Group-coupon offers from companies like Groupon and LivingSocial are becoming very popular. But, is it a marketing approach that is right for every small business, especially those that lack a brick-and-mortar presence?
A number of pure-play ecommerce companies are beginning to tap into the trend. For example, OfficeArrow, an online community for office managers, has an ecommerce platform that includes a "deal-of-the-day" offer for its members.
Moreover, Facebook application providers North Social and Wildfire have group-coupon-buying apps that merchants can use on Facebook Fan pages. Even some ecommerce platform providers — ShopIgniter is one example — are beginning to add a daily deals component into their platforms.
Attend the Webinar for Group-Coupon Insights
On Thursday, March 10, at 3:00 p.m. Eastern U.S. time (12:00 Noon Pacific time), Practical eCommerce's social media director, Paul Chaney, will host a 30-minute webinar on the topic of group coupon buying for ecommerce merchants. The webinar is titled "Using Deal-of-the-Day Coupons to Attract New Customers."
In the free webinar, Chaney will discuss:
- Three examples of ecommerce companies that use group coupon offers;
- Four ways ecommerce merchants can use group coupon buying;
- Five lessons for using group coupon buying;
- Pitfalls to avoid when utilizing group coupons.
The webinar will benefit merchants who are new to group coupons, or seek to improve their use of group coupons to acquire new customers.
There will be plenty of time for questions following Chaney's presentation.