hearing-impaired. Here are commonsense guidelines for building websites that are accessible to all users, regardless of any disabilities.

Take Advantage of LinkedIn’s Company Pages – ClickZ

Business-oriented social networking site LinkedIn announced this month that it has launched a new free service called Company Pages. The new platform allows companies to post a detailed representation of their businesses, including careers, videos, products, services and more.

Outsource Shipping and Fulfillment – ColderICE

Companies with little storage space, and those that want to streamline shipping, should consider outsourcing their fulfillment processes to a third-party. Here are some important things to consider before choosing a 3PL (third-party logistics) company.

Amazon Can’t Fulfill ‘Oversized’ FBA Orders – AuctionBytes

Amazon has announced that some of its warehouses are unable to fulfill FBA (Fulfillment by Amazon) orders for ‘oversized’ items until around Thanksgiving. Third-party sellers are concerned that the hold-up will negatively impact pre-holiday sales. Adding fuel to the fire is the fact that Amazon continues to offer hefty incentives to sellers who join its FBA program.

Try On Glassses with New iPhone App – Total Immersion

A recently announced release by app developer Total Immersion takes AR (augmented reality) to a whole new level. The app uses face-tracking technology that allows consumers to “try on” eyeglass frames directly from an iPhone 4 and find the nearest store to buy—or even complete the transaction entirely online.

Want a Sale? Ask for It – copyblogger

There is so much advice written about ecommerce marketing and strategies, it can be difficult to know what to focus on. This author says there is one simple way to get exactly what you want from your customers—ask for it.

Why So Many Small Businesses Do Not Succeed – E-commerce Times

The Small Business Administration reports that more than 70 percent of startups are defunct after 10 years. In this article, an investment banker takes a look at some of the causes of small business failure.

Small Businesses Linking Arms – Entrepreneur Daily Dose

If you sometimes feel like you are alone in ecommerce, take heart. There are several new movements afoot that let small business owners to join forces and find strength in numbers. What is your particular bandwagon? There’s probably a movement for that.

7 SEO Video Bloopers – GetElastic

Video can be an effective tool for search engine optimization when done correctly. However, sloppy video practices can completely miss the SEO mark, or even cause a negative impact. Read this and avoid the “seven deadly sins of video SEO.”

Ease Into Email Segmentation – ClickZ

Email marketing specialist Stephanie Miller offers this primer on segmenting email campaigns. Miller says that segmenting email subscribers is absolutely necessary to achieve a better response rate, and that marketers should not be intimidated by the segmentation process.

Make the Most of Google Instant Preview – HubSpot

Google’s newest search algorithm, known as Google Instant, has forever changed search engine results and SEO behaviors. One of its features allows users to preview a screenshot without actually visiting the website. Learn how to make the most of the preview feature.

The Social Media Sobriety Test – NDTV

Web security company Webroot Software has released a new plugin designed keep social media users from posting drunken messages. Known as Social Media Sobriety Test, the tool is self-administered. Users pre-set times when they would likely be imbibing alcohol and surfing the net. If users attempt to log onto social platforms during specified times, the app will require them to pass a sobriety test.

The NYT to Launch E-Books Bestseller List – Mashable

The New York Times announced this week that it intends to begin publishing a bestseller list for e-books in early 2011. The e-book list will be separate from its long-standing print bestseller list. According to the announcement, “The vibrant growth of digital publishing has created a need for an impartial, reliable source for tracking and reporting the top-selling e-books across the country.”

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Kate Monteith
Kate Monteith
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