Practical Ecommerce

Ecommerce News Around the Web for November 26, 2010

“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.

Ideas to Reduce Product Returns – GetElastic

While the holiday season can bring more sales to ecommerce websites, it can unfortunately also bring more returned merchandise. Here are some timely tips to stem the tide of product returns before it happens.

Sen. John Kerry Spearheads Privacy Legislation – Blue Acorn

Recent breaches in Internet privacy have reached a boiling point, and Sen. John Kerry has taken up the cause. Kerry is spearheading legislation to better protect consumers’ online information. His goal is to establish an Internet privacy bill by early 2011.

The Good and Bad of Social Media – ClickZ

The way some Internet marketers are touting social media, it might seem like the perfect avenue for every ecommerce promotion. Although it makes sense for merchants to reach out to customers via social platforms, there are also a few caveats to keep in mind.

Video Viewers Don’t Mind Ads – Forrester

A study conducted by Turner Broadcasting found that online video viewers don’t mind in-stream advertising. The study found that very few viewers will drop off during streaming ads, even when the ad load is increased to volumes similar to those featured on traditional TV shows.

Tips for User-Friendly Mobile Design – copyblogger

Traditional websites can be difficult to navigate on mobile devices, primarily due to mobile’s smaller screens. Here are some solid tips for creating mobile site designs that are more user-friendly.

Why Are eBay Sellers So Disgruntled? – ColderICE

When eBay first launched an online auction platform, users reveled in its ease of use, and many enjoyed its prevailing culture of fun. Over time, however, numerous restrictive rules and policies have been established, causing some sellers to rebel. Here is a reprint of a letter written to AuctionBytes from one such seller.

Customer Service in the Cloud – E-commerce Times

A new offering from Salesforce.com lets companies integrate social media with telephone services to provide a new level of customer service. Known as Service Cloud 2, the cloud-based product lets contact centers pull key terms from Twitter dialogues and record conversations with customers for later review.

Apple Releases iOS 4.2 for iPads – MacNewsWorld

Apple recently released a new operating system for its mobile devices called iOS 4.2. The update had been delayed due to a few bugs that needed fixing, but this blogger says several new features make it worth the wait.

3 Winning Mobile Apps – Mashable

Internet news source, Mashable, recently announced its “Best of 2010” awards. Three apps made its list of Best Mobile Apps, and here is why Mashable thinks they are all “magnificent.”

Social Thoughts from MySpace CEO – Furlong PR

In a recent interview with The Daily Telegraph, MySpace CEO Mike Jones said that he thinks ecommerce websites are too focused on product categories and not enough on social media. He predicts that a sort of “social passport” will emerge as the new social layer evolves.

How to Optimize Web Content – Econsultancy

We’ve all heard the old adage that “content is king,” and in many ways it is true. Here are six excellent ways to produce web content that is appealing to the search engines as well as to human beings.

A Quick Look at A/B and Multivariate Testing – Shopster

One of the best ways to learn what appeals to shoppers is to test how they react to different variations of one web page. Testing two versions is called A/B testing, and multivariate testing lets you dig deeper by testing more than one variable.

Review: New ‘Dummies’ Book About Facebook Advertising – Entrepreneur Daily Dose

The newest book in Wiley Publishing’s “For Dummies” series is all about Facebook Advertising. The book was written by a team of social marketing experts, and this review says there is a lot to like about it.

How to Garner More Email Subscribers – copyblogger

Practically every ecommerce business could benefit from a boost in receptive email subscribers. Here, an experienced blogger and Internet entrepreneur explains how to get into the minds of potential email subscribers, and stay there.

More Ways to Grow Your Subscriber Base – HubSpot

Here are seven succinct tips for attracting loyal subscribers to your email database. From special deal offers to running a sweepstakes, these ideas are sure to spark your imagination.

Kate Monteith
Kate Monteith
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