Ecommerce News Around the Web for December 3, 2010
“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.
Can You Build a Business on Bad Reviews? – AuctionBytes
The New York Times recently unveiled a disturbing trend in customer service that has SEO experts perplexed. This blog summarizes the story of a Brooklyn ecommerce merchant who actively promotes the worst possible customer care and encourages disgruntled customers to write bad reviews. The merchant claims it helps his site appeal to Google’s algorithms and rank higher in SERPs (search engine results).
Analysis: Cyber Monday 2010 – ColderICE
The Monday after Thanksgiving was recorded as the heaviest online shopping day in history. According to Internet marketing research company ComScore, there was a 13 percent increase in Cyber Monday sales over last season, with nearly half of all sales coming from work computers.
European Commission Opens Google Anti-Trust Probe – E-commerce Times
Complaints from a price comparison site in the U.K. have landed Google in legal hot water once again. The European Commission is launching an anti-trust probe against Google centered on how the search engine behemoth ranks websites in its SERPs
How to Deal with Difficult Clients – 1stwebdesigner
It takes a lot of finesse to work with difficult clients. This post aims to identify the characteristics of difficult personalities, and describes some effective ways to deal with critics, penny-pinchers, passive-aggressives and control freaks.
Two new ad formats are now available for YouTube advertisers that allow viewers to choose the type of pre-roll ads they will watch. TrueView InStream allows viewers to skip an ad after watching the first five seconds, and TrueView InSlate allows viewers to choose which pre-roll ad they are willing to watch from a selected group of ads.
Danny Sullivan, editor of the online publication Search Engine Land, sent a series of questions to representatives from Bing and Google about how the search engines use social media data. Their replies led him to some interesting conclusions.
Review: 3 New Mobile Devices – Mashable
An Internet technology expert reviews three new mobile devices and says they all have great potential, and they all could use some improvement. Read the pros and cons of T-Mobile’s myTouch 4G, Samsung’s Galaxy Tab and Verizon’s Fivespot.
Finally, a LinkedIn Share Button – International Business Times
Businesses that want to share web content with Internet users will appreciate a new social media feature called “LinkedIn Share.” Simply embed a few lines of code on your site, and the LinkedIn Share button lets visitors easily download blogs, articles and other content.
About the FTC’s ‘Do Not Track’ Proposal – Econsultancy
The U.S. Federal Trade Commission (FTC) has issued a staff report that proposes more transparency in how businesses respect Internet users’ privacy. It recommends that consumers be allowed to set their own privacy parameters, and that all websites should be responsible for respecting those boundaries.
Get More Email Opt-Ins – Shopster
Building a list of loyal email subscribers can be a struggle. Here are seven ways to entice site visitors to opt-in to your newsletters and email marketing.
Case Study: Groupon – LexiConn
There has been much written lately about the advantages of group coupon services, and Groupon is perhaps the best known name in the industry. Here, an online merchant shares her real-life experiences using Groupon as an ecommerce marketing tool.
Reduce ‘Where Is My Order?’ Inquiries – GetElastic
Does your company have a high rate of WISMO (where is my order) inquiries? Anxious customers calling about delivery times can take a fair amount of customer service effort. Although this blog was written with Black Friday in mind, the advice it contains on reducing WISMO rates can be applied any day.
Help for Startups – Entrepreneur Daily Dose
Finding venture capital can be vital for an ecommerce startup, and this piece has some practical tips for raising funds. The writer advises entrepreneurs to seek out a niche business incubator to help with the launch.
PCI: Insider Secrets – E-commerce Times
Payment Card Industry (PCI) standards have tightened considerably since they were initiated in 2006, and they are still evolving. The goal is to make online financial transactions safer for shoppers and merchants. This blog says complying with PCI data security standards is not a one-time task, but rather an ongoing process.