Practical Ecommerce

Ecommerce News Around the Web for November 19, 2010

“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.

Last Minute Holiday Checklist – LexiConn

The holiday rush is on, but it’s never too late to fine-tune your website. Here is a checklist of 25 things you can do to ensure your online store is in good shape for the holidays and beyond.

Web Design ‘Cheat Sheets’ – 1stwebdesigner

Web designers and developers are always looking for ways to work faster and smarter. This collection of 40 “developers’ cheat sheets” includes multiple keyboard shortcuts, designer toolboxes, charts, paper sizes and other useful resources.

Credit Card Overview – ColderICE

Merchants who are choosing a credit card provider or switching to a new provider can glean some solid advice from this overview of credit card processes.

Fresh Facebook Tool Creates Test Accounts – Mashable

Until this week, Facebook wouldn’t allow developers to create fake accounts to test apps being designed for the platform. Now, a new Facebook tool called “Test Users” lets developers create up to 50 test accounts without violating Facebook’s terms of service.

Google Acquires Boutiques.com – Econsultancy

Google boldly strode into the fashion world this week with a newly acquired shopping platform, Boutiques.com. According to the site, Boutiques.com “is a personalized shopping experience that lets you find and discover fashion goods through a collection of boutiques curated by taste-makers — celebrities, stylists, designers, and fashion bloggers.”

Older Consumers Are Less Trusting of Advertising – Harris Interactive

A recent poll by Harris Interactive and Adweek Media found that older adult consumers are less trusting of advertising than their younger counterparts. Among the findings, 90 percent of respondents aged 18-34 said they trust that advertising is honest in its claims at least sometimes, while only 81 percent of adults 55 and over would agree.

SEO: Just the FAQs – Search Engine Land

As part of a year-long series of columns titled “Pay-Per-Click Academy,” Search Engine Land blogger Josh Dreller provides answers to commonly asked SEO questions.

How to Create Better Title Tags – Shopster

Meta tags are little bits of code embedded in a website that tell search engines what the page is about. Although the search engines seem to be ratcheting down their reliance on meta tags, most SEO experts agree that title tags are worth some attention. This blog explains how to write better title tags.

5 Top Social Trend Setters – ReadWriteWeb

ReadWriteWeb, a web technology blog, recently published an early “best of” list of Internet trend setters for 2010. The piece trumpets social shopping as the biggest trend of the year, and names five top sites that use social commerce in innovative ways.

Facebook Launches Social Inbox, Users Wary – UTV Techtree.com

Social media giant Facebook announced this week that it is launching a new email feature called “Social Inbox.” An informal poll of Facebook users conducted by Techtree found that 18 percent of respondents intend to establish the new service as their primary email address, while 69 percent say they will not switch, and 14 percent are undecided.

New Firefox Feature Makes Sharing Simpler – DirectNews

Mozilla has just released an extension for Firefox users called F1. The useful new F1 feature allows users to share content across Facebook, Twitter and Gmail with the click of a single button.

Beatles’ Music Finally Available on iTunes – MacNewsWorld

After a ten-year struggle, Apple Corps and EMI announced this week that music by the Beatles is finally available on iTunes. Sir Paul McCartney gushed at the news, “It’s fantastic to see the songs we originally released on vinyl receive as much love in the digital world as they did the first time around.”

What Is Your Twitter ROI? – HubSpot

Do you have any idea how influential you are on Twitter? Select users are currently testing a new Twitter tool that gives them access to valuable information about their accounts. Though it is not yet widely available, Twitter Analytics is already generating interest among social marketers.

Solve 6 Google Analytics Problems – GetElastic

Google Analytics can be an invaluable source of data and information for ecommerce merchants looking to improve marketing strategies. It’s not perfect, though. Here are six common problems that can happen in Google Analytics, and how to fix them.

Dot Com Versus Dot Co – Econsultancy

Securing a memorable and precise domain name in the U.S. generally means choosing a good dot com, but some people are starting to believe that “all the good dot coms are taken.” Domain registrar GoDaddy actually began primarily marketing the suffix dot co (without the “m” in dot com) in favor of dot coms. But, the experiment was a bust, and GoDaddy shortly reverted back to favoring dot coms.

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Kate Monteith
Kate Monteith
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