Manage Subscriptions · Subscribe Now · F.A.Q.'s
HOME · Friday, May 16, 2008
Marketing & Revenue Growth
Pay-Per-Call: New Player on the Scene?
Supplements pay-per-click efforts
By: Boris Mordkovich
Comments: 0
Online advertising is heating up and growing quickly in popularity. However, many companies are missing out if they don’t have a website or if their services are not fit to be sold over the web.
Fortunately, a new version of paid advertising has emerged recently — pay-per-call. Pay-per-call advertising is of particular interest to those businesses that do not want to invest in setting up and maintaining a website, but yet want to take advantage of advertising on the Internet.
Some search engines bring up a page specific to your business at no extra charge if the visitor clicks on your ad. That is, you are not charged for anything until the visitor actually makes the call. The toll-free number then redirects the visitor to your actual phone number and you receive the phone call from the interested buyer at your business location.
Some companies find it a useful addition to their pay-per-click campaigns, particularly to avoid charges by those users merely seeking a phone number by which to reach the advertiser.
A clear advantage is that once an advertiser has a prospect on the phone, they are in their “comfort zone” as far as sales are concerned. Particularly with smaller businesses, many companies are used to selling over the phone, and the direct contact means that they can answer a prospect’s questions in real time.
Although pay-per-call is still in its infancy and analysts have yet to decide if it is effective and produces adequate conversions, early reports indicate it can be a very successful means of increasing ROI, especially in the local market.
If you are interested in pursuing this type of advertising, some of the online venues that currently offer pay-per-call ads are www.miva.com, Internet yellow pages sites and many local shopping directories.
Blinklist | Del.icio.us | Furl | Ma.gnolia | Newsvine | Spurl | Reddit | Technorati
Published on Monday, July 31, 2006
Comments:
Ecommerce Articles
- Browse All Articles
- Browse our complete archive of ecommerce articles.
- Accounting, Management & Legal
- Ecommerce articles related to managing a small business including ecommerce accounting, business strategy and legal considerations.
- Conversion & Usability
- Online business articles about converting web site visitors into customers and how to gauge and improve your business website's usability.
- Development & Programming
- Articles to help designers, developers and programmers create successful, search engine friendly ecommerce websites and improve existing ones.
- Hosting, Infrastructure & Software
- Articles for ecommerce businesses about ecommerce web hosting, business infrastructure, business strategy and helpful ecommerce & small business software.
- Interviews & Profiles
- Interviews with prominent ecommerce business personalities and profiles of successful online businesses.
- Inventory & Shipping
- Ecommerce articles about inventory management, ecommerce order fulfillment and product shipping considerations.
- Marketing & Revenue Growth
- Articles relating to online marketing, email marketing and using the Internet to growing your business.
- Search Engine Optimization
- Search engine optimization articles for ecommerce business owners, strategists, marketers and developers.
- Shopping Carts & Online Payments
- Articles covering ecommerce shopping cart platforms and options for choosing an online payment gateway.
- Training & Education
- Tutorials and articles providing training and education for ecommerce business owners and developers of ecommerce websites.
Search Articles
Ecommerce Community
- Ecommerce Blogs
- Read our blogs about ecommerce topics written by industry professionals.
- Community Forum
- Connect with other ecommerce professionals to trade advice and answers in our community forum.
- Podcasts
- Check out our ecommerce podcasts covering topics ranging from interviews to tutorials.
- RSS Content Feeds
- Subscribe to our RSS feeds and have fresh ecommerce content delivered to you.
Ecommerce Resources
- Free Email Newsletter
- Sign up for Ecommerce Notes, our free email newsletter for ecommerce business owners and developers.
- Ecommerce Directory
- Browse our directory of ecommerce products and services, or submit your own listing in our directory.
- Ecommerce Glossary
- Familiarize yourself with terminology or submit terms to help others with our Ecommerce Glossary.
- Events Calendar
- Find out about upcoming ecommerce events or invite other ecommerce professionals by posting your own event.
- Press Releases
- Browse ecommerce related press releases and post your own press release for distribution.
- Ecommerce Store & Back Issues
- Pick up back issues of Practical eCommerce magazine along with other merchandise from Practical Ecommerce
About Practical eCommerce
- Frequently Asked Questions
- Look at frequently asked questions regarded using our website, subscribing to our magazine and more.
- Advertising Information
- Information about advertising in Practical eCommerce magazine, on our website, or in our email newsletters.
- Editorial Sharing
- Learn about options for sharing our content with your visitors, customers or employees.
- About Us
- Learn more about Practical Ecommerce magazine and meet our staff.
- Contact Us
- Contact Practical Ecommerce at any time for more information. We'd love to hear from you.
Copyright 2007 Confluence Distribution, Inc. and Practical eCommerce.
All Rights Reserved.
There are no comments posted for this article.